Facebook
ry system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook®, or YouTub
From the filings
HQ-led decisions
BLANK MASON
Home servicesSoftware purchasing at Blank Mason is controlled by Manager Sara Jennetten at the single company-owned location in Michigan. The brand mandates a specific social media tech stack—Facebook, Instagram, LinkedIn, Twitter, and YouTube—but discloses no other operational or POS systems in its 2025 FDD. With only one unit and no franchised locations on file, the addressable market is extremely limited.
For software vendors selling into US franchise brands.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$355K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$28K
per unit
Investment range
$231K–$596K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
3 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Instagram
ronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook
LinkedIn
common carrier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®,
Twitter
rier electronic delivery system. If we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®
YouTube
we approve the use of any such websites, other online presences or electronic mediums, including social networking websites (such as LinkedIn®, Twitter®, Instagram®, Facebook®, or YouTube®) in the ope
Franchisor behaviours
What the franchisor requires
29 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Use the bookkeeping, accounting, and record keeping system, software, services, and vendors, prescribed by the Company and submit to the Company such periodic reports, forms, and records as specified, and in the manner and at the time specified, in the Operations Manual.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to the information and data you maintain; and there are no contractual limitations on our right to access the information and data.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
by the fifteenth day after each calendar month, a profit and loss statement for the preceding calendar month and a year-to-date profit and loss statement and balance sheet; and (iv) within seventy-five days after the end of each calendar year, a calendar year end balance sheet and an annual profit and loss statement…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Other than our Affiliate, Blank Mason LLC, there is no supplier in which an officer of ours currently owns an interest.
Is there a franchisee advisory council, association or committee?
YesFranchise agreement
Franchisee shall participate actively in a Regional Advisory Franchisee Council (“Council”) and participate in all Council programs, for Franchisee’s particular Council, approved by Company.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
We did not derive any revenue or other material consideration from your required purchases or leases in 2024.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
Franchisee acknowledges that Company reserves the right, without accountability to Franchisee, to receive and retain commissions, rebates, allowances and other similar amounts received by Company from any supplier who has been approved by Company from time to time in connection with the supply of goods, fixtures…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
We estimate that your required purchases and leases in compliance with the above specifications of goods, services, supplies, fixtures, equipment, inventory, computer hardware and software, technology, real estate and comparable items will represent 70% of your overall purchases and leases in establishing and in…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Applies only if you want us to Evaluation of Suppliers $5,000 per request, plus evaluate
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
To have an alternate supplier or good or services approved, you must first notify us in writing, submit sufficient specifications, samples and information, along with our then current fee
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee acknowledges that as between the Company and Franchisee, the Company has the sole rights to and interest in all e-mail and internet addresses, websites, domain names, social media sites and search engine identifiers, and all telephone and facsimile numbers and directory listings associated with the Marks
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee agrees to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC (see www.pcisecuritystandards.org), or any successor organization or standards that Company may reasonably specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
The Company shall have the right to review the operation and administration of the Franchised Business by quality control testing, periodic field reviews and such other tests, reviews and inspections and other reasonable actions deemed desirable by the Company.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 17
The Operations Manual can be revised and modified by us.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval of the site location and the lease.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as provided above, or as approved by us in writing, you may not develop, maintain or authorize any website, domain name, URL address, email address, other online presence or other electronic medium that mentions your Franchised Business, links to any Franchise System Website or displays any of the Marks, or…
Is a minimum grand opening advertising spend required?
YesItem 11
Within sixty days of opening of your Franchised Business, you must spend a minimum of $1,500 on local advertising, marketing and promotion of the opening of the Franchised Business in accordance with an opening marketing plan approved by us.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend monthly at least one thousand dollars ($1,000) for BLANK MASON FRANCHISE DISCLOSURE DOCUMENT 21 4.30.25 \BM DD25 local advertising and promotion of the Franchised Business and the Marks;
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must purchase or lease or use only those accounting firms and software, architecture services and providers, real estate services and providers, construction and general contractor services and providers, financial analysis and management product(s) or service(s), online ordering and/or shipping/delivery…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
Provided that a majority of the Blank Mason locations in your ad-coverage area agree to participate in the program, you must participate in and contribute your share to additional advertising and promotional programs in your ad-coverage area.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase or lease or use only those accounting firms and software, architecture services and providers, real estate services and providers, construction and general contractor services and providers, financial analysis and management product(s) or service(s), online ordering and/or shipping/delivery…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may contract only with suppliers whom we have approved.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees not to use any Credit Card Vendor for which Company has not given Franchisee Company’s prior written approval or as to which Company has revoked Company’s earlier approval.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Company may use the electronic funds transfer system (e.g. EFT or ACH) for any amounts due and Franchisee agrees to comply with Company’s payment instructions, and to sign any and all documents and forms necessary to effectuate the automatic bank drafts and payments.
