Bobbles and Lace Franchise

The vendor opportunity at Bobbles and Lace

Bobbles and Lace operates 24 total units—16 franchised and 8 company-owned—with an average unit volume of $672,491.67. The brand grew unit count by 33.3% year-over-year, signaling an active expansion phase. For software vendors, the addressable market is small but concentrated: a single headquarters in Massachusetts controls technology decisions across the entire system. The royalty rate is 5.0%, and the initial franchise term is 10 years. These economics suggest franchisees operate with moderate margin pressure, making efficiency-driving software relevant if it can demonstrate ROI against a $672K AUV base.

Who controls software purchasing

Software purchasing authority sits at the headquarters level. The 2025 FDD lists Lindsay Rose Rando as Chief Executive Officer and Managing Member, and David Lubets as Chief Financial Officer—both are the most likely final approvers for technology spend. Samantha Freni, Operations Director, and Michaella Giorgio, Development Director, are positioned to influence operational and growth-related software decisions. Kelsey Ferguson, Director of Franchise Marketing, may weigh in on marketing technology. No parent company is on file; the brand appears independently owned, meaning decisions are not filtered through a larger corporate procurement hierarchy.

Mandated and current tech stack

The FDD mandates four specific systems. Lightspeed POS by Lightspeed Commerce Inc. is the required point-of-sale platform. Marcello Loyalty is mandated for customer loyalty functions. QuickBooks by Intuit Inc. is mandated for accounting. No other mandated or recommended technology is disclosed in the most recent FDD. Vendors selling adjacent solutions—inventory management, workforce scheduling, e-commerce, or advanced analytics—should note that any integration must work alongside Lightspeed and QuickBooks as the operational backbone.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract regarding procurement requirements, meaning the brand does not publicly disclose a designated supplier program or approved vendor list. This suggests an open procurement model, but vendors should verify directly during the sales process. Renewal terms in Item 17 provide a timing signal: franchisees must give notice between 90 and 180 days before the end of their 10-year term, sign the then-current franchise agreement, and renovate to then-current standards. These renewal events create natural windows when franchisees—and the franchisor—may re-evaluate technology. With 16 franchised units on staggered 10-year cycles, a small number of renewal-driven evaluations may occur each year.

How to read the Bobbles and Lace FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 lists the executives who control purchasing. Item 11 details the mandated technology stack. Item 8 (or its absence) reveals procurement constraints. Item 17 outlines renewal conditions and timing. Cross-reference these with the unit count and AUV data above to size the opportunity. For a ranked target list of franchise systems matched to your software category, FranCloud can help.