Batteries Plus

The vendor opportunity at Batteries Plus

Batteries Plus operates 734 locations across the United States, with 601 franchised units and 133 company-owned stores. The network contracted slightly year-over-year, with unit growth at -0.497%, but the total footprint remains substantial for a retail non-food franchise. For a software vendor, the addressable market is the 601 franchised locations, though the 133 corporate stores may also fall under HQ technology mandates. The franchisor collects a 5.0% royalty and signs franchisees to 10-year initial terms, creating long, stable deployment cycles for any technology that gets adopted at the system level.

Average unit volume is not disclosed in the most recent FDD, so vendors will need to model revenue opportunity based on the unit count and the retail non-food segment. The absence of a parent company suggests Batteries Plus is independently owned, which typically means faster decision-making at HQ compared to franchise systems held by private equity platforms.

Who controls software purchasing

The 2026 FDD lists five senior executives in Item 1. The most relevant for a software sales conversation is Kranthi Kumar Reddy Malreddy, Chief Technology Officer. As CTO, Malreddy is the likely owner of the technology stack, vendor evaluation, and system-wide software mandates. CEO Scott K. Williams and President Jon Sica are also named and may weigh in on enterprise-level procurement decisions, particularly those with significant operational or financial impact. Chief Retail Officer Byrne Doyle could influence store-level technology choices, while CFO Peter Evans likely controls budget approval for any software contract above a certain threshold.

This is a classic HQ-driven buying center. Franchisees in a system this size rarely have autonomy to select their own POS, CRM, or operational software when the franchisor mandates specific systems. The FDD confirms that pattern: multiple technology platforms are mandated for all franchisees, which means a single sale to HQ can unlock deployment across the entire network.

Mandated and current tech stack

The FDD explicitly mandates three technology components. First, the Batteries Plus Intranet site — a proprietary web portal that serves as the central hub for franchisee communications, operations, and likely training. Second, a Retail Management System, though the specific vendor is not named in the FDD extract. Third, Salesforce by Salesforce, Inc., which is mandated across the system. The presence of Salesforce as a named, mandated vendor is a strong signal: this franchisor is willing to invest in enterprise-grade SaaS and enforce adoption across its franchise base.

For vendors selling adjacent or complementary software — marketing automation, inventory management, e-commerce platforms, business intelligence — the Salesforce mandate creates both an integration opportunity and a competitive moat. Any tool that sits alongside or on top of Salesforce has a natural entry point. Tools that compete with Salesforce core functionality face a high barrier.

Procurement, renewals, and timing

Item 8 procurement language is not available in the provided FDD extract, so the designated-supplier versus approved-supplier framework remains unknown. Vendors should investigate whether Batteries Plus operates a formal vendor approval process or whether the CTO has discretion to bring on new technology partners.

The renewal cycle offers a clear timing signal. Franchise agreements run for an initial 10-year term, with one additional 10-year renewal available to franchisees in good standing. Renewal conditions include completing new or refresher training, meeting current managerial and financial standards, signing a new agreement that may contain materially different terms, remodeling the store, and paying a renewal fee plus an Omni-Channel access renewal fee. The remodel requirement and the potential for materially different agreement terms suggest that renewal periods are natural inflection points where new technology mandates could be introduced. If a franchisee must remodel and retrain anyway, adding a new software requirement becomes operationally easier for the franchisor to enforce.

How to read the Batteries Plus FDD

The 2026 Batteries Plus FDD is the primary source for all the data on this page. It is filed with state franchise regulators and contains detailed disclosures on the franchisor's history, executive team, litigation, unit counts, financial performance representations (if any), and the full franchise agreement. For software vendors, the most valuable sections are Item 1 (executives), Item 8 (procurement restrictions), Item 11 (mandated technology and supplier relationships), and Item 17 (renewal and termination terms). The embedded PDF viewer below provides the full document. For a ranked target list of franchise systems matched to your software category, FranCloud can help.