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From the filings
Cleaning Group
Home servicesSoftware purchasing at Cleaning Group is controlled at the corporate level, with the 2025 FDD naming Chief Executive Officer Devin Dollar and Chief Operating Officer Leonard M. Yakuber as key executives. The franchisor mandates a specific suite of operational and financial tools—HubSpot, Paychex, Sage Intacct, and Team Software Suite—across its 45 franchised locations. With 47 total units and 40.6% year-over-year unit growth, the addressable market is expanding rapidly for vendors whose solutions complement or replace these mandated systems.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
3,000 which will be due approximately 30 days after signing the franchise agreement if your business entity has been established. Additionally, on an ongoing basis, you will incur Paychex Flex’s then
ntly do not require that you purchase a maintenance, repair, upgrade or update service contract for the Computer System, but reserve the right to do so in the future. You must use Sage Intacct for acc
port a variety of brand-building and lead generation efforts, including, but not limited to: digital and traditional advertising, CRM and technology systems (including the current HubSpot system), mar
Franchisor behaviours
What the franchisor requires
22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must use Franchisor's designated third-party bookkeeping services provider (or another Franchisor-approved vendor) for all bookkeeping services.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data, in compliance with all applicable data protection and privacy laws.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within sixty (60) days after the close of each fiscal year, Franchisee will furnish Franchisor a full profit and loss statement for the operation of the Franchised Business during said period, together with a balance sheet for the Franchised Business.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
The Franchise Agreement gives us the right, in our discretion, to create a franchisee advisory council to communicate ideas, including proposed advertising policies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may modify system requirements from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
9640.09Item 8
In the fiscal year ending December 31, 2024, our revenue from the sale of required products and services to franchisees and from approved suppliers based on the purchase of products and services by franchisees from approved suppliers was $9,640.09 or 0.48% of our total revenue of $2,010,197.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We currently receive rebates from this supplier equal to 5% of the purchase price paid by you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that your purchases from us and from suppliers designated or approved by us will be approximately 50% to 85% of your total purchases in establishing and operating your Franchised Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge you an evaluation fee of $500 which may be refunded if the proposed supplier is approved for
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right to make personal visits without notice to the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may only relocate the Franchised Business office with our consent.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to spend a minimum of $1,200 per month on local marketing and promotional activities.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, inventory, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Currently, Franchisor typically initiates payment of the Royalty Fee, Local Marketing Fee, and the Brand Fund Contribution automatically on the tenth (10th) day of each calendar month
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall require Franchisee’s employees to wear clothing conforming to Franchisor’s specifications as to style, color, and design as Franchisor
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must use Sage Intacct for accounting and online accounting, Team Software Suite for timekeeping and field management, Microsoft for email, Learning Zen for Learning Management System, Paychex Flex for payroll and hiring, and HubSpot (or such other customer relationship management system as we may designate upon…
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have remote and independent access to all information generated by and stored in your computer system, including your revenue information and customer data, in compliance with all applicable data protection and privacy laws.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You are required to use our designated customer relationship management (CRM) system to track and manage sales leads and prospecting activity.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We have the right to charge you our then current fee for additional training, currently $250 per day per person.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisor requires at least one (1) of Franchisee’s Principal attend the Annual Conference, for a duration designated by Franchisor, and to pay Franchisor’s then-current registration fee, if it chooses to charge a registration fee in its sole discretion, at least ninety (90) days prior to the Annual Conference.
The filing answers no to 4 questions
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Cleaning Group
Cleaning Group operates 47 total locations—45 franchised and 2 company-owned—according to its 2025 Franchise Disclosure Document. The system posted a 40.6% year-over-year unit growth rate, signaling an aggressive expansion trajectory that creates a moving target for software vendors. Average unit volume sits at $974,819, and the royalty rate is 5.5% on gross sales. For a vendor, the immediate addressable market is 47 units, but the growth rate suggests that number will climb quickly, and each new franchise represents a potential software deployment.
