Google Places
MandatoryJanuary of each year, you must furnish to us an accurate accounting of the expenditures on Local Advertising for the preceding calendar year. Your business will be listed in or on Google Places (or si
HQ-led decisions
Border Magic
Home servicesSoftware purchasing decisions at Border Magic are controlled at the headquarters level in Texas, led by CEO Frank J. “Butch” Mogavero and COO Les Sander. The franchise currently mandates QuickBooks by Intuit Inc. for its 26 franchised locations. With no company-owned units, the entire 26-unit system represents the addressable market for a vendor pitch.
Live signals
Total units
26
26 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
10%
national + local
Initial fee
$63K
per unit
Investment range
$145K–$169K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
No claims
unaudited
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Intuit
Mandatorys Microsoft office with Word and Excel. Currently, we require you to use the QuickBooks accounting system. Border Magic has obtained a multi-user franchising direct agreement with Intuit, manufacturer
QuickBooks
Mandatoryping software or cloud service, including the software or cloud service for a basic office suite such as Microsoft office with Word and Excel. Currently, we require you to use the QuickBooks accountin
Pinterest
der Magic” or any variation thereof without our prior written consent. We have the sole right to maintain Social Media sites and applications such as: Twitter, Facebook, LinkedIn, Pinterest and other
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
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The vendor opportunity at Border Magic
Border Magic operates a system of 26 franchised locations, with its headquarters in Texas. For a software vendor, the total addressable market is these 26 units, as no company-owned locations are disclosed in the 2026 FDD. The brand operates in the home services segment, and its franchisees pay a 7.0% royalty under a 10-year initial term agreement. Year-over-year unit growth is not disclosed in the most recent filing, and average unit volume (AUV) is not available.
Who controls software purchasing
Purchasing authority sits at the headquarters level. The FDD lists Frank J. “Butch” Mogavero as Chief Executive Officer and Les Sander as Chief Operations Officer. These executives are the most likely decision-makers for operational and financial software. Robin Mogavero, serving as Treasurer and Director of Human Resources, may also play a role in evaluating HR, payroll, or accounting platforms. No multi-unit operators are mapped in our corpus, reinforcing that technology decisions are centralized rather than made by individual franchisees.
Mandated and current tech stack
The only technology system explicitly mandated in the 2026 FDD is QuickBooks by Intuit Inc. This applies to the franchised network. No other point-of-sale, CRM, scheduling, or field-service management tools are named as required or recommended. For a vendor, this signals a greenfield opportunity around the core accounting mandate. Any software that integrates with or complements QuickBooks—such as estimating, invoicing, or customer communication tools—may find a receptive audience, provided it aligns with HQ’s operational priorities.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract detailing a designated or approved supplier program. This absence means the procurement model is not publicly defined in the filing, and vendors should be prepared to navigate an undefined process. Renewal terms offer a potential timing signal. The initial franchise term is 10 years, and renewal requires signing the then-current form of franchise agreement, which may contain materially different terms. Franchisees must also meet conditions including renovating to current image standards, completing background and drug screenings, and signing a general release. These renewal inflection points, when franchisees are already updating operations and physical locations, could create natural openings for technology evaluation and adoption.
How to read the Border Magic FDD
The 2026 Franchise Disclosure Document is the primary source for understanding the legal and operational framework of the brand. It details the executive team, the mandated QuickBooks system, the 7.0% royalty, and the 10-year term. The document was filed with state franchise regulators and is available in the viewer below. Reviewing Item 1 for executive backgrounds and Item 11 for any updates to the tech mandate is the most direct way to refine your pitch. For a ranked target list of franchise systems that match your software, talk to FranCloud.
Questions vendors ask
Border Magic, answered from the filing
The buying center includes CEO Frank J. “Butch” Mogavero and COO Les Sander. Robin Mogavero, as Treasurer and HR Director, may also influence financial or HR-related software decisions.
The 2026 FDD mandates QuickBooks by Intuit Inc. No other point-of-sale or operational technology systems are disclosed as mandated or recommended.
There are 26 total units, all of which are franchised. The number of company-owned locations is not disclosed in the most recent FDD.
The FDD does not contain an extract from Item 8 specifying a designated, approved, or open supplier model. The procurement structure is not disclosed in our corpus.
With a 10-year initial term and renewal conditions requiring a new agreement, windows may align with renewal cycles. The renewal requires signing the then-current franchise agreement, which may contain materially different terms.
The 2026 FDD was filed with state franchise regulators. You can view the full document in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Border Magic files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
39 operators run 39 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit39
Top states by locations
| IN | 4 |
|---|---|
| TX | 3 |
| FL | 3 |
| WI | 2 |
| IL | 2 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.