+11.597% units YoYNo mandated tech stackHQ-led decisions

Buildingstars of NY

Home services

Software purchasing at Buildingstars of NY flows through a lean HQ team led by President and CEO Michael Romanelli, with no parent-company overlays. The 2025 FDD discloses no mandated or recommended technology systems, making this a greenfield opportunity for vendors who can align with a 1,265-unit network that grew 11.6% year-over-year. With 746 single-unit operators spread across Arizona, Texas, New Jersey, Illinois, and Pennsylvania, the addressable market is broad but fragmented, requiring a direct-to-HQ sales motion.

Live signals

Total units
1,265
1,251 franchised
Unit growth YoY
+11.597%
vs prior filing
AUV
Item 19, 2025
Royalty
10%
of gross sales
Ad fund
national + local
Initial fee
$1K
per unit
Investment range
$50K–$76K
all-in, Item 7
Procurement
Standards based
from the filing
Item 19
No claims
unaudited

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
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The vendor opportunity at Buildingstars of NY

Buildingstars of NY operates 1,265 total units, 1,251 of which are franchised, making it a sizable but highly fragmented target for software vendors. The network added units at an 11.6% clip year-over-year, signaling active expansion. With 746 single-unit operators and zero multi-unit owners, there is no consolidated buying power at the franchisee level—every sale must either win HQ endorsement or go door-to-door. The royalty rate is 10%, and the initial franchise term is just 1 year, which is unusually short and creates recurring touchpoints where technology decisions can be revisited.

Geographically, the footprint concentrates in five states: Arizona (89 units), Texas (89), New Jersey (81), Illinois (81), and Pennsylvania (81). No parent company is on file, so Buildingstars of NY appears independently owned, with no enterprise IT mandates trickling down from a corporate parent. For software vendors, this means a clean slate: no legacy stack to displace and no centralized procurement gatekeeper beyond the HQ team.

Who controls software purchasing

The 2025 FDD lists five HQ executives in Item 1. President and CEO Michael Romanelli is the most likely ultimate decision-maker for any enterprise-wide software adoption. Territory Manager Bryan Lecca and Account Executive Natalia Velez may influence or manage vendor relationships at the operational level. Christopher J. Blase (President, Chief Executive Officer and Secretary) and Christopher M. Hogg (Vice President) round out the leadership group. No dedicated technology or procurement officer is named, so vendors should expect a direct pitch to the C-suite or senior operations staff.

Because the franchisee base is entirely single-unit operators, HQ cannot mandate adoption without franchisee buy-in unless the system imposes a required technology specification—which, as of 2025, it does not. The practical sales motion likely involves convincing HQ to recommend a solution, then supporting franchisees through a voluntary rollout.

Mandated and current tech stack

The 2025 FDD contains no extract for mandated or recommended technology systems. This absence is itself a key data point: Buildingstars of NY does not require franchisees to use any specific POS, CRM, scheduling, or back-office platform. For a home-services brand of this scale, that is uncommon and represents a significant opening for vendors in field service management, CRM, billing, and compliance software.

Without a mandated stack, the current technology landscape is whatever 746 individual operators have chosen on their own. Vendors should approach this as a greenfield, but be prepared to integrate with whatever fragmented tools are already in place at the unit level.

Procurement, renewals, and timing

Item 8 of the FDD provides no procurement signal—no designated supplier list, no approved vendor program, and no purchasing cooperative is disclosed. This suggests an open procurement environment where franchisees source their own tools unless HQ negotiates a system-wide preferred arrangement.

Renewal terms, detailed in Item 17, create natural software evaluation windows. Technician franchise agreements renew for 1 year at a time (up to three renewals). On-site manager agreements renew for 3-year terms (three renewals). Corporate program agreements renew for 5-year blocks (three renewals), and those franchisees must meet minimum revenue requirements to qualify. The short initial term of 1 year means every franchisee is constantly close to a renewal decision, giving vendors frequent opportunities to insert their solutions into the conversation.

How to read the Buildingstars of NY FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team and ownership structure), Item 8 (procurement obligations—notably silent here), Item 11 (franchisor assistance and any technology mandates—also silent), and Item 17 (renewal and termination terms that shape contract windows). Because no parent company exists, the document reflects the entire decision-making apparatus. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize where to aim your next pitch.

Questions vendors ask

Buildingstars of NY, answered from the filing

President and CEO Michael Romanelli leads the buying center, supported by Territory Manager Bryan Lecca and Account Executive Natalia Velez. No CIO or CTO is listed, so operational and financial buyers likely evaluate software directly.
The 2025 FDD does not capture any mandated or recommended POS, CRM, or operational software. Vendors should assume a wide-open tech landscape with no franchisor-imposed stack.
1,265 total units: 1,251 franchised and 14 company-owned. All 746 mapped operators are single-unit owners, with no multi-unit operators reported in the latest FDD.
Item 8 of the 2025 FDD provides no extract on procurement obligations. Without a designated or approved supplier list, purchasing authority likely rests with individual franchisees unless HQ negotiates preferred deals.
Initial terms are just 1 year, with three 1-year renewals for technicians, three 3-year renewals for on-site managers, and three 5-year renewals for corporate programs. Short cycles mean frequent re-evaluation opportunities.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed Item-by-Item disclosures.
Source

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Operator footprint

Who runs the locations

746 operators run 746 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit746

Top states by locations

AZ89
TX89
NJ81
IL81
PA81

Ownership

The portfolio behind Buildingstars of NY

parent_company of Buildingstars International, Inc..

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.