The franchisor is headquartered in Michigan and appears independently owned, with no parent company on file. The initial franchise term runs 10 years, with two optional five-year renewals available to franchisees in good standing. That long-term contractual structure means software decisions made today can lock in recurring revenue for a decade or more, but it also means incumbents enjoy significant stickiness.
Who controls software purchasing
The 2025 FDD identifies the executive team in Item 1. Devin Dollar serves as Chief Executive Officer, and Leonard M. Yakuber is Chief Operating Officer. Andrea Lilly, CFE, holds the title of Vice President of Franchising, and Rebecca Page Ruebke is Director of Franchise Development. No chief information officer or chief technology officer is named, which is common for a system of this size. In practice, software purchasing authority likely concentrates with the CEO and COO, possibly with input from the VP of Franchising for tools that affect franchisee operations.
Because Cleaning Group mandates specific technology systems, the buying center is firmly at the HQ level. Franchisees are not free to choose alternatives for the mandated stack. Vendors selling into this account should target the C-suite in Michigan, framing their pitch around how their solution complements or improves upon the existing mandated tools without disrupting the franchisor’s standardization model.
Mandated and current tech stack
Cleaning Group’s 2025 FDD mandates five specific technology products from four vendors. HubSpot, by HubSpot, Inc., is mandated—likely for CRM, marketing automation, or sales pipeline management. Paychex, Inc. provides two mandated components: Paychex (likely for payroll processing) and Paychex Flex (the cloud-based HR and benefits platform). Sage Intacct is mandated for accounting and financial management. Team Software Suite rounds out the stack, likely covering operational workflows such as scheduling, dispatch, or field service management.
No point-of-sale system is disclosed, which aligns with a home-services business model that may not require traditional retail POS. The absence of a field-service-specific platform beyond Team Software Suite could represent a gap for vendors offering specialized route optimization, quality assurance, or customer communication tools. Any vendor approaching Cleaning Group must acknowledge this mandated stack and articulate a clear integration or replacement value proposition.
Procurement, renewals, and timing
Item 8 of the FDD—which typically discloses procurement restrictions, designated suppliers, and rebate arrangements—was not extracted in the available data. This means the specific procurement model (designated supplier, approved supplier list, or open purchasing) is not publicly known from the FDD alone. Vendors should prepare for a scenario where Cleaning Group maintains a controlled supplier program, given the number of mandated systems already in place.
Renewal timing offers a strategic entry point. The initial franchise agreement runs 10 years, and franchisees in good standing can renew for up to two additional five-year terms, totaling a possible 20-year relationship. The franchisor retains sole discretion to withdraw from a territory, adding a layer of corporate control. With 40.6% unit growth, new franchise agreements are being signed frequently, and each new unit onboarding likely triggers software provisioning. That cadence creates recurring windows for vendors to compete for the stack, especially if they can demonstrate cost savings or operational efficiency over incumbent tools.
How to read the Cleaning Group FDD
The 2025 Cleaning Group Franchise Disclosure Document is the authoritative source for the facts cited on this page. It contains the legal and operational disclosures required by the FTC Franchise Rule, including the franchise agreement, financial performance representations (if any), and the list of mandated suppliers. The embedded PDF viewer below hosts the full document. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 8 (procurement restrictions, though not extracted here), Item 11 (mandated technology and suppliers), and Item 17 (renewal and termination terms).
For vendors evaluating Cleaning Group as a target account, the combination of rapid growth, a fully mandated tech stack, and centralized purchasing authority makes this a high-conviction opportunity—provided your solution aligns with the existing ecosystem. FranCloud can help you build a ranked target list of franchise systems matched to your software category.
Questions vendors ask
Cleaning Group, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Cleaning Group files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
55 operators run 55 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 15 |
|---|---|
| NC | 8 |
| FL | 6 |
| MO | 5 |
| TN | 3 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.