HQ-led decisions

California Closet

Home services

Software purchasing at California Closet is controlled at the franchisor level, where a lean executive team led by President & CEO Charles E. Chase and CFO Rhonda Biddix sets technology mandates for all 62 locations. The system already requires franchisees to use specific CAD, CXM, and Yext platforms, creating a defined tech stack that vendors must either integrate with or displace. With 38 franchised and 24 company-owned units, the addressable market is compact but concentrated, making a targeted pitch to HQ essential.

Live signals

Total units
62
38 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
18%
of gross sales
Ad fund
3%
national + local
Initial fee
$70K
per unit
Investment range
$976K–$2.11M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Yext
Mandatory
MarketingItem 11

name www.californiaclosets.com and we or our affiliate will be the sole registrant of any other domain names we decide to register in connection with the System in the future. The Yext® subdomain, htt

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderEmerging 20 99

The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at California Closet

California Closet operates 62 total units in the home-services segment, with 38 franchised locations and 24 company-owned showrooms. The system is entirely single-unit: 19 mapped operators run 19 located units, with no multi-unit franchisees on file. Top states include Florida (2), Pennsylvania (2), California (2), and New York (2), with a single unit in Louisiana. Average unit volume is not disclosed in the 2026 FDD. The royalty rate is 18.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not reported.

For software vendors, the opportunity is narrow but deep. Every location must comply with HQ technology mandates, meaning a single sale to the franchisor can unlock deployment across all 62 units. The absence of multi-unit operators simplifies the sales motion: there are no large franchisee groups to negotiate with separately. The franchisor controls the tech stack from top to bottom.

Who controls software purchasing

The 2026 FDD lists five executives in Item 1. Charles E. Chase serves as Director, President, and Chief Executive Officer. Rhonda Biddix is Chief Financial Officer, Secretary, and Treasurer. April Broome holds the title of President, Franchise Operations. Stephen R. Carpenter and Brian M. McDonough are Directors, with McDonough also serving as Assistant Secretary. No dedicated CIO, CTO, or VP of Technology is named, suggesting that technology decisions sit with the CEO and CFO in collaboration with the franchise operations lead.

Vendors should direct initial outreach to the CEO and CFO, as they hold both strategic and financial authority. The franchise operations president likely influences adoption and rollout but does not appear to control procurement independently. This is a classic HQ-driven buying center, typical of franchisors with fewer than 100 units.

Mandated and current tech stack

California Closet mandates three technology categories in its FDD: CAD software, a CXM platform, and Yext. The specific CAD and CXM vendors are not named in the available extract, but the mandate itself is explicit—franchisees must use these systems. Yext is named directly, indicating a requirement for location-data management and digital presence tools.

No POS, ERP, CRM, scheduling, or field-service management systems are disclosed as mandated or recommended. This does not mean they are absent; the FDD simply does not list them. Vendors in adjacent categories should treat this as a greenfield opportunity with an unknown incumbent landscape. The presence of a CXM mandate suggests the franchisor values customer experience management, which may extend to related operational tools.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—designated supplier, approved supplier, or open—is not publicly known. However, the existence of mandated technology implies a designated or approved model for those categories. Vendors should expect a structured evaluation process controlled by HQ.

Franchise agreements run 10 years. Item 17 outlines renewal conditions: franchisees must submit a business plan at least 60 days before the renewal term, pay a renewal fee, be in good standing, satisfy performance criteria from the two most recent reviews, sign the then-current franchise agreement, execute a general release, demonstrate rights to the approved location, complete mandatory maintenance and upgrades, show financial capacity to expand with additional showrooms, and complete all required training. These renewal triggers create natural reevaluation points where new technology requirements can be introduced. The next wave of renewals depends on when the current agreements were signed, but the 10-year cycle means some portion of the system is always approaching renewal.

How to read the California Closet FDD

The 2026 FDD is embedded below. Key sections for software vendors include Item 1 (executives and ownership), Item 11 (franchisor assistance and mandated technology), Item 8 (procurement restrictions, though absent here), and Item 17 (renewal and transfer conditions). Pay close attention to the mandated technology list in Item 11—it defines the stack you must integrate with or replace. The executive roster in Item 1 tells you who to call. The unit count and ownership structure in Item 20 confirm the addressable market. California Closet appears independently owned, with no parent company on file, so decisions are made in-house without a private equity or corporate overlayer.

For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize outreach based on tech mandates, unit counts, and decision-maker access.

Questions vendors ask

California Closet, answered from the filing

President & CEO Charles E. Chase and CFO Rhonda Biddix are the key executives listed in the FDD. Technology mandates flow from this group, with no separate CIO or CTO named.
The 2026 FDD mandates CAD software, a CXM platform, and Yext. No specific POS or operational system vendors are named beyond these three categories.
There are 62 total units: 38 franchised and 24 company-owned. The operator footprint is entirely single-unit, with 19 mapped operators across 19 located units.
The FDD does not include an Item 8 procurement extract, so whether the franchisor uses designated suppliers, approved suppliers, or an open model is not publicly disclosed.
Franchise agreements run 10 years. Renewal requires a business plan 60 days before term end, performance reviews, and a new agreement—creating potential reevaluation points for tech vendors.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below for the full document.
Source

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Operator footprint

Who runs the locations

19 operators run 19 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit19

Top states by locations

FL2
PA2
CA2
NY2
LA1

Ownership

The portfolio behind California Closet

parent_company of FS Brands, Inc..

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.