Must the franchisee participate in a gift card program?
YesItem 8
You must purchase or lease or use only those accounting firms and software, architecture services and providers, real estate services and providers, construction and general contractor services and providers, financial analysis and management product(s) or service(s), online ordering and/or shipping/delivery…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require that you use the Square point of sale system with includes management tools integrating point of sale and accounting functions
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent access to the information and data you maintain; and there are no contractual limitations on our right to access the information and data.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
The Company may require the Franchisee to utilize a computer system, including a customer order processing and inventory control system and/or cash register and credit/debit card system, customer relations management (CRM) system, the Software Program, and/or software, payment and invoicing, POS, merchant processor…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
The fee for additional training programs or meetings is provided in Item 6 plus you pay all your travel, lodging, meals, and other expenses or our representative’s travel, lodging, meals, and related expenses incurred during the training if we send a representative to train a manager or Operating Principal at your…
The filing answers no to 1 question
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Blank Mason
Blank Mason presents a micro-opportunity for software vendors. The home services brand, headquartered in Illinois, operates exactly one company-owned location in Michigan. The most recent Franchise Disclosure Document (2025) reports no franchised units, meaning the total addressable market is a single unit. That unit generates an Average Unit Volume (AUV) of $354,743 and pays a 7.0% royalty. For a vendor, this is not a volume play—it is a relationship play with a single decision-maker.
The brand’s unit growth is not applicable given the absence of franchised locations, and no multi-unit operators are on file. The operator footprint consists of one mapped operator at the sole located unit. If you sell software into home services, Blank Mason is a low-volume, high-touch target where a single deal would represent 100% market penetration.
Who controls software purchasing
According to Item 1 of the 2025 FDD, Manager Sara Jennetten is the only executive on file. In a single-unit operation with no parent company, she is the de facto buyer for any software or technology. There is no CIO, CTO, or procurement department—just one person running the operation. Vendors should prepare for a direct, founder-level sales conversation rather than a layered enterprise procurement process.
Mandated and current tech stack
The 2025 FDD mandates a specific set of social media platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube. No other technology—no point-of-sale system, no scheduling tool, no CRM, no accounting software—is disclosed as required or recommended. This narrow mandate suggests the brand is either tech-light or that its operational stack is chosen freely by the operator. For a vendor, the absence of a mandated POS or field-service management tool could signal an opening, but you will need to discover the current stack directly in conversation with Ms. Jennetten.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, leaving the procurement model entirely undisclosed. There is no information on designated suppliers, approved vendor lists, or purchasing cooperatives. This lack of structure means a vendor’s path to a sale is undefined—you are not competing against an incumbent mandated vendor, but you also have no formal process to plug into.
Item 17 outlines renewal conditions: a franchisee in substantial compliance can renew for three additional 5-year terms by providing written notice, signing a new agreement and release, paying a renewal fee, and refurbishing the premises to current standards. Critically, the franchisor may require a new franchise agreement with materially different terms, including fees and territorial rights. For a software vendor, this means any contract tied to the franchise agreement could face renegotiation at each 5-year interval. Since the single unit’s initial term start date is not disclosed, you must ask directly when the current term ends to time your pitch.
How to read the Blank Mason FDD
The 2025 Franchise Disclosure Document is the definitive source for Blank Mason’s legal and operational structure. It confirms the single-unit footprint, the 7.0% royalty, the 5-year term, and the mandated social media platforms. Use the embedded viewer below to search for Item 11 (obligations), Item 8 (procurement), and Item 17 (renewal) to validate any claims before building a pitch. For a ranked target list that puts this unit in context with other home services franchises, FranCloud can help.
Questions vendors ask
BLANK MASON, answered from the filing
Manager Sara Jennetten is the only executive on file in the 2025 FDD, making her the likely sole decision-maker for any software purchase at the single company-owned unit.
The 2025 FDD mandates Facebook, Instagram, LinkedIn, Twitter, and YouTube. No point-of-sale, scheduling, or operational software is disclosed as required or recommended.
Blank Mason operates exactly 1 company-owned location in Michigan. No franchised units are reported in the 2025 FDD, making this a single-unit operation.
The procurement model is not disclosed in the 2025 FDD. Item 8 contains no extract regarding designated or approved suppliers, so the purchasing process remains unknown.
With a 5-year initial term and renewal options for three additional 5-year terms, any contract window is tied to the single unit's cycle. The specific start date is not disclosed.
The 2025 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below for detailed legal and operational disclosures.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment BLANK MASON files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| MI | 1 |
|---|
Related Home services brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.