Acuity Scheduling
Mandatorymeeting our minimum specifications for use at your Franchised Business. This estimate includes an Apple laptop or desktop computer, Square tablet, license and installation cost of Acuity scheduling so
From the filings
HQ-led decisions
AlSet Auto
Automotive servicesSoftware purchasing decisions at AlSet Auto are controlled at headquarters in Oregon, where CEO Phil Bunting and COO Marcus Brown lead a small, centrally managed franchise system. The franchisor mandates a specific set of marketing and scheduling tools, creating both integration requirements and replacement opportunities. With 12 total units (10 franchised, 2 company-owned) and a recent contraction of 16.7% year-over-year, vendors are targeting a compact but concentrated account base.
For software vendors selling into US franchise brands.
Live signals
Total units
12
10 franchised
Unit growth YoY
-16.667%
vs prior filing
AUV
—
Item 19, 2025
Royalty
8%
of gross sales
Ad fund
3%
national + local
Initial fee
$45K
per unit
Investment range
$103K–$179K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Facebook
Mandatoryany incentive program without notice to you. You are required to pay us a Marketing Platform Setup Fee of $5,000 for the establishment of a unique website, social media platforms, Facebook Pixels and
Google Ads
Mandatoryo as part of starting your franchise. 14 You are required to pay us a Marketing Platform Setup Fee of $5,000 for the establishment of a unique website, social media platforms, and Google AdWords on be
Google Analytics
Mandatorym without notice to you. You are required to pay us a Marketing Platform Setup Fee of $5,000 for the establishment of a unique website, social media platforms, Facebook Pixels and Google Analytics on
Instagram
ith a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram, LinkedIn,
LinkedIn
cooperative advertising with other ALSET Auto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or
Twitter
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Twitter, Instagram,
YouTube
e advertising with other ALSET Auto franchisees in your area, with our prior written approval. You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You are also required to have bookkeeping software that is able to provide the financial information and reports in the format and using the accounting methods that we require.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ninety (90) days after the close of each calendar year, Franchisee shall furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during the calendar year, together with a balance sheet for the Franchised…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only approved supplier of these items.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
281791.13Item 8
During our fiscal year that concluded on September 30, 2024, we received $281,791.13 in rebate revenue from required purchases by franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
During our fiscal year that concluded on September 30, 2024, we received $281,791.13 in rebate revenue from required purchases by franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
35Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 35% of your costs to establish your Franchised Business and approximately 35% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, you must reimburse us our actual costs of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Upon the expiration or termination of this Agreement, Franchisor may exercise its authority, pursuant to such documents, to obtain any and all of Franchisee’s rights to the telephone numbers of the Franchised Business and all related telephone directory listings and other business listings, and all Internet listings…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of the Franchised Business unless it is consented to in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not maintain any business profile on Facebook, Twitter, Instagram, LinkedIn, YouTube or any other social media and/or networking site without our prior written approval.
Is a minimum grand opening advertising spend required?
YesItem 11
We also require you to spend an additional minimum of Five Thousand Dollars ($5,000.00) on Local Advertising and promotional activities in the Territory within sixty (60) days of the opening of the Franchised Business to promote the opening of the Franchisee’s Franchised Business.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee shall spend monthly, during the first year of the Term, Four Thousand Five Hundred Dollars ($4,500.00) per month, on advertising for the Franchised Business in the Territory (“Local Advertising”).
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase designated inventory, equipment, your vehicle, payment processing hardware and software, from our approved suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase designated inventory, equipment, your vehicle, payment processing hardware and software, from our approved suppliers and contractors or in accordance with our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
At Franchisor’s request, Franchisee must execute documents, including but not limited to, the Authorization attached as Attachment 4, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Conduct sales in accordance with Franchisor’s standards and specifications includes the implementation and honoring of all gift card programs, customer incentive or convenience programs, or long-term or life-time service programs, as Franchisor directs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Your ALSET Auto outlet must be directly supervised by a general manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We reserve the right to impose a reasonable fee for all additional training programs, including the national business meeting or annual convention.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
If we require it, you must participate in additional training for up to five (5) days per year and/or a business meeting or convention for up to three (3) days per year, at a location we designate.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 6
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at AlSet Auto
AlSet Auto runs a lean, 12-unit automotive service network concentrated in Texas (7 units), California (5), Florida (4), Arizona (2), and Georgia (2). The system shrank by 16.7% year-over-year, and all 26 mapped operators are single-unit franchisees—no multi-unit owners exist in the network. For software vendors, this means every sale is a headquarters decision, not a local franchisee pick. The addressable market is small but tightly controlled: win over Phil Bunting (CEO) or Marcus Brown (COO) in Oregon, and you land the entire system.
