From the filings

HQ-led decisions

Clean Juice

Quick service restaurant

Software purchasing control for Clean Juice sits at the parent-company level, under BRIX Holdings, rather than with individual franchisees. The system is exclusively franchised, with a mandated tech stack headlined by Lunchbox, presenting a consolidated market of 55 locations. This addressable market is small and has been contracting, with a year-over-year unit decline of over 20%.

For software vendors selling into US franchise brands.

Live signals

Total units
55
55 franchised
Unit growth YoY
-20.29%
vs prior filing
AUV
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$30K
per unit
Investment range
$241K–$418K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Lunchbox
Mandatory
DeliveryItem 6

uled training program and how far in currently $250 per person advance you notify us in writing of the cancellation. Loyalty/Online Not to exceed $300 per On demand For use of the Lunchbox platform fo

DoorDash
DeliveryItem 16

fer, utilize, or provide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or delivery services (directly or through third parties such as UberEATS, DoorDash, Postmates,

Facebook
MarketingItem 13

or any derivative of the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT,

FranConnect
Proprietary systemItem 6

t. Technology Fee Capped at the greater of On demand For the development and use of software, $150 per Accounting internet and communications technologies Period or $1,800 per and FranConnect (our thi

Google Business Profile
MarketingItem 11

CLEAN JUICE® Franchise Disclosure Document | 2026 30 Day 2 (10:00 a.m. – 5:00 p.m.) Intro to Finance Intro to Marketing Virtual (TBD by Store Opening 7 0 Franchisor) Social Media Google My Business Bu

Grubhub
DeliveryItem 16

ide catering services (such as from a cart, kiosk, food truck, or other mobile unit) or delivery services (directly or through third parties such as UberEATS, DoorDash, Postmates, GrubHub, etc.) witho

Instagram
MarketingItem 13

the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN,

LinkedIn
MarketingItem 13

as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, X or YOUTU

Postmates
DeliveryItem 16

, and/or license the right to third parties to operate, vending machines and/or virtual sales platforms on third party delivery services such as Door Dash, Uber Eats, Grub Hub and Postmates using the

Snapchat
MarketingItem 13

ivative of the Marks as part of any URL or domain name, as well as their registration as part of any username on any gaming website or social networking website (such as FACEBOOK, SNAPCHAT, INSTAGRAM,

Toast
POSItem 11

ps Intro to Supply Chain Virtual (TBD by Vendor Portals & Websites 8 0 Franchisor) FranConnect Ongoing Clean Juice Training and Development Review of Operations Manual Intro to IT Toast Dashboard: ove

Uber Eats
DeliveryItem 16

ay in the future operate, and/or license the right to third parties to operate, vending machines and/or virtual sales platforms on third party delivery services such as Door Dash, Uber Eats, Grub Hub

YouTube
MarketingItem 14

sion. This includes display of the Copyrighted Works on commercial websites, gaming websites, and social networking websites (such as FACEBOOK, SNAPCHAT, INSTAGRAM, LINKEDIN, X or YOUTUBE). You and yo

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 6 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access all information and financial data recorded by the system for daily polling, and audit and sales verification.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

You shall accurately report to Clean Juice the Store’s Gross Revenue and such other financial information, as Clean Juice may reasonably require, using the procedures and Clean Juice prescribes periodically.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, our affiliate CJ Fresh Distribution is an indirect distributor which sells bottled juices, nut milks and shots into its designated distribution-chain distributors, and the distributors purchase from CJ Fresh Distribution the bottled juices, nut milks and shots which are resold to franchisees.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We currently sponsor the Clean Juice Leaf Advisory Council (“JAC”).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We will notify you of any changes to our specifications or list of approved or designated suppliers.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

we did not derive any revenue from franchisee purchase and leases of products and services

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

Further, we or our parent, CJ Fresh Holdings, LLC, may derive revenue from supplier rebates and other payments based on franchisee and licensee purchases.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

approximately 30 – 35% of your total annual operating expenses on an on-going basis will be for goods and services, which are subject to sourcing restrictions

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you desire to purchase products from an unapproved supplier, you must submit a written request to us for approval of the proposed supplier, together with such samples and any requested information as we may reasonably require, or we will request the supplier itself to do so.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

We may, at our termination/ option, assume all telephone numbers for the Store.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Accordingly, you agree that you shall cause at all times the Franchised Business to meet or exceed all applicable security standards developed by the Payment Card Industry Standards Council or its successor and other regulations and industry standards applicable to the protection of customer privacy and credit card…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Clean Juice or its designated agent shall have the right to audit, examine and copy your books, records, accounts, and business tax returns at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Franchise agreement

Clean Juice will approve or refuse to approve a proposed site within thirty (30) days after the receipt of all documents and any additional information as Clean Juice may reasonably require.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not create websites, social media accounts, e-mail marketing software accounts or other comparable accounts outside of those which we license to you.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Franchise agreement

You further acknowledge that you are required to purchase from only Designated Suppliers and Designated Distributors.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

You are required to use the credit card processing service we approve.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

You shall participate in Clean Juice’s then-current electronic funds transfer program authorizing Clean Juice to use a pre-authorized bank draft system.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

You shall maintain a competent, conscientious, and trained staff (who shall have been adequately trained) in numbers sufficient to service customers promptly and properly, including at least one manager or shift leader on duty at all times when the Store is open (including daily Store opening and closing procedures)

Must employees wear uniforms specified by the franchisor?

