COIT SERVICES, INC.COIT

The vendor opportunity at COIT

COIT SERVICES, INC. operates 51 total units—42 franchised and 9 company-owned—in the home services segment. The system posted 5% year-over-year unit growth in its 2024 FDD, signaling steady, if not explosive, expansion. Average unit volume sits at $1,066,887, which gives franchisees meaningful revenue to invest in operational software. For a software vendor, the addressable market is 42 franchised locations, all of which must comply with HQ’s technology mandates. The royalty rate is 7.0%, and the initial term length is not disclosed in the most recent FDD.

This is a centrally controlled tech environment. HQ mandates specific systems, meaning any new software must either integrate with or replace existing mandated tools. The decision-making power rests at the corporate level, not with individual franchisees. That makes COIT a high-effort, high-consistency target: win HQ, and you win the system.

Who controls software purchasing

The 2024 FDD lists Brent Jenkins as Vice President of Information Systems. He is the most direct buyer for software vendors. Other executives who likely influence or approve technology spend include Robert L. Kearn (President and CEO), Douglas W. Kitzmiller (CFO), Sara Arlia (CMO), and Tyler Kearn (Executive Vice President). This is a tight leadership group, and any software pitch should address operational efficiency, integration with existing mandated systems, and clear ROI for a network of this size.

No franchisee-level operators are mapped in our corpus, reinforcing that purchasing authority is concentrated at HQ. Vendors should prepare for a top-down sales motion rather than a franchisee-by-franchisee ground game.

Mandated and current tech stack

COIT’s Item 11 disclosures mandate three systems: COES (COIT Order Entry System), the COIT Intranet, and Xactimate Software. COES is the core operational platform, handling order entry and likely workflow management. The COIT Intranet serves as the internal communication and resource hub. Xactimate is a widely used estimating tool in restoration and home services, suggesting COIT’s work involves insurance-related or scoped project estimating.

These mandates mean any new software must either complement this stack or offer a compelling replacement that HQ is willing to adopt system-wide. Integration with COES and Xactimate is likely a hard requirement. Vendors offering adjacent capabilities—CRM, scheduling optimization, or analytics—may find an entry point if they can demonstrate seamless interoperability.

Procurement, renewals, and timing

The 2024 FDD does not include an Item 8 extract detailing procurement or supplier designation processes. This absence means vendors must engage HQ directly to understand whether COIT uses a designated supplier model, an approved supplier list, or an open procurement approach. Similarly, Item 17 contains no renewal signals, so contract windows and renewal cycles are not publicly known.

With 5% unit growth, new franchise locations may create periodic onboarding events where software decisions are made. However, the lack of disclosed term length and renewal data makes it difficult to predict when existing contracts might open for review. Vendors should monitor COIT’s expansion announcements and be prepared for a relationship-driven sales cycle centered on the VP of Information Systems.

How to read the COIT FDD

The 2024 COIT SERVICES, INC. Franchise Disclosure Document is filed with state franchise regulators and available in the embedded viewer below. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), and Item 19 (financial performance, including the $1,066,887 AUV). Item 8 and Item 17, which would typically clarify procurement rules and renewal timing, are not populated in our extract. Use the FDD to validate the tech stack, identify decision-makers, and understand the unit economics before building your pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize opportunities like COIT.