Bobbles and Lace

The vendor opportunity at Bobbles and Lace

Bobbles and Lace is a small, non-food retail brand headquartered in Massachusetts. According to its 2022 Franchise Disclosure Document, the system consists of 7 units, all of which are company-owned. No franchised units were reported, and year-over-year unit growth data is not available. For a software vendor, the immediate addressable market is the corporate entity itself—there is no network of independent franchisees to sell into. The average unit volume sits at $572,218.59, and the royalty rate is 5.0% on gross sales. The initial franchise term is 10 years, though the FDD does not specify the renewal term length.

Who controls software purchasing

The 2022 FDD does not name any HQ executives in Item 1, so the specific decision-maker for software purchases is not publicly identified. In a system this small and fully company-owned, purchasing authority almost certainly rests with ownership or a senior operations manager at the Massachusetts headquarters. Vendors should approach the brand as a single-entity sale rather than a distributed franchise network. Without a disclosed CIO, VP of Technology, or similar role, initial outreach may need to go through general management channels.

Mandated and current tech stack

Bobbles and Lace mandates two specific technology systems: Vend POS and Marcello Loyalty. Vend provides the point-of-sale infrastructure across all locations, while Marcello handles the loyalty program. Additionally, the FDD discloses that QuickBooks by Intuit Inc. is in use, likely for accounting and financial management, though it is not explicitly listed as a mandated system. This stack suggests the brand values cloud-based, retail-optimized tools. Any vendor pitching a replacement or add-on will need to integrate with or displace these incumbent systems.

Procurement, renewals, and timing

Item 8 of the FDD, which typically covers procurement obligations, contains no extract in our corpus. This means the brand’s purchasing rules—whether it requires designated suppliers, maintains an approved vendor list, or allows open purchasing—are not publicly known. On the renewal side, Item 17 outlines conditions for franchisees to renew: advance notice, full contractual compliance, renovation to then-current standards, signing the then-current franchise agreement (including a personal guaranty), and a general release unless prohibited by law. The renewal term length is not specified. For software vendors, the 10-year initial term and these renewal conditions suggest that major tech decisions may align with renovation and re-agreement cycles, though the exact timing remains opaque.

How to read the Bobbles and Lace FDD

The 2022 Bobbles and Lace Franchise Disclosure Document is the primary source for all the data points discussed here. It was filed with state franchise regulators and contains the legal and operational disclosures required under the FTC Franchise Rule. The embedded PDF viewer below provides full access to the document, where you can review Item 11 for the mandated tech stack, Item 19 for financial performance representations (including the AUV cited above), and Item 17 for renewal terms. For vendors evaluating this brand, the FDD is the definitive starting point for understanding the technology landscape and contractual constraints. To see how Bobbles and Lace ranks alongside other franchise targets for your software, FranCloud can generate a prioritized list based on tech mandates, unit counts, and growth signals.