Royalties run at 8.0% of revenue, and the initial franchise term is only 5 years—short enough that renewal negotiations surface regularly. With a $3,000 successor agreement fee and a sole-discretion withdrawal clause for the franchisor, operators have limited leverage. That dynamic keeps procurement authority firmly at HQ.
Who controls software purchasing
Phil Bunting, Chief Executive Officer, and Marcus Brown, Chief Operating Officer, are the only executives listed in the 2025 FDD's Item 1. In a 12-unit system with no parent company, no field-level buying centers, and no multi-unit operators making independent tech decisions, the buyer persona is unambiguous: pitch Bunting and Brown directly. There is no CIO, CTO, or VP of IT on file. A vendor conversation about replacing or integrating with mandated tools like Acuity Scheduling or Google Ads starts and ends with these two individuals.
Mandated and current tech stack
AlSet Auto's 2025 FDD Item 11 mandates four platforms: Acuity Scheduling (appointment booking), Facebook and Google Ads (paid acquisition), and Google Analytics (measurement). The brand also lists Instagram, LinkedIn, Twitter, and YouTube as used platforms, though these are not explicitly mandated. No point-of-sale, inventory management, telematics, or vehicle-service operational platform is named in the disclosure. That gap represents the clearest software whitespace. Vendors offering shop management, customer communication, or payment processing tools should position against the existing scheduling mandate and the marketing stack, showing how they complement or replace Acuity, Meta, and Google workflows.
The tech stack is marketing-heavy and operationally light. A vendor selling into AlSet Auto must either fit into the existing lead-to-appointment funnel (Google Ads → Google Analytics → Acuity Scheduling) or argue for adding operational muscle that the franchisor has not yet standardized.
Procurement, renewals, and timing
Item 8 of the 2025 FDD contains no procurement extract, so the franchisor's supply-chain rules—whether designated supplier, approved supplier, or open purchasing—are not publicly known. In practice, a system this small likely evaluates tools on a case-by-case basis rather than through a formal RFP process.
The Item 17 renewal framework gives vendors a timing signal. Franchise agreements run 5 years and require 120 days' written notice before expiration, plus a $3,000 successor fee. The franchisor can also demand execution of a new agreement with materially different terms. Because the system lost units recently, active renewals at the remaining 10 franchised locations are the most probable trigger for reevaluating vendor relationships. If a franchisee's term is ending, HQ may revisit the tech stack as part of a refreshed franchise agreement. Vendors should map unit opening dates and renewal windows to time their outreach.
How to read the AlSet Auto FDD
The 2025 FDD is filed with state franchise regulators and contains the legal detail behind every claim on this page. Key sections for software vendors: Item 1 (executive team), Item 8 (procurement obligations, though none are extracted here), Item 11 (the mandated Acuity, Google, and Meta stack), Item 17 (5-year renewal structure and $3,000 fee), and Item 20 (unit counts by state and ownership type). The embedded viewer below lets you explore the full document. When you need a ranked list of franchise brands whose tech mandates, renewal calendars, and HQ decision-makers make them ready to pitch, FranCloud can build that target list for you.
Questions vendors ask
AlSet Auto, answered from the filing
Phil Bunting (CEO) and Marcus Brown (COO) are the only named executives in the 2025 FDD. In a system of this size, both likely evaluate or approve any software procurement directly.
The 2025 FDD does not disclose a mandated POS or operational platform. The only mandated systems are Acuity Scheduling for appointments and Google/Meta products for advertising and analytics.
AlSet Auto has 12 total units: 10 franchised and 2 company-owned. All 26 mapped operators are single-unit owners, with no multi-unit operators on file.
Item 8 of the 2025 FDD does not include a procurement extract, so whether AlSet Auto uses designated suppliers, approved suppliers, or an open purchasing model is not publicly disclosed.
Initial terms run 5 years with a required $3,000 renewal fee. With negative unit growth and renewals requiring 120 days' notice, near-term openings are likely only at the 10 franchised locations nearing their individual expiration dates.
The AlSet Auto 2025 Franchise Disclosure Document is filed with state franchise regulators. Read the full legal text for Item 11 (tech obligations), Item 17 (renewal), and Item 20 (unit counts) in the viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment AlSet Auto files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
26 operators run 26 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit26
Top states by locations
| TX | 7 |
|---|---|
| CA | 5 |
| FL | 4 |
| AZ | 2 |
| GA | 2 |
Related Automotive services brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.