HQ-led decisions

Closets Unlimited of New Jersey

Home services

Software purchasing at Closets Unlimited of New Jersey is controlled at the headquarters level, with Jason Friedley, Director of Technology, as the key executive to engage. The franchise currently mandates BIZTRAX CRM, CAD Software Keys, and QuickBooks, among other systems, creating a defined tech landscape for vendors. With 11 total units (7 franchised, 4 company-owned) and an average unit volume of $2,494,080, the addressable market is small but concentrated, making targeted pitches to HQ essential.

Live signals

Total units
11
7 franchised
Unit growth YoY
-12.5%
vs prior filing
AUV
$2.49M
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$117K–$626K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Pinterest
Mandatory
Marketing automationItem 11

system. The term Website also includes Internet, Intranet and World Wide Web home pages, or social networking sites (including, but not limited to, Facebook, Instagram, LinkedIn, Pinterest, Twitter) a

QuickBooks
Mandatory
AccountingItem 11

rview Overview of of Store Store Finance Finance Jersey) or Jersey) or Corporate Corporate Structure Structure Retail Store Retail Store (Marlton, (Marlton, •© Quickbooks && Chart Quickbooks Chart of

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at Closets Unlimited of New Jersey

Closets Unlimited of New Jersey is a home-services franchise with a small, concentrated footprint of 11 total units—7 franchised and 4 company-owned. The brand posted an average unit volume (AUV) of $2,494,080 in its 2025 FDD, signaling healthy per-location revenue that could support software investment. However, year-over-year unit growth declined by 12.5%, meaning the addressable market is contracting rather than expanding. For software vendors, this is a niche target: the opportunity lies in displacing incumbent mandated systems or adding complementary tools that integrate with the existing tech stack, rather than scaling across a growing network.

Who controls software purchasing

Technology decisions at Closets Unlimited of New Jersey are centralized at headquarters. The 2025 FDD lists Jason Friedley as Director of Technology, making him the primary executive responsible for software evaluation and procurement. Robert Lewis, who serves as President, Secretary, and Sole Director, likely holds final budgetary authority. Ed Gaubert, Chief Financial Officer, and Dawn Smith, Director of Operations, may also influence purchasing decisions, particularly for systems affecting financial reporting or field operations. Vendors should direct initial outreach to Friedley, framing solutions around operational efficiency and integration with mandated platforms.

Mandated and current tech stack

The 2025 FDD mandates several specific systems. BIZTRAX CRM and the BIZTRAX Customer Relations Management System are required, covering customer relationship management. CAD Software Keys are also mandated, indicating design or modeling workflows central to the business. The Closet & Storage Concepts operating system is listed as a required platform, likely serving as the core operational backbone. QuickBooks by Intuit Inc. is mandated for accounting. This stack leaves potential gaps in areas like field service management, inventory, or analytics—areas where vendors could offer add-on value if they can demonstrate seamless integration with BIZTRAX and the Closet & Storage Concepts OS.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not disclose a formal procurement model, so it is unclear whether Closets Unlimited of New Jersey uses designated suppliers, approved supplier lists, or an open procurement process. Vendors should clarify this directly with HQ. On renewals, Item 17 specifies that franchisees can renew for an additional 10-year term if they notify the franchisor between 6 and 12 months before expiration and meet all conditions. This creates natural decision windows when franchisees—and potentially the franchisor—may reassess technology needs. With a 10-year initial term, the first major renewal wave for current franchisees will depend on individual signing dates, but tracking these cycles could reveal opportunities to pitch upgrades or replacements.

How to read the Closets Unlimited of New Jersey FDD

The full 2025 Franchise Disclosure Document is available below. It contains detailed information on mandated technology (Item 11), key executives (Item 1), renewal terms (Item 17), and procurement policies (Item 8). Reviewing the FDD is essential for any software vendor building a business case to pitch Closets Unlimited of New Jersey, as it provides the factual foundation for understanding decision-making authority, existing vendor relationships, and contractual constraints. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.

Questions vendors ask

Closets Unlimited of New Jersey, answered from the filing

Jason Friedley, Director of Technology, is the named technology executive. Robert Lewis (President) and Ed Gaubert (CFO) are also likely involved in major software decisions.
The 2025 FDD mandates BIZTRAX CRM, BIZTRAX Customer Relations Management System, CAD Software Keys, the Closet & Storage Concepts operating system, and QuickBooks by Intuit Inc.
There are 11 total units: 7 franchised and 4 company-owned. Year-over-year unit growth declined by 12.5%, indicating a contracting footprint.
The FDD does not disclose a specific procurement model in Item 8. Vendors should inquire directly with HQ about designated or approved supplier programs.
Franchise agreements have a 10-year initial term. Renewal requires notice 6–12 months before expiration, creating potential windows aligned with those renewal cycles.
The 2025 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below this section.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Closets Unlimited of New Jersey2025 FDDView only
Buy the PDF ($149)

Loading filing…

View only A one-time purchase: the original filing, yours to keep.

FDD alert

Tell me when this brand refiles.

We’ll email you the moment Closets Unlimited of New Jersey files a new annual FDD, usually the freshest signal of a vendor change.

Sell software to franchises? See the playbook.

Your matched accounts, fit-scored to what you sell, with the contacts and openers built from each filing.

Find my accounts

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Ownership

The portfolio behind Closets Unlimited of New Jersey

predecessor of More Space Place, Inc..

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.