From the filings

+4.592% franchised outlets YoYHQ-led decisions

America's Swimming Pool Company

Home services

America's Swimming Pool Company (ASP), part of Apax Partners' home-services portfolio, runs 410 franchised units, all franchised, none company-owned. Software purchasing runs through HQ: the required business software is currently designated as Pool Brain, payment processing runs through Woodforest Bank or ABP, and call tracking is designated to Call Cap. Franchised outlets grew 4.592% year over year.

For software vendors selling into US franchise brands.

FDD key facts2026

FDD year	2026
Franchise term	10 years
AUV (Item 19)	$911K
Royalty	5%–7% component; full terms unconfirmed
Ad fund	1%
Addressable units	410
Decision level	HQ
Tech landscape	—
Investment range	$89K–$213K
Procurement	Approved supplier
Tech fee	$250/mo
Company-owned units	0

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Read the full FDD

Live signals

Total units

410

410 franchised

Franchised outlet growth

+4.592%

Item 20, last two year-ends

AUV

$911K

Item 19, 2025

Royalty

5%–7% component; full terms unconfirmed

percentage component

Ad fund

percentage component

Initial fee

$40K

per unit

Investment range

$89K–$213K

all-in, Item 7

Procurement

Approved supplier

from the filing

Non-compete

2 years

from the filing

Item 19

Claims

from the filing

Ordinary royalty terms

7% component; full terms unconfirmed

Complete royalty terms are not confirmed for the selected filing.

Recorded percentage components

These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.

1recorded components (FY2026)

15% reference

Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

QuickBooksIntuit

AccountingItem 11

43 ASP – 2026 FDD April 2026 • You must have access to the internet, communication networks and telephone system with adequate speeds to connect to our systems and conduct daily business activities. We estimate this cost to be in the range of $300 to $1,500 per year depending on your providers and the number of services you choose to purchase. • We require that you to purchase third party software or license software as a service (SaaS) (this could be email, QuickBooks or other software) from us or our approved vendor list to support business activities and information / data integration to our systems. You must pay our designated vendor the then-current fee. The current Technology Fees are described in

ScorpionScorpion

MarketingItem 2

Mr. Wilson has been Chief Development Officer of AB Inc. since January 2025 and was Senior Vice President of Franchise Development of AB Inc. from January 2023 to January 2025. From January 2015 to December 2022, he was Senior Vice President, Franchise for Scorpion Marketing in Concord Township, Ohio. Interim Chief Marketing Officer: Julie Bernard Ms. Bernard has been Interim Chief Marketing Officer of AB Inc. since March 2026. Since March 2020, she has been the Principal Consultant of Towd Point Advisors LLC, a consulting services business in Southampton, New York. From October 2023 to February 2026, she was Chief Marketing Officer of One Look, a Retail AI platform business in Mountain View, California. From January 2012 to December 2021, she was Chief Marketing Officer of Tradeswell Inc., an eCommerce analytics platform in San Francisco, California.

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 14

We reserve the right to require that you provide us with remote access to your computer systems and all data related to the Franchised Business stored therein, in a manner that meets our System Standards and specifications.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We and our affiliates may earn a profit on products and services we sell to you directly, and we and our affiliates may receive rebates, administrative fees, commissions, licensing fees, or other benefits from unaffiliated vendors and distributors with respect to their sales of products or services to you or other…

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We created and sponsor the ASP Franchise Advisory Council (“FAC”), which is composed of three (3) franchisees appointed to the FAC by us.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 14

We claim proprietary rights in all Confidential Information, as defined in the Franchise Agreement; the financial, local marketing, operating and scheduling software systems (which we reserve the right to change from time to time) identified in the Operations Manual; the standards, methods, procedures and…

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

5302754

Item 8

For the fiscal year ended December 31, 2025, we had revenue of $5,302,754 from purchases by ASP - AMERICA’S SWIMMING POOL COMPANY franchisees, which was 43% of our total revenue for the fiscal year.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

As of the date of this disclosure document, we receive rebates, licensing fees, administrative fees, commissions or other compensation from some vendors ranging from 0.25% to 10%.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

Item 8

We estimate that the current proportion of your required purchases and leases from approved suppliers to all purchases and leases in operating the Franchised Business is approximately 36%, but this amount is subject to change.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may require you to pay a fee to cover our costs of reviewing a proposed vendor, which you must pay whether or not we approve the vendor.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If we require you to use an approved vendor for a particular item, but you wish to purchase the item from a source that we have not approved, you may submit a written request for approval of the vendor, unless it is an item for which we have designated a specific vendor.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Franchisee hereby irrevocably assigns to Franchisor all telephone listings and numbers at any time used by Franchisee in any printed or internet telephone directory in connection with the operation of the Franchised Business, whether now-existing or adopted by Franchisee in the future

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 9

Inspections and audits

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 1

We have the right to change the Operations Manual and the System Standards at any time.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You select your business site within your Territory, subject to our approval.

Marketing

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

As described in Item 6, you must spend the greater of 3% of Gross Revenue or $30,000 per calendar year for local advertising and promotion of the Franchised Business (“Local Marketing”).

