From the filings

HQ-led decisions

Clozetivity

Home services

Software purchasing at Clozetivity is controlled at the headquarters level, where CEO Leo Goldberger and COO Curtis Swanson oversee operations for a small but growing system of 13 total units. The franchisor mandates Vonigo as its operational platform, creating a defined tech landscape for vendors to navigate. With 12 franchised locations and a 10-year initial term, the addressable market is compact but presents a clear integration or displacement opportunity around the mandated system.

For software vendors selling into US franchise brands.

Live signals

Total units
13
12 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
—
of gross sales
Ad fund
2%
national + local
Initial fee
$39K
per unit
Investment range
$82K–$158K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.

2%+of gross sales (FY2023)

Ongoing fees: 2% of gross sales (FY2023)Ad fund 2%. Total 2% of gross sales, from the fees this filing discloses. Drawn against a 15% reference scale.

15% reference

Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Vonigo
Mandatory
Field serviceItem 8

tforms, vendors and marketing channels. 3. Point of Sale System, Business Management System, and Computer Equipment – Currently you are required to purchase, license and utilize a Vonigo point of sale

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

At all times, we will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems, including information about your sales and customers.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business

How the franchisor buys

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We will notify you of any changes to our specifications or list of approved or designated suppliers.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

As of December 31, 2021, we have not received revenue from suppliers of franchisee purchases of source restricted products or services.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

40

Item 8

We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers to represent approximately 75% of your total purchases and leases in establishing the Franchised Business and approximately 40% of…

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Franchise agreement

shall pay to Franchisor a supplier evaluation fee per requested product, service, equipment, supply, supplier and/or distributor to be considered

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee agrees that in the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s non-residential Administrative Office, Service Vehicles and System Supplies.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Manuals.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Franchisee must obtain Franchisor’s written approval of the location of Franchisee’s Administrative Office.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Franchise agreement

Franchisee’s use of Digital Media shall be subject to and require Franchisor’s express written consent which shall and may be withheld by Franchisor for any or no reason at all.

Is a minimum grand opening advertising spend required?

Yes

Franchise agreement

Prior to opening the Franchised Business, Franchisee shall pay to Franchisor a start-up marketing fee of $5,500 (the “Start-Up Marketing Fee”).

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 6

On an on-going monthly basis, following the opening of the Franchised Business, you must spend not less than the greater of: (a) 2% of your monthly Gross Sales, or (b) $1,500 per month if your Operating Territory qualifies as a Single Territory, or $3,000 per month if your Operating Territory qualifies as a Double…

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 11

You will also be required to utilize those customer reward programs and systems that we designate.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a cooperative within a market that includes your Clozetivity Business, you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may only offer and sell the Approved Services and Products that we designate and you may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

The Franchise Agreement requires that you or, if you are a Corporate Entity, that your managing shareholder or partner be personally responsible for the daily management and supervision of the Franchised Business (the “Managing Owner”).

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee agrees that, among other things, the products and services to be offered and sold by the Franchised Business, the supplies, suppliers and equipment utilized by the Franchised Business, the methods for monitoring customer satisfaction and, the methods for marketing and promoting the Franchised Business must…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

At all times, we will possess direct access to the Business Management System used by you and we will have access to all information entered into these systems, including information about your sales and customers.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

“Business Management System” refers to and means the software, internet, web based and/or cloud based system or systems, point of sale system or systems and customer relationship management system or systems as same may be individually or collectively designated by Franchisor, in Franchisor’s Reasonable Business…

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisee or, if Franchisee is a Corporate Entity, Franchisee’s Managing Owner and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may designate…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

If we offer a franchisee annual conference in a given year you will be required to attend the conference on the dates and at the location that we designate.

The filing answers no to 2 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at Clozetivity

Clozetivity operates a small, 13-unit home-services franchise system headquartered in New Jersey. The 2023 Franchise Disclosure Document reports 12 franchised locations and 1 company-owned unit, with no year-over-year unit growth percentage disclosed. For a software vendor, the immediate addressable market is limited to these 13 locations, but the 10-year initial term and a 5-year renewal structure signal long-term contractual stability. The absence of a disclosed parent company suggests independent ownership, meaning the CEO and COO named in Item 1 are the ultimate decision-makers.

Who controls software purchasing

Software purchasing authority rests with headquarters. The 2023 FDD lists Leo Goldberger as Chief Executive Officer and Curtis Swanson as Chief Operating Officer. No additional executives, IT leadership, or procurement officers are named. Vendors should treat this two-person leadership team as the buying center. Because the system is small and privately held, the sales motion is direct: identify the right moment in the contract lifecycle and present a clear ROI case to the C-suite.

Mandated and current tech stack

Clozetivity mandates Vonigo as its operational platform. The FDD does not list any other required or recommended technology vendors. This creates a dual opportunity: integrate with Vonigo to serve existing franchisees, or position a replacement if the franchisor signals dissatisfaction. Without a disclosed POS, CRM, or accounting mandate, the tech stack appears lean. Vendors offering complementary field-service management, scheduling, or customer communication tools can map their value directly against the Vonigo mandate.

Procurement, renewals, and timing

The FDD provides no Item 8 extract, leaving the procurement model undefined. It is not clear whether Clozetivity uses designated suppliers, approved supplier lists, or an open purchasing environment. This gap means a vendor must confirm purchasing rules during the discovery process. On renewals, Item 17 requires franchisees to be in compliance, provide 180 days' written notice, sign the then-current form of agreement, execute a general release, and pay a renewal fee. The renewal term is 5 years. With a 10-year initial term, the first wave of renewal decisions may be approaching, creating a natural trigger for software evaluation.

How to read the Clozetivity FDD

The 2023 Clozetivity FDD is embedded below for full reference. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated tech, here listing Vonigo), Item 8 (procurement restrictions, though no extract is available), and Item 17 (renewal conditions and term). Because the system is small, the FDD is the most reliable source of structural data before engaging the CEO or COO directly. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.

Questions vendors ask

Clozetivity, answered from the filing

The buying center is led by CEO Leo Goldberger and COO Curtis Swanson, the only named executives in the 2023 FDD. Vendors should direct pitches to these two leaders, as no additional IT or procurement titles are disclosed.
Clozetivity mandates Vonigo for its operational platform, as listed in the 2023 FDD. No other mandated or recommended technology systems are named in the filing.
The system comprises 13 total units, including 12 franchised locations and 1 company-owned unit, according to the 2023 FDD. This is a compact, home-services footprint.
The procurement model is not disclosed in the 2023 FDD. Item 8 contains no extract regarding designated or approved suppliers, so vendors should clarify purchasing authority directly with HQ.
Renewals require 180 days' written notice and a 5-year term under the then-current agreement. With a 10-year initial term, the first renewal window for early franchisees may be approaching, contingent on individual signing dates.
The 2023 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal text, including Items 8, 11, and 17 referenced in this analysis.
Source

Read the filing itself

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Clozetivity2023 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit10

Top states by locations

TX2
AZ1
FL1
NJ1
KY1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.