From the filings
Software purchasing at Brightly flows through a centralized HQ that mandates the Brightly Business platform for its franchisees. With 6 total units (5 franchised, 1 company-owned) and 25% year-over-year unit growth, the addressable market is small but expanding. The 2024 FDD reveals a tightly controlled tech environment where vendors must align with the franchisor’s existing stack.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2024)
15% reference
Franchisor behaviours
23 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively utilize the Business Management System(s) designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented, or replaced by Franchisor from time to time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Operations Center.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall submit to Franchisor, in the form Franchisor reasonably prescribes, an unaudited monthly profit and loss statement and balance sheet for the Franchised Business within 60 days after the end of each month during the Term.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and/or our affiliates are approved suppliers of the source restricted goods and services identified below.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right to designate, from time to time, a single supplier and/or distributor for any services, products, equipment, supplies, or materials including, but not limited to, the System Equipment and Supplies and Service Vehicles and to require Franchisee to use such a designated supplier…
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During the fiscal year ending June 30, 2023, we did not earn any revenue from approved suppliers based on our franchisees’ purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that your purchase of goods and services from suppliers according to our specifications, including your purchase of goods or services from our designated exclusive suppliers, to represent approximately 10% of your total purchases and leases in establishing the Franchised Business and approximately 10% of…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
shall pay to Franchisor a Supplier Evaluation Fee per requested product, service, equipment, supply, supplier and/or distributor to be considered
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee agrees that in the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any time during business hours, and without prior notice to Franchisee, to inspect Franchisee’s Operations Center, Service Vehicles and System Equipment and Supplies.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Manuals.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Although you are responsible for selecting a site for your Operations Center you must obtain our approval of the location of your Operations Center.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not utilize any websites, web based media or digital media unless expressly approved by us in writing.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to engage in local marketing, and you are required to commit and spend an amount equal to the great of (i) 0.5% of your monthly Gross Sales; or (ii) $150 per month.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You may only use those products, supplies, equipment, and services that we authorize and designate in writing.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
Franchisee shall exclusively purchase the System Equipment and Supplies from the supplier and/or suppliers and vendor and/or vendors designated by Franchisor from time to time.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All fees payable to us shall be payable subject to our specification and instruction, including, our election to have all fees automatically drafted from your business bank account or automatically debited or charged to your business bank account.
People
Must employees wear uniforms specified by the franchisor?
YesItem 11
you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to the apparel and uniforms comprising System Equipment and Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase, license, and use the computer, point of sale, business management, and ordering systems that we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to all of the information and data that is electronically transmitted on your point of sale system and will have access to all data related to the financial performance of your Operations Center.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee shall exclusively utilize the Business Management System(s) designated by Franchisor, in Franchisor’s Reasonable Business Judgment, and as may be modified, supplemented, or replaced by Franchisor from time to time.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisee (or, if Franchisee is a Corporate Entity, Franchisee’s Cooperative President) and Manager, at Franchisee’s sole cost and expense, must attend and successfully complete all refresher training courses or system-wide training courses, additional training programs and seminars as Franchisor periodically may…
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
Brightly is a home-services franchise with a small but growing footprint: 6 total units as of the 2024 FDD, 5 of which are franchised and 1 company-owned. Year-over-year unit growth sits at 25%, signaling expansion that could gradually widen the addressable market for software vendors. The franchisor collects a 5.0% royalty and operates on a 5-year initial term. Average unit volume is not disclosed in the most recent FDD.
For a software seller, the immediate opportunity is narrow—just 5 franchised locations—but the centralized purchasing model means a single HQ relationship can unlock the entire system. The brand’s growth trajectory suggests that early vendor alignment could pay off as new units come online.
Brightly’s 2024 FDD does not list HQ executives by name, so the specific buyer persona (CIO, VP of Operations, etc.) is not publicly identifiable from this filing. However, the franchisor mandates Brightly Business as the operational platform, which strongly indicates that software purchasing decisions are made centrally at HQ rather than delegated to individual franchisees. Vendors should prepare to engage the franchisor’s leadership team directly, as franchisees are unlikely to have independent procurement authority for core systems.
The only named technology in the FDD is Brightly Business, which is mandated for franchisees. No other POS, CRM, or operational systems are disclosed. This suggests a lean, possibly proprietary stack where the franchisor controls the primary software environment. For vendors selling complementary tools—such as marketing automation, scheduling, or financial software—the absence of named incumbents could represent an opening, provided the solution integrates with or enhances the mandated platform.
The FDD does not include an Item 8 procurement extract, so Brightly’s formal purchasing model—whether designated supplier, approved supplier, or open—is not publicly disclosed. Renewal terms, however, are spelled out in Item 17: franchisees must give 180 days’ prior written notice, sign the then-current form of agreement, pay a renewal fee, and complete any required facility upgrades. This 6-month lead time before each 5-year term ends creates a natural window for software evaluation and vendor switching. With the brand’s recent growth, the next wave of renewals could be an entry point for new technology.
The 2024 Brightly FDD is filed with state franchise regulators and available for review in the embedded PDF viewer below. Key sections for software vendors include Item 11 (the franchisor’s obligations, where the Brightly Business mandate appears) and Item 17 (renewal conditions and timing). Because no Item 8 extract is present, vendors should inquire directly about procurement policies during discovery. For a ranked target list of franchise systems that match your software category, FranCloud can help you prioritize the right opportunities.
Questions vendors ask
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
We’ll email you the moment Brightly files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 5 |
|---|---|
| WI | 1 |
| PA | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.