Avalon

The vendor opportunity at Avalon

Avalon is an automotive services franchise with 155 locations, all of which are franchised. The brand is headquartered in New York and operates with a 20-year initial term. For software vendors, the addressable market is those 155 franchisee-operated sites, though purchasing decisions appear centralized at HQ. No company-owned units exist, so every location falls under the franchise agreement’s technology requirements.

Average unit volume and royalty rates are not disclosed in the most recent FDD. Year-over-year unit growth is also not reported. Despite these gaps, the mandated ETG dispatch system signals a franchise that standardizes at least one core operational tool, which can inform your integration or displacement pitch.

Who controls software purchasing

The FDD lists three executives in Item 1: John Lawrence Acierno (President and Director), John Louis Acierno III (Vice President and Director), and Jeffrey Acierno (Vice President, Secretary and Director). No separate CIO, CTO, or procurement officer is named. This suggests that software buying authority rests with this small leadership group. Vendors should prepare to engage the President’s office directly, as the Acierno family appears to hold all key officer and director roles.

Mandated and current tech stack

Avalon mandates the ETG dispatch system across its franchise network. This is the only technology system explicitly required in the FDD. No other POS, CRM, or back-office platforms are listed as mandated or recommended. For vendors selling complementary or replacement tools, ETG is the integration point you need to address. If your software overlaps with dispatch functionality, expect to justify why a franchisee or HQ should deviate from the mandated standard.

Procurement, renewals, and timing

Item 8 of the FDD does not contain a procurement extract, so Avalon’s supplier model—whether designated, approved, or open—remains undisclosed. This lack of transparency means vendors should clarify procurement rules early in conversations with HQ.

Renewal terms offer a potential entry point. The initial 20-year agreement can be extended annually by mutual written consent. Because extensions are year-to-year rather than on a fixed multi-year cycle, there is no predictable mass renewal window. However, this also means the franchise can adopt new technology requirements during any annual extension negotiation, creating ongoing opportunities for vendors who stay engaged with leadership.

How to read the Avalon FDD

The 2025 Franchise Disclosure Document is the authoritative source for Avalon’s unit counts, executive roster, and mandated technology. It is filed with state franchise regulators and available in the embedded viewer below. Review Item 1 for officer details, Item 11 for the ETG mandate, and Item 17 for renewal mechanics. Note that financial performance representations (Item 19) and procurement rules (Item 8) are absent from the extract in our corpus, so direct inquiry with HQ may be necessary to fill those gaps.

For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize opportunities like Avalon based on tech mandates, decision-maker concentration, and unit counts.