Marcello
Mandatoryventory, and perform other business financial reporting tasks. We recommend that you have two Mac computers and use QuickBooks software for your bookkeeping. We require you to use Marcello Loyalty sof
From the filings
+33.333% units YoYHQ-led decisions
Bobbles and Lace Franchise
Retail non foodSoftware purchasing at Bobbles and Lace Franchise is controlled at the headquarters level, with key decision-makers including CEO Lindsay Rose Rando and CFO David Lubets. The brand mandates Lightspeed POS, Lightspeed by Lightspeed Commerce Inc., Marcello Loyalty, and QuickBooks by Intuit Inc. across its 24-unit system (16 franchised, 8 company-owned), creating a concentrated but addressable market for complementary SaaS vendors.
For software vendors selling into US franchise brands.
Live signals
Total units
24
16 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
$672K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$25K
per unit
Investment range
$163K–$300K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooks
Mandatorys, track daily financial interactions with customers, monitor inventory, and perform other business financial reporting tasks. We recommend that you have two Mac computers and use QuickBooks software
Lightspeed
t is only a minimum requirement and we do not represent that it is the optimal amount of money for you to spend. Point-of-Sale and Computer Systems We currently require you to use Lightspeed POS as yo
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will use any customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems Bobbles and Lace specifies in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information that will be generated or stored in these computer systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee will provide any periodic financial reports Bobbles and Lace specifies in the Manual or otherwise in writing including: (i) A monthly profit and loss statement and balance sheet for Franchisee’s Business within 30 days after the end of each calendar month; (ii) An annual financial statement (including…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Bobbles and Lace may change any related requirement or the status of any vendor in Bobbles and Lace’s discretion at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not derive any such revenue in 2024.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
55Item 8
We estimate that the ongoing required purchases and leases of goods and services to operate your business will be 55% to 65% of your total purchases and leases.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You must request our prior written approval if you want to use an alternative supplier.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee will comply with payment card industry data security standards (PCI-DSS) at all times.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee will participate in any programs required by Bobbles and Lace for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, or managing customer complaints including, without limitation, a customer feedback system, customer survey programs, and mystery shopping programs at…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Bobbles and Lace may enter Franchisee’s Business premises during normal business hours to conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may change the Manual at our discretion, but the modifications will not substantially or materially alter your status and rights under your Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Bobbles and Lace will issue the Location Acceptance Letter when Bobbles and Lace approves a site for Franchisee’s Business to be the Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee will not conduct any marketing, advertising, or public relations activities including, without limitation, in-store marketing, websites, online advertising, social media marketing or presence, and sponsorships that have not been approved by Bobbles and Lace.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After your Business opens, you must spend at least 3% of Gross Sales each month on local advertising expenditures to market your Business.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 11
We require you to use Marcello Loyalty software to manage loyalty programs for your Business.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
Franchisee will immediately become a member of the Cooperative if a Cooperative for the geographic area encompassing the Location was established before or when Franchisee’s Business commences operations.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
We may require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating your Business from us or our designees, from suppliers we approve, or otherwise according to our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We may require you to purchase or lease all goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, real estate, or comparable items related to establishing or operating your Business from us or our designees, from suppliers we approve, or otherwise according to our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee will purchase or lease all equipment and enter into all business relationships necessary to accept payments as Bobbles and Lace requires.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You will execute all necessary documents and consents for payments to be made by electronic funds transfer to enable us to automatically withdraw money from your financial accounts.
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee will sell or otherwise issue gift cards, certificates, or other pre-paid systems, and participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs designated by Bobbles and Lace in the manner specified by Bobbles and Lace in the Manual or otherwise in…
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee will ensure its personnel comply with any dress attire, uniform, personal appearance, and hygiene standards set forth in the Manual.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We currently require you to use Lightspeed POS as your point-of-sale system.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information that will be generated or stored in these computer systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you need to send a new general manager to our initial training program, we will charge our-then current fee.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive will use reasonable efforts to attend all in-person meetings and remote meetings that Bobbles and Lace requires including, without limitation, any national or regional brand conventions.
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is a minimum grand opening advertising spend required?Item 11
The vendor opportunity at Bobbles and Lace
Bobbles and Lace operates 24 total units—16 franchised and 8 company-owned—with an average unit volume of $672,491.67. The brand grew unit count by 33.3% year-over-year, signaling an active expansion phase. For software vendors, the addressable market is small but concentrated: a single headquarters in Massachusetts controls technology decisions across the entire system. The royalty rate is 5.0%, and the initial franchise term is 10 years. These economics suggest franchisees operate with moderate margin pressure, making efficiency-driving software relevant if it can demonstrate ROI against a $672K AUV base.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The 2025 FDD lists Lindsay Rose Rando as Chief Executive Officer and Managing Member, and David Lubets as Chief Financial Officer—both are the most likely final approvers for technology spend. Samantha Freni, Operations Director, and Michaella Giorgio, Development Director, are positioned to influence operational and growth-related software decisions. Kelsey Ferguson, Director of Franchise Marketing, may weigh in on marketing technology. No parent company is on file; the brand appears independently owned, meaning decisions are not filtered through a larger corporate procurement hierarchy.
Mandated and current tech stack
The FDD mandates four specific systems. Lightspeed POS by Lightspeed Commerce Inc. is the required point-of-sale platform. Marcello Loyalty is mandated for customer loyalty functions. QuickBooks by Intuit Inc. is mandated for accounting. No other mandated or recommended technology is disclosed in the most recent FDD. Vendors selling adjacent solutions—inventory management, workforce scheduling, e-commerce, or advanced analytics—should note that any integration must work alongside Lightspeed and QuickBooks as the operational backbone.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract regarding procurement requirements, meaning the brand does not publicly disclose a designated supplier program or approved vendor list. This suggests an open procurement model, but vendors should verify directly during the sales process. Renewal terms in Item 17 provide a timing signal: franchisees must give notice between 90 and 180 days before the end of their 10-year term, sign the then-current franchise agreement, and renovate to then-current standards. These renewal events create natural windows when franchisees—and the franchisor—may re-evaluate technology. With 16 franchised units on staggered 10-year cycles, a small number of renewal-driven evaluations may occur each year.
How to read the Bobbles and Lace FDD
The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 lists the executives who control purchasing. Item 11 details the mandated technology stack. Item 8 (or its absence) reveals procurement constraints. Item 17 outlines renewal conditions and timing. Cross-reference these with the unit count and AUV data above to size the opportunity. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Bobbles and Lace Franchise, answered from the filing
CEO Lindsay Rose Rando and CFO David Lubets are the named executives. Operations Director Samantha Freni and Development Director Michaella Giorgio likely influence operational and growth-related software decisions.
The 2025 FDD mandates Lightspeed POS by Lightspeed Commerce Inc., Marcello Loyalty, and QuickBooks by Intuit Inc. No other mandated systems are disclosed.
24 total units: 16 franchised and 8 company-owned. Year-over-year unit growth is 33.3%, signaling active expansion.
The FDD does not disclose a designated supplier or approved supplier program in Item 8. Procurement signals are absent, suggesting an open or unspecified model.
Franchise agreements run 10 years. Renewal requires 90–180 days’ notice and compliance with then-current standards, creating natural re-evaluation windows tied to renewal cycles.
The FDD is filed with state franchise regulators in 2025. You can view it directly in the embedded PDF viewer below this section.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Bobbles and Lace Franchise files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 15 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit15
Top states by locations
| MA | 3 |
|---|---|
| ME | 1 |
| SC | 1 |
| UT | 1 |
| PA | 1 |
Related Retail non food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.