Yes

Franchise agreement

You shall cause all employees, while working at the Store, to: (a) wear uniforms of such color, design, and other specifications as Clean Juice may designate from time to time;

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase, install and maintain an electronic point of sale cash register system, ordering kiosk and related hardware and software to record sales and transaction data (such as item ordered, price and date of sale) that is approved by us (the “POS System”).

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access all information and financial data recorded by the system for daily polling, and audit and sales verification.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may charge a reasonable tuition fee for any additional or refresher training and you will be responsible for the compensation of the trainees during the training period and the travel and living expenses they incur.

The filing answers no to 6 questions
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a customer loyalty or rewards program?
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must equipment be purchased from designated or approved suppliers?Franchise agreement
  • Must the franchisee participate in a gift card program?Franchise agreement

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
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The vendor opportunity at Clean Juice

Selling software into the Clean Juice franchise system means targeting a small, single-brand operator inside a larger holding company. BRIX Holdings, which also owns Friendly's Restaurants Franchising Co, controls the brand's strategic direction from its North Carolina headquarters. The total addressable market is just 55 units, all of which are franchised. No company-owned stores were reported in the most recent FDD.

The opportunity is not in volume, but in niche replacement or holding-company upsell. The system is in a state of contraction, with a year-over-year unit decline of 20.29%, which may signal budget freezes but also a need for operational efficiency tools. The top states for franchises are South Carolina and Texas, each with 5 units, followed by California (4), Florida (3), and Illinois (3). The operator base is entirely single-unit franchisees, with no multi-unit operators mapped across the 35 located individuals. This fragmentation means no single franchisee holds meaningful purchasing power, and all decisions are top-down.

Who controls software purchasing

Decision-making authority rests with the franchisor, or more precisely, with BRIX Holdings. The FDD does not list individual executives, but the centralized mandate of the Lunchbox platform confirms that technology procurement is not left to franchisees. For software vendors, this means a single-threaded sales process: one holding company controls the tech destiny of all 55 doors. The sibling brand, Friendly's, could represent an ancillary opportunity but is outside the scope of this Clean Juice analysis.

Mandated and current tech stack

The brand's tech stack is small and defined. Lunchbox is the only explicitly mandated system listed in the FDD. FranConnect is also in use, suggesting a reliance on a well-known franchise management platform. Third-party delivery is managed through DoorDash and Grubhub, while the social and local presence relies on Facebook, Google Business Profile, Instagram, and LinkedIn. This stack reveals both an established online ordering framework and a gap for vendors offering more specialized operational tools, such as inventory management or labor scheduling, which are not named in the disclosed tech.

Procurement, renewals, and timing

The procurement model is unclear from the available data. The FDD extract provides no signal on whether Clean Juice uses a designated supplier, an approved supplier program, or an open purchasing model. The initial franchise term length and renewal conditions were also not disclosed, meaning it is not possible to forecast contract renewal windows from the FDD alone. With a 6.0% royalty on gross sales and a shrinking unit count, the system may be resistant to new SaaS investments that increase operating costs unless they demonstrate a clear and immediate ROI. Any sales motion will need to be built on a direct conversation with the parent company, not on public FDD timelines.

How to read the Clean Juice FDD

The Franchise Disclosure Document is the definitive source for understanding the mandates, fees, and legal structure of the franchise. For a software vendor, Item 11 is critical for identifying mandated and recommended technology. The document filed in 2026 is your primary research asset. We have embedded the full PDF below so you can review the exact language used by the franchisor, verify the listed systems, and identify any purchase obligations that were not captured in our summary. Use this data to craft a pitch that speaks directly to the franchise's existing commitments and the holding company's strategic needs. For a ranked target list built on this type of FDD intel across thousands of franchise brands, contact FranCloud.

Questions vendors ask

Clean Juice, answered from the filing

The buying center is at the parent level, BRIX Holdings. No specific HQ executives were listed in the 2026 FDD. Vendors should target the holding company's centralized leadership, which controls tech mandates for the entire 55-unit system.
The 2026 FDD identifies Lunchbox as a mandated system. The operational tech stack also includes FranConnect, DoorDash, Grubhub, and social platforms like Facebook, Instagram, and LinkedIn.
There are 55 franchised locations. The number of company-owned units, if any, was not disclosed in the FDD. The system has a negative growth rate, having contracted 20.29% year-over-year.
The specific procurement model is not extractable from the 2026 FDD data provided. It is unknown whether Clean Juice uses a designated supplier, approved supplier list, or an open procurement process.
The initial franchise term and renewal conditions were not disclosed in the FDD extract, making it impossible to predict contract windows from that data. The recent significant unit closures suggest the system may be in a state of consolidation, not expansion.
The Clean Juice FDD was filed with state franchise regulators in 2026. You can read it in the embedded PDF viewer below to review all mandates and corporate disclosures relevant to your software sales pitch.
Source

Read the filing itself

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Clean Juice2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

35 operators run 35 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit35

Top states by locations

SC5
TX5
CA4
FL3
IL3

Ownership

The portfolio behind Clean Juice

holding_vehicle of BRIX Holdings.

Sibling brands

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.