+40.625% units YoYHQ-led decisions

Cleaning Group

Home services

Software purchasing at Cleaning Group is controlled at the corporate level, with the 2025 FDD naming Chief Executive Officer Devin Dollar and Chief Operating Officer Leonard M. Yakuber as key executives. The franchisor mandates a specific suite of operational and financial tools—HubSpot, Paychex, Sage Intacct, and Team Software Suite—across its 45 franchised locations. With 47 total units and 40.6% year-over-year unit growth, the addressable market is expanding rapidly for vendors whose solutions complement or replace these mandated systems.

Live signals

Total units
47
45 franchised
Unit growth YoY
+40.625%
vs prior filing
AUV
$975K
Item 19, 2024
Royalty
5.5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$60K
per unit
Investment range
$94K–$142K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

6 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Google
Mandatory
Marketing automationItem 11

monitoring of customer and employee reviews. You must follow our procedures for soliciting, collecting, and managing reviews on designated platforms (including but not limited to Google and Indeed) as

HubSpot
Mandatory
CrmItem 11

port a variety of brand-building and lead generation efforts, including, but not limited to: digital and traditional advertising, CRM and technology systems (including the current HubSpot system), mar

Indeed
Mandatory
HrItem 11

of customer and employee reviews. You must follow our procedures for soliciting, collecting, and managing reviews on designated platforms (including but not limited to Google and Indeed) as specified

Paychex
Mandatory
HrItem 11

unded through the National Brand Fund, and you are not billed separately. However, we reserve the right to charge you directly for CRM use in the future. Franchisees must also use Paychex Flex for pay

SageSage Group plc
Mandatory
AccountingItem 11

ntly do not require that you purchase a maintenance, repair, upgrade or update service contract for the Computer System, but reserve the right to do so in the future. You must use Sage Intacct for acc

Sage IntacctSage Group plc
Mandatory
AccountingItem 11

ntly do not require that you purchase a maintenance, repair, upgrade or update service contract for the Computer System, but reserve the right to do so in the future. You must use Sage Intacct for acc

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Cleaning Group

Cleaning Group operates 47 total locations—45 franchised and 2 company-owned—according to its 2025 Franchise Disclosure Document. The system posted a 40.6% year-over-year unit growth rate, signaling an aggressive expansion trajectory that creates a moving target for software vendors. Average unit volume sits at $974,819, and the royalty rate is 5.5% on gross sales. For a vendor, the immediate addressable market is 47 units, but the growth rate suggests that number will climb quickly, and each new franchise represents a potential software deployment.

The franchisor is headquartered in Michigan and appears independently owned, with no parent company on file. The initial franchise term runs 10 years, with two optional five-year renewals available to franchisees in good standing. That long-term contractual structure means software decisions made today can lock in recurring revenue for a decade or more, but it also means incumbents enjoy significant stickiness.

Who controls software purchasing

The 2025 FDD identifies the executive team in Item 1. Devin Dollar serves as Chief Executive Officer, and Leonard M. Yakuber is Chief Operating Officer. Andrea Lilly, CFE, holds the title of Vice President of Franchising, and Rebecca Page Ruebke is Director of Franchise Development. No chief information officer or chief technology officer is named, which is common for a system of this size. In practice, software purchasing authority likely concentrates with the CEO and COO, possibly with input from the VP of Franchising for tools that affect franchisee operations.

Because Cleaning Group mandates specific technology systems, the buying center is firmly at the HQ level. Franchisees are not free to choose alternatives for the mandated stack. Vendors selling into this account should target the C-suite in Michigan, framing their pitch around how their solution complements or improves upon the existing mandated tools without disrupting the franchisor’s standardization model.

Mandated and current tech stack

Cleaning Group’s 2025 FDD mandates five specific technology products from four vendors. HubSpot, by HubSpot, Inc., is mandated—likely for CRM, marketing automation, or sales pipeline management. Paychex, Inc. provides two mandated components: Paychex (likely for payroll processing) and Paychex Flex (the cloud-based HR and benefits platform). Sage Intacct is mandated for accounting and financial management. Team Software Suite rounds out the stack, likely covering operational workflows such as scheduling, dispatch, or field service management.

No point-of-sale system is disclosed, which aligns with a home-services business model that may not require traditional retail POS. The absence of a field-service-specific platform beyond Team Software Suite could represent a gap for vendors offering specialized route optimization, quality assurance, or customer communication tools. Any vendor approaching Cleaning Group must acknowledge this mandated stack and articulate a clear integration or replacement value proposition.

Procurement, renewals, and timing

Item 8 of the FDD—which typically discloses procurement restrictions, designated suppliers, and rebate arrangements—was not extracted in the available data. This means the specific procurement model (designated supplier, approved supplier list, or open purchasing) is not publicly known from the FDD alone. Vendors should prepare for a scenario where Cleaning Group maintains a controlled supplier program, given the number of mandated systems already in place.

Renewal timing offers a strategic entry point. The initial franchise agreement runs 10 years, and franchisees in good standing can renew for up to two additional five-year terms, totaling a possible 20-year relationship. The franchisor retains sole discretion to withdraw from a territory, adding a layer of corporate control. With 40.6% unit growth, new franchise agreements are being signed frequently, and each new unit onboarding likely triggers software provisioning. That cadence creates recurring windows for vendors to compete for the stack, especially if they can demonstrate cost savings or operational efficiency over incumbent tools.

How to read the Cleaning Group FDD

The 2025 Cleaning Group Franchise Disclosure Document is the authoritative source for the facts cited on this page. It contains the legal and operational disclosures required by the FTC Franchise Rule, including the franchise agreement, financial performance representations (if any), and the list of mandated suppliers. The embedded PDF viewer below hosts the full document. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 8 (procurement restrictions, though not extracted here), Item 11 (mandated technology and suppliers), and Item 17 (renewal and termination terms).

For vendors evaluating Cleaning Group as a target account, the combination of rapid growth, a fully mandated tech stack, and centralized purchasing authority makes this a high-conviction opportunity—provided your solution aligns with the existing ecosystem. FranCloud can help you build a ranked target list of franchise systems matched to your software category.

Questions vendors ask

Cleaning Group, answered from the filing

The 2025 FDD lists Devin Dollar (CEO) and Leonard M. Yakuber (COO) as top executives. While no dedicated CIO is named, purchasing authority for mandated systems likely rests with these roles or their delegates.
Cleaning Group mandates HubSpot (CRM/marketing), Paychex and Paychex Flex (HR/payroll), Sage Intacct (accounting), and Team Software Suite (operations). No separate POS system is disclosed in the FDD.
The 2025 FDD reports 47 total units: 45 franchised and 2 company-owned. This represents a 40.6% year-over-year unit increase, signaling active expansion in the home services segment.
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed. Vendors should inquire directly about supplier onboarding requirements.
Initial franchise terms are 10 years, with two optional 5-year renewals if in good standing. With recent rapid growth, new unit openings may create recurring software evaluation opportunities.
The Cleaning Group FDD is filed with state franchise regulators for 2025. You can view the embedded PDF viewer below to examine the full document directly on this page.
Source

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Operator footprint

Who runs the locations

54 operators run 54 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit54

Top states by locations

TX15
NC8
FL6
MO5
TN3

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.