From the filings
Software purchasing at Anago of Hampton Roads is controlled at the franchisor level, with President Dru Dulaney and CEO Adam D. Povlitz among the key executives shaping technology decisions. The system mandates the proprietary Anago System across all 1,791 franchised locations, creating a single-vendor integration point for any software vendor targeting this network. With no company-owned units and a 10% royalty on a 5-year initial term, the addressable market is entirely franchisee-facing but subject to strong central procurement influence.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
12%of gross sales (FY2025)
15% reference
Franchisor behaviours
21 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
In addition, we will have independent, direct, and real-time access to all data generated by or stored in the NBDS System and any related or successor systems, whether such data is stored locally, on your hardware, or on remote, cloud-based, or third-party servers.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will submit to Us by the 20th day of each month during the Term, in the form We require, accurate Records reflecting the information We require.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We have the right to supplement, improve and otherwise change the System at any time and for any reason, and you must comply with all such requirements, including offering and selling new or different products or services specified by us and discontinuing the offer and sale of products and services we no longer…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently, we receive a 5% to 20% rebate from franchisee purchase of branded items such as apparel and stationery.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
3Item 8
We estimate that the required purchases or leases described in the above paragraphs are approximately 3% - 5% of the cost to establish Your Business and approximately 3% - 5% of Your total annual operating expenses.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You will pay a charge not to exceed the reasonable cost of the inspection and the actual cost of the testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If You propose to purchase or lease any equipment, supplies, advertising materials, or other products or services, for use within the Anago System, from an unapproved supplier, You must submit to Us a written request for approval, or request the supplier to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
Cease use of the Subfranchise Rights Business’ telephone numbers, websites, social media accounts, etc. and transfer such telephone numbers, websites, and social media accounts to us or such other party as we may designate;
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You will present to Clients all Performance Evaluation forms We require and will participate and/or request Our Clients to participate in all marketing surveys performed by or for Us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Therefore You will permit Us and/or Our representatives to enter Your Premises or buildings where You are providing services at any time for purposes of conducting inspections.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may change the contents of the Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We must approve Your office if not located at Your home residence before You can sign a lease agreement for the location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use electronic media to advertise Your Unit, including the Internet, social media, and a worldwide web page, without first obtaining Our prior written approval of all.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
To comply with the Client Marketing Spend, you will be required to spend at least $50,000 per calendar year on marketing Anago services to the existing and potential clients in the Area
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
For any product or service for which we have approved or designated a vendor, you must purchase and require your Unit Franchisees to purchase all such goods and services only from the approved or designated vendor for that product or service, under terms, in the manner, and from the source we designate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require You to purchase or lease the Major Equipment, minor equipment and supplies for the establishment of Your Business from Us, AFI or an approved supplier.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
We currently require you to use certain hardware and software systems designated by us, pursuant to that certain NBDS License Agreement
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
In addition, we will have independent, direct, and real-time access to all data generated by or stored in the NBDS System and any related or successor systems, whether such data is stored locally, on your hardware, or on remote, cloud-based, or third-party servers.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
We currently require you to use certain hardware and software systems designated by us, pursuant to that certain NBDS License Agreement
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may, but are not obligated to, provide additional training to you at our principal training facility, which may be required, at our sole option.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You will be required to attend, at your own expense, at least one time per year Anago’s Annual Seminar.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.
Anago of Hampton Roads operates 1,791 franchised units in the home services segment, with no company-owned locations reported in the 2025 FDD. The system saw a year-over-year unit decline of 2.131%, but the sheer scale—nearly 1,800 locations—still represents a substantial addressable market for software vendors. Franchisees pay a 10% royalty and sign a 5-year initial term, with renewals governed by a structured process that creates predictable sales windows.
The entire network runs on the mandated Anago System, a proprietary platform that appears to centralize core operational functions. For a software vendor, this means any third-party tool must either integrate with or replace components of that system, and the buying decision almost certainly sits at the franchisor level. There is no Item 8 procurement extract in the 2025 FDD, so the formal supplier designation process remains opaque, but the existence of a single mandated system signals tight HQ control over technology.
The 2025 FDD Item 1 names five executives: Dru Dulaney (President), Jeremy Dulaney (Brand Standards Manager), Adam D. Povlitz (CEO & President), Peter J Sheldon, Sr. (Chief Strategy Officer), and Jay Benge (Chief Operating Officer). This group forms the buying center for any enterprise software pitch. The Brand Standards Manager role is particularly relevant—Jeremy Dulaney likely owns the operational and compliance technology stack that franchisees must use. The COO and Chief Strategy Officer are the escalation points for strategic partnerships or platform-level deals.
Because there are no multi-unit operators mapped in our corpus and no company-owned units, the franchisor is the sole technology gatekeeper. A vendor’s path to adoption runs through this HQ team, not through individual franchisees.
The only technology explicitly mandated in the 2025 FDD is the Anago System. No third-party POS, CRM, scheduling, or field-service management vendors are disclosed. This proprietary system likely covers the operational backbone—scheduling, billing, brand compliance, and possibly customer management. For a software vendor, the opportunity lies in either offering a complementary tool that integrates with the Anago System or proposing a superior replacement for a specific module, provided you can demonstrate value to the HQ decision-makers.
The absence of named third-party vendors in the FDD does not mean none are in use; it means none are mandated at the franchise-wide level. Individual franchisees may use their own tools, but any software that requires system-wide adoption will need HQ approval.
Item 17 of the 2025 FDD outlines a renewal process that doubles as a software sales window. Franchisees must give written notice of their intent to renew between 9 and 12 months before the 5-year term ends. They must then sign a Successor Anago Franchise Agreement within 30 days of expiration, which may contain materially different terms. This 9–12 month pre-renewal period is when franchisees are most attentive to operational changes, including new software requirements that HQ might attach to the successor agreement.
For a vendor, the playbook is clear: engage HQ well before the renewal cycle begins, position your software as a value-add that can be bundled into the successor agreement terms, and demonstrate how it improves the unit economics that matter under a 10% royalty structure. The 2.131% unit decline also suggests a franchisor that may be receptive to tools that improve franchisee profitability and retention.
The full 2025 FDD is embedded below. Focus on Item 1 for the executive roster and any updates to the buying center, Item 11 for the franchisor’s obligations around the Anago System and any additional technology requirements, and Item 17 for the precise renewal mechanics that govern your sales timing. Since Item 8 is not extracted in our corpus, you will want to review the original document for any supplier designation policies that may affect your procurement status. The FDD is filed with state franchise regulators and is the authoritative source for all technology mandates and contractual obligations across the 1,791-unit system.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, renewal cycles, and decision-maker access.
Questions vendors ask
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FDD alert
We’ll email you the moment Anago of Hampton Roads files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Anago of Hampton Roads’s FDD on file does not disclose a franchisee directory.
Ownership
single_brand_holdco of Anago Cleaning Systems.
Sibling brands
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.