AlSet Auto

The vendor opportunity at AlSet Auto

AlSet Auto is a small automotive services franchise based in Oregon, with 12 total units as of its 2025 Franchise Disclosure Document. Of those, 10 are franchised and 2 are company-owned. The system contracted by 16.7% year-over-year, which vendors should weigh when assessing the total addressable market. The franchisor charges an 8.0% royalty on gross sales, though average unit volume is not disclosed in the most recent FDD.

For software vendors, the opportunity is narrow but defined: a single decision-making hub at HQ, a mandated tech stack, and a renewal cycle tied to 5-year agreements. The small unit count means every location matters, and displacement of an incumbent system would likely require a direct relationship with the CEO or COO.

Who controls software purchasing

The 2025 FDD lists two executives in Item 1: Phil Bunting, Chief Executive Officer, and Marcus Brown, Chief Operating Officer. In a system of this size, both are likely involved in technology decisions. There is no parent company on file, and no multi-unit operators are mapped in our corpus, reinforcing that purchasing authority is centralized at HQ. Vendors should prepare to engage Bunting or Brown directly, as there is no indication of a separate IT or procurement function.

Mandated and current tech stack

AlSet Auto mandates three specific technology systems, all named in the FDD. Acuity Scheduling System is required for appointment management. Google AdWords is mandated for digital advertising. Square by Block, Inc. is the mandated point-of-sale and payment processing platform. These mandates leave little room for franchisee-level discretion in core operational software. Vendors offering complementary or replacement tools must demonstrate integration capability with this existing stack, particularly Square and Acuity.

Procurement, renewals, and timing

Item 8 of the 2025 FDD does not include a procurement extract, so the franchisor's supplier designation process—whether designated, approved, or open—is not publicly documented. Vendors should approach HQ directly to understand how new technology is evaluated and onboarded.

Renewal timing is governed by Item 17. Franchisees in good standing may sign a successor agreement for at least one additional 5-year term, provided they give 120 days' written notice, pay a $3,000 successor fee, and meet compliance and training requirements. The franchisor retains sole discretion to withdraw from a territory. With the recent unit decline, the number of franchisees approaching renewal may be limited, but those that do represent a defined window for software evaluation.

How to read the AlSet Auto FDD

The 2025 Franchise Disclosure Document is the primary source for the facts presented here. It is filed with state franchise regulators and available for review below. The FDD contains the legal and operational framework governing all franchised locations, including technology mandates, fee structures, and executive leadership. For software vendors, the FDD is the starting point for understanding who buys, what is already in place, and when contracts may open. For a ranked target list of franchise systems matched to your software category, FranCloud can help.