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 16

You are also required to participate in any customer loyalty programs we prescribe.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We require you to purchase all swimming pool products, chemicals, equipment, and materials from our designated approved suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

We require you to purchase all swimming pool products, chemicals, equipment, and materials from our designated approved suppliers.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

As of the date of this disclosure document, you are required to process some or all payments by your customers through ABP, or through our designated service provider, currently Woodforest Bank and use processes we designate, including automatic payment, credit and debit card payment, electronic funds transfer and…

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We currently require payment by Automated Clearing House (ACH) or electronic funds transfer and you must designate an account at a commercial bank of your choice at the time of signing your Franchise Agreement and furnish the bank with authorizations at the time of signing your

People

Must employees wear uniforms specified by the franchisor?

Yes

Item 8

All products that carry the Marks must be purchased only from us or suppliers approved or designated by us.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

We have the right to specify the point-of-sale (POS) system, customer relationship management (CRM) system, back-office system, software applications, audio/visual equipment, security systems, electronic payment devices, and other hardware, software, and network connectivity for the Franchised Business.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 11

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

(b) for re- training persons who are repeating a training program, or their substitutes; and (c) for training programs that we make optional for franchisees.

The filing answers no to 3 questions

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
Is a minimum grand opening advertising spend required?Item 11
Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at America's Swimming Pool Company

ASP runs 410 franchised units, all franchised and none company-owned, including 76 in Florida, 47 in Georgia and 41 in Arizona. Franchised outlets grew 4.592% year over year. ASP sits inside Apax Partners' home-services portfolio alongside Mister Sparky, The Junkluggers, Benjamin Franklin Franchising, Woofie's Pet Ventures, Color World Painting and One Hour Heating and Air Conditioning — a multi-brand platform with shared vendor leverage.

Who controls software purchasing

ASP designates its required software directly rather than leaving the choice to franchisees. The FDD requires franchisees to license from ASP's designated supplier the computer programs selected for operating the business, currently Pool Brain, and to pay a separate license fee for it. Franchisees are also required to purchase third-party software or SaaS — the filing gives email or QuickBooks as examples — from ASP or its approved vendor list to support data integration with ASP's own systems.

Tech named in the FDD, and what is actually required

Pool Brain is the currently designated required software vendor. Payment processing must run through ASP's designated provider, currently Woodforest Bank, or through affiliate ABP, using ASP-designated payment methods. Call Cap is currently the approved supplier for the call-tracking system, and telephone numbers must be owned and controlled by ASP or an approved supplier.

Procurement, renewals, and timing

Item 8 restricts several categories to ASP or its affiliates directly: Outfitting Packages (Business, Operations and Truck), direct-mail design and production, vehicle wrapping, and Technology Support Services. Swimming pool products, chemicals and equipment must come from designated suppliers, currently Pool Corp, Heritage, Home Depot and Loop Loc. The initial term is 10 years; renewal requires good standing, a general release, and updating computer systems and vehicles — a recurring checkpoint on the required tech stack.

How to read the America's Swimming Pool Company FDD

The embedded PDF viewer below holds ASP's 2026 Franchise Disclosure Document. For a ranked list of targets like this one, talk to FranCloud.

Ordinary royalty terms

Complete royalty terms are not confirmed.

Questions vendors ask

America's Swimming Pool Company, answered from the filing

ASP designates its required software and service vendors directly — Pool Brain for the required business software, Call Cap for call tracking. Authority Brands CEO Jason ("Jay") Caiafa, ASP CEO Stewart C. Vernon and Chief Growth and Transformation Officer Ryan Bowes lead the organization, which sits inside Apax Partners' home-services portfolio.

ASP requires franchisees to license computer programs from its designated supplier, currently Pool Brain, and to route payment processing through designated provider Woodforest Bank or ABP. QuickBooks is named as an example of third-party software bought from ASP or its approved vendor list.

410 franchised units, all franchised, in the home-services segment. Franchised outlets grew 4.592% year over year, including 76 units in Florida, 47 in Georgia and 41 in Arizona.

An approved-supplier list. Outfitting packages, direct-mail production, vehicle wrapping, technology support services, and telephone numbers and call tracking must come from ASP or a designated affiliate; franchisees may propose alternative suppliers for approval.

The initial term is 10 years. Renewal requires written notice, good standing, a general release, updated computer systems and vehicles, and signing ASP's then-current agreement — each renewal cycle is a checkpoint for the required software stack.

The embedded PDF viewer below holds ASP's 2026 Franchise Disclosure Document. Open it there to read the Pool Brain, payment-processing and call-tracking clauses in Items 8 and 11 directly.

Source

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America's Swimming Pool Company2026 FDDView only

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The brands you can actually sell into, from the filings.

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Operator footprint

Who runs the locations

157 operators run 158 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit156

2–9 units1

Top states by locations

FL	28
TX	23
AZ	13
GA	12
NC	7

Ownership

The portfolio behind America's Swimming Pool Company

Ownership: Apax Partners.

Sibling brands

Related Home services brands

Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.