Facebook
u unconditionally disclaim any ownership interest in those or any similar Internet addresses. You will not maintain a website, mobile application or social media (e.g., Instagram, Facebook or Twitter)
From the filings
+32.099% units YoYHQ-led decisions
CoolVu
Home servicesSoftware purchasing at CoolVu is controlled at the franchisor level, with Founder and CEO Jeff Franson and Co-Founder/President Mike Herrera as key decision-makers. The system mandates CoolVuPRO for operations and has grown to 110 total units (107 franchised, 3 company-owned), representing a 32% year-over-year unit increase. This creates a concentrated but expanding addressable market for vendors targeting home-services franchise technology.
For software vendors selling into US franchise brands.
Live signals
Total units
110
107 franchised
Unit growth YoY
+32.099%
vs prior filing
AUV
—
Item 19, 2023
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$20K
per unit
Investment range
$68K–$107K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
RLs),and you unconditionally disclaim any ownership interest in those or any similar Internet addresses. You will not maintain a website, mobile application or social media (e.g., Instagram, Facebook
Twitter
nally disclaim any ownership interest in those or any similar Internet addresses. You will not maintain a website, mobile application or social media (e.g., Instagram, Facebook or Twitter) account or
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent 24/7 access to all information and data on your Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will send us annual income and expense statements within 60 days of the end of your fiscal year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or our affiliates will be among the Approved Suppliers.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may introduce new products and services as part of the System at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
2478246Item 8
During the last fiscal year, one of our affiliates received $2,478,246 from products sold to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We or our Affiliates may receive rebates, commissions, and other benefits from suppliers in relation to items purchased by you and other franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that approximately 50% to 60% of your expenditures and purchases in establishing your Franchised Business and approximately 50% to 60% of your expenditures on an on-going basis will be for products and services which must be purchased from either of us, our affiliate(s) or an Approved Supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Alternative suppliers suggested by franchisees for other products and services will be considered by us based upon our then current criteria for supplier approval, including without limitation, the reputation of the suggested supplier, its time in business, its product or service quality, its prices, and its ability…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you irrevocably appoint us or our nominee to be your attorney-in-fact coupled with an interest, and with power of substitution, to execute and to file for you any relevant document to transfer your telephone number or telephone listing.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
You must permit our representatives or agents or the representatives or agents of our Affiliates, without notice and during regular business hours, to review and inspect the Franchised Business and to audit its business operations, including all books and records.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may modify the Manual from time to time in our discretion, and you agree that from time to time we may reasonably change the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your location must be consented to by us, however, prior to your operation of your Franchised Business.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase products, services, supplies, inventory, equipment, tools and materials for the operation of the Franchised Business that meet our specifications, and you must purchase such items only from manufacturers, suppliers or distributors designated by us, or from other suppliers we approve who meet our…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase products, services, supplies, inventory, equipment, tools and materials for the operation of the Franchised Business that meet our specifications, and you must purchase such items only from manufacturers, suppliers or distributors designated by us, or from other suppliers we approve who meet our…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All fees and payments together with the other amounts due to us or our Affiliates will be made via electronic funds transfer ("EFT") or such other manner which we may designate from time to time.
Must the franchisee participate in a gift card program?
YesFranchise agreement
We require you, if permitted by applicable law, to participate in various programs and activities with other CoolVu Businesses, including any gift card or loyalty program we or our Affiliates may establish from time to time, in accordance with the provisions either set forth in the Manual or otherwise required by us.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Therefore, we require that the Principal Owner use his or her best efforts and be personally responsible for the operation and management of the Franchised Business on a day-to-day basis, unless otherwise consented to by us.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent 24/7 access to all information and data on your Computer System.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge an additional fee for additional training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
At least one of your owners must attend any conference we have.
The filing answers no to 5 questions
- Is there a franchisee advisory council, association or committee?Item 20
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 7
- Must the franchisee participate in a customer loyalty or rewards program?Item 16
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at CoolVu
CoolVu is a home-services franchise brand headquartered in Georgia, with 110 total units reported in its 2026 Franchise Disclosure Document. Of those, 107 are franchised and 3 are company-owned. The system grew unit count by approximately 32% year-over-year, signaling an expanding footprint that may interest software vendors looking for net-new locations or replacement opportunities.
The franchisor does not disclose average unit volume (AUV) or royalty rates in the available FDD extracts. Initial franchise terms run 10 years. For a vendor, the addressable market is 110 units today, with growth momentum that could increase the installed base quickly. Because the system is small but scaling, early technology partnerships may carry disproportionate influence if adopted system-wide.
Who controls software purchasing
Software purchasing authority sits at the franchisor level. The 2026 FDD lists Jeff Franson as Founder and CEO and Mike Herrera as Co-Founder, President, and Chief Development Officer. These two executives are the most likely final decision-makers for any system-wide technology mandate or recommendation. Supporting roles include Michele Popp, Director of Franchise Support, and Chris Sullivan, Western Regional Support Director / Performance Coach, along with Wellerson Bedin, Training and Field Operations Support Director. These individuals may evaluate or influence tools that affect franchisee operations, training, or support workflows.
No parent company is on file; CoolVu appears independently owned. This means the buying center is lean and likely accessible through direct outreach to the HQ team in Georgia.
Mandated and current tech stack
CoolVuPRO is the only technology system explicitly mandated in the FDD. The document does not name additional point-of-sale, CRM, or back-office platforms. This suggests either a single-vendor operational stack or a gap where complementary tools are used but not required by the franchisor. Vendors selling adjacent capabilities—such as scheduling, marketing automation, or financial reporting—should investigate whether franchisees are permitted to adopt tools independently or if HQ prefers to standardize.
Because the mandated system is named, any pitch should address integration or coexistence with CoolVuPRO. Demonstrating compatibility or a clear migration path will be essential.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract describing procurement rules. Without that signal, it is unclear whether CoolVu operates a designated supplier model, an approved supplier list, or an open procurement environment. Vendors should clarify this early in conversations with HQ.
Renewal terms from Item 17 show that franchisees must give timely notice, sign the then-current franchise agreement, and pay a renewal fee to extend for another 10 years. These renewal events may create natural windows for technology evaluation, especially if the franchisor updates its mandated stack at the time of agreement renewal. With 107 franchised units on 10-year cycles, a portion of the system will approach renewal each year, offering recurring opportunities to engage.
How to read the CoolVu FDD
The 2026 CoolVu FDD is embedded below for full review. It contains the legal and operational disclosures filed with state franchise regulators. Key sections for software vendors include Item 11 (franchisor assistance and mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and termination). Reading these sections will clarify what franchisees must buy from HQ, what they may source independently, and when contracts reset.
For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach based on unit growth, tech mandates, and decision-maker access.
Questions vendors ask
CoolVu, answered from the filing
Founder/CEO Jeff Franson and Co-Founder/President Mike Herrera lead purchasing decisions. Director of Franchise Support Michele Popp and regional directors may influence operational tool selection.
CoolVuPRO is the only mandated system disclosed in the 2026 FDD. No other named POS or operational vendors are cited.
110 total units as of the 2026 FDD: 107 franchised and 3 company-owned. The brand operates in the home-services segment.
The FDD does not disclose a designated or approved supplier program in Item 8. The procurement model is not specified in available extracts.
Franchise agreements run 10 years with a renewal option requiring timely notice and a new agreement. Renewal cycles may create periodic evaluation windows.
The 2026 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment CoolVu files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
Ownership
The portfolio behind CoolVu
unknown of futurevu brands.
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.