Cleaning Group

As part of your marketing obligations, you must participate in our brand reputation management program, including the generation and monitoring of customer and employee reviews. You must follow our procedures for soliciting, collecting, and managing reviews on designated platforms (including but not limited to Google and Indeed) as specified in the Operations Manual. You must cooperate with us in managing responses to all reviews, whether positive or negative. You must obtain our prior written approval before responding to any negative review (defined as a review with a rating of 3 stars or fewer out of 5, or the equivalent on platforms with different scales). We reserve the right to assist with or directly manage responses to reviews and to monitor your review-related activities as part of our system-wide brand reputation strategy. Failure to comply with our brand reputation management requirements shall constitute a breach of the Franchise Agreement.

P a g e |3 Corporate Cleaning Group FDD 2026 • Establishment of your initial marketing and sales goals tailored to your territory; • One (1) on-site visit to your franchise location by a CCG sales coach, with all travel and expenses of the sales coach included; • Initial prospect list pull and prospect resources tailored to your market; • Phone calls into your market made by the internal Corporate Cleaning Group Sales Team; • National and regional brand initiative campaign support; • Design and distribution of new-to-market brand postcard mailings; • Two (2) lead generation providers selected from our approved vendor network, with fees covered for the initial three (3) months of operation; • A dedicated social media campaign, managed by Franchisor and its designated vendors; and • A dedicated LinkedIn campaign, managed by Franchisor and its designated vendors. During the Boost period, we will manage your social media and LinkedIn campaign activity on your behalf. You will have the opportunity to provide input, but we retain full discretion over the content, messaging, and cadence of all campaigns during this period.

You must use our approved supplier for bookkeeping services. The estimated monthly cost for these services will be $350 per month beginning in the fourth month of your operation. We will cover the monthly cost of these services for the first 90 days of your operation. After this initial period, you must continue to use our approved supplier on an ongoing basis and maintain your contract with them throughout the term of the franchise agreement. We reserve the right to change the approved supplier at any time upon notice to you. You may not perform your own bookkeeping services or use any other bookkeeping service provider without our prior written consent. We may receive rebates or other consideration from the approved bookkeeping supplier, which we may retain in our sole discretion. Paychex Flex is the approved supplier for payroll, on-boarding, and W-2 processing. You must contract directly with Paychex Flex and pay all fees due for services directly to Paychex Flex. Currently, you will incur a $3,000 one-time setup fee plus ongoing fees of $1.71 bi-weekly per employee, per payroll for hiring

Learning Zen is the approved supplier for our Learning Management System that we require you to use for training your employees. You must pay us the then-current fee for Learning Zen (currently $35 per month). Sage Intacct is the required online accounting platform providing real-time business visibility through dashboards and reports. Sage Intacct licenses must be purchased through us, and the fee is collected by the Franchisor as a pass-through from our required vendor, Maner Costerisan. The current fee for Sage Intacct is $99 per month. We will have the right to view all data stored in Sage Intacct’s software without limitation.

The Brand Fund is administered by our accounting and marketing personnel. We may use Brand Fund contributions to support a variety of brand-building and lead generation efforts, including, but not limited to: digital and traditional advertising, CRM and technology systems (including the current HubSpot system), marketing collateral, national campaigns, vendor programs that promote system-wide awareness and sales activity, marketing seminars and training programs, market research, services of advertising and/or public relations agencies, and website development and maintenance. We may further use Brand Fund contributions to pay our costs (including personnel and other administrative costs) for advertising that is administered by us or prepared by us, as well as for administration and direction of the Brand Fund.