QuickBooks Online
Mandatorys. (Franchise Agreement, Section 9.6) Computer Systems We require you to buy (or lease) the following hardware and software: A. Lever 360 (Industry-specific CRM and POS System) B. QuickBooks Online (B
From the filings
HQ-led decisions
All Dry
Home servicesSoftware purchasing at All Dry is controlled at the headquarters level, with Founder and CEO Matthew Kuntz as the key decision-maker. The franchise mandates Lever 360 and QuickBooks (desktop and Online) across its 101 franchised locations, creating a narrow but addressable market for vendors that integrate with or replace these systems. With 102 total units and a recent FDD filed in 2025, the opportunity is small but concentrated.
For software vendors selling into US franchise brands.
Live signals
Total units
102
101 franchised
Unit growth YoY
-12.931%
vs prior filing
AUV
$479K
Item 19, 2023
Royalty
2%
of gross sales
Ad fund
1%
national + local
Initial fee
$55K
per unit
Investment range
$156K–$345K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
3%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 8 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall use such customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems as AD2019 Franchise may specify in the Manual or otherwise in writing.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall provide such periodic financial reports as AD2019 Franchise may require in the Manual or otherwise in writing, including: (i) a monthly profit and loss statement and balance sheet for the Business within 30 days after the end of each calendar month; (ii) an annual financial statement (including…
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
We have established a franchise advisory council that advises us on policy and marketing matters.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
AD2019 Franchise may change any such requirement or change the status of any vendor.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
As of June 2025, we have begun receiving a 5% rebate and a 5% product development credit from the supplier of the required industry-specific CRM and POS system.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
We permit you to contract with alternative suppliers who meet our criteria only if you request our approval in writing, and we grant approval.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must at all times comply with payment card industry data security standards (PCI-DSS).
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisee shall participate at its own expense in programs required from time to time by AD2019 Franchise for obtaining customer evaluations, reviewing Franchisee’s compliance with the System, and/or managing customer complaints, which may include (but are not limited to) a customer feedback system, customer survey…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
AD2019 Franchise may enter the premises of the Business, Franchisee’s job sites, and commercial locations of the Business from time to time during normal business hours and conduct an inspection.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
AD2019 Franchise may supplement, revise, or modify the Manual, and AD2019 Franchise may change, add or delete System Standards at any time in its discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Franchisee shall submit its proposed Location to AD2019 Franchise for acceptance, with all related information AD2019 Franchise may request.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not conduct any marketing, advertising, or public relations activities (including in-store marketing materials, websites, online advertising, social media marketing or presence, and sponsorships) that have not been approved by AD2019 Franchise.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each month, you must spend at least 4% of your monthly Gross Sales on local advertising and marketing for your All Dry business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
At its own expense, Franchisee shall participate in any customer loyalty programs, membership/subscription programs, or customer incentive programs, designated by AD2019 Franchise, in the manner specified by AD2019 Franchise in the Manual or otherwise in writing.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
If a Market Cooperative for the geographic area encompassing the Location has been established at the time Franchisee commences operations hereunder, Franