StripeStripe, Inc.
Mandatoryts (memberships, mark-ups, concierge) 1.0 Old Lyme, Connecticut HarborTech - Customer Management 1.0 Old Lyme, Connecticut HarborTech - Vendor Management 1.0 Old Lyme, Connecticut Stripe (provisioning
HQ-led decisions
Boatsitters.com
Home servicesSoftware purchasing at Boatsitters.com is controlled at the headquarters level. The franchisor mandates HaborTech and Stripe by Stripe, Inc., and the executive team includes a Director of Franchise Development and a Director of Marketing and Business Development. The current addressable market is small, with 4 mapped operator locations, all in Connecticut.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
15%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$42K–$63K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
unaudited
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Boatsitters.com
Boatsitters.com is a home-services franchise headquartered in Connecticut. The most recent FDD, filed in 2025, shows a compact footprint: 4 mapped operator locations, all in Connecticut, with no multi-unit operators on file. Every unit falls into the 1-unit band. For a software vendor, this is a small, concentrated target—one state, one decision-making hub, and a handful of locations. The addressable market is 4 units.
Average unit volume (AUV) is not disclosed in the FDD. The royalty rate is 15.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not reported. The franchisor appears independently owned, with no parent company on file.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The FDD lists four executives in Item 1: Mark Brett (Chief Executive Officer), Kyle Wallace (Chief Operating Officer), Robert Welsh IV (Director of Franchise Development), and McCarthy “Mac” Brodaski (Director of Marketing and Business Development). For a vendor pitch, the CEO and COO are the likely economic buyers, while the Director of Marketing and Business Development may own operational tooling decisions. The Director of Franchise Development could influence any system that touches franchisee onboarding or compliance.
Because the system is small and entirely franchised (no company-owned units are disclosed), HQ likely exerts tight control over technology choices. The mandated tech stack confirms this pattern.
Mandated and current tech stack
The 2025 FDD mandates two systems by name: HaborTech and Stripe by Stripe, Inc. HaborTech appears to be the core operational platform, while Stripe handles payments. No other technology vendors are disclosed in the filing. If your software overlaps with or integrates into either of these systems, your pitch must address coexistence or replacement. If you sell adjacent tools—scheduling, CRM, HR, or compliance—you will need to show how you fit alongside a HaborTech-plus-Stripe environment.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly known. This lack of disclosure means vendors should expect a closed, HQ-driven process and prepare for direct executive engagement.
Renewal terms are spelled out in Item 17. Franchisees must be in compliance, give 180 days’ prior written notice, sign the then-current Franchise Agreement, execute a general release, pay a renewal fee, and have their owners personally guarantee the new agreement. The renewal term is 10 years. With only 4 units and no disclosed growth, the most realistic software sales window is a renewal event or a headquarters-led system change. The 180-day notice requirement gives vendors a predictable lead time if they can identify when a unit’s term is expiring.
How to read the Boatsitters.com FDD
The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors: Item 1 (executives and ownership), Item 8 (procurement restrictions—though empty here), Item 11 (mandated systems and suppliers), and Item 17 (renewal and transfer triggers). Because the unit count is small and concentrated, the FDD is a quick read. Focus on the named executives and the two mandated tech vendors; everything else is secondary for a vendor qualification pass.
For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize where to pitch next.
Questions vendors ask
Boatsitters.com, answered from the filing
The buying center likely includes Mark Brett (CEO), Kyle Wallace (COO), and McCarthy “Mac” Brodaski (Director of Marketing and Business Development). Robert Welsh IV (Director of Franchise Development) may also influence vendor selection.
The 2025 FDD mandates HaborTech and Stripe by Stripe, Inc. No other named systems are disclosed in the filing.
The FDD maps 4 operator locations, all in Connecticut. No multi-unit operators are on file, and the unit-band split shows all 4 in the 1-unit category.
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated-supplier or approved-supplier status is unknown.
Renewal terms are 10 years, requiring 180 days’ written notice. With no disclosed unit growth, renewal-driven windows are the primary trigger, but the small unit count limits near-term volume.
The 2025 FDD was filed with state franchise regulators. You can read it directly in the embedded PDF viewer below.
Source
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FDD alert
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Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit4
Top states by locations
| CT | 4 |
|---|
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.