HQ-led decisions

Brush Masters Franchising

Home services

Software purchasing at Brush Masters Franchising is controlled at the headquarters level by CEO Joseph Ruggia and Executive Assistant Jackie Tran. The system currently operates 5 franchised units and mandates Housecall Pro as its operational platform. With a 10-year initial term and a 5% royalty, the addressable market for vendors is small but tightly defined.

Live signals

Total units
5
5 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$54K–$81K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
unaudited

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Housecall Pro
Mandatory
Field serviceItem 11

e cost of the computer system that you are required to purchase ranges from $1,000 to $2,000. Currently, the designated Business Management System that you must license and use is HouseCall Pro, and a

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

The vendor opportunity at Brush Masters

Brush Masters Franchising operates 5 franchised units in the home services segment, headquartered in New Jersey. The system does not disclose any company-owned locations. For software vendors, the immediate addressable market is those 5 franchised locations, all of which are required to use a specific operational platform. The franchisor has not reported year-over-year unit growth in the most recent FDD, so the pipeline for net-new location sales is unclear. The initial franchise term is 10 years, and the royalty rate is 5.0% of gross revenue. Average unit volume (AUV) is not disclosed in the 2025 FDD.

Who controls software purchasing

According to Item 1 of the 2025 FDD, the two named executives are Joseph Ruggia, Chief Executive Officer and Owner, and Jackie Tran, Executive Assistant. In a system of this size, software purchasing authority is concentrated at the top. Vendors should expect that any technology decision—whether a net-new tool or a replacement for an existing system—will be made or heavily influenced by Mr. Ruggia. There is no separate CIO, CTO, or procurement officer on file. The operator footprint shows no additional multi-unit operators mapped in our corpus, meaning all 5 franchisees likely report directly to the HQ team for compliance with technology mandates.

Mandated and current tech stack

Brush Masters mandates Housecall Pro across its franchised locations. Housecall Pro serves as the core operational platform, covering scheduling, dispatching, invoicing, and payment processing for home service businesses. No other mandated or recommended technology systems are named in the FDD. Vendors selling complementary software—such as marketing automation, bookkeeping, or HR tools—should note that any integration with Housecall Pro would be a practical requirement. The absence of additional mandated systems may signal an opportunity to introduce adjacent tools, but the decision will still run through HQ.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 extract, so the franchisor’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing framework—is not publicly known. Vendors should clarify this directly during initial conversations. On renewals, Item 17 specifies that franchisees must provide 180 days’ prior written notice, sign the then-current form of Franchise Agreement, execute a general release, pay a renewal fee, and have their owners personally guarantee the new agreement. The renewal term is 10 years. Because the system has only 5 units and no disclosed growth rate, contract windows are sparse and tied to each franchisee’s individual cycle. A vendor’s best entry point is likely at the time a franchisee renews, when the franchisor can mandate or recommend updated technology.

How to read the Brush Masters FDD

The 2025 Franchise Disclosure Document for Brush Masters Franchising is filed with state franchise regulators. The embedded PDF viewer below contains the full document. Key sections for software vendors include Item 1 (executives), Item 11 (mandated systems), Item 8 (procurement restrictions, if present), and Item 17 (renewal conditions). Because the system is small and privately held—no parent company is on file—the FDD is the single best source for understanding who buys software and under what constraints. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.

Questions vendors ask

Brush Masters Franchising, answered from the filing

CEO Joseph Ruggia and Executive Assistant Jackie Tran are the named executives in the 2025 FDD. As a small system, purchasing decisions likely route through them directly.
Brush Masters mandates Housecall Pro for its franchised locations, per the 2025 FDD. No other mandated systems are disclosed.
The 2025 FDD reports 5 total units, all of which are franchised. Company-owned unit counts are not disclosed.
The 2025 FDD does not include an Item 8 extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly known.
Renewal requires 180 days' written notice and a new 10-year agreement. With 5 units and no disclosed growth, windows are infrequent and tied to individual franchisee renewal cycles.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

Read the filing itself

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Operator footprint

Who runs the locations

8 operators run 8 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit8

Top states by locations

NJ2
TX2
FL1
NC1
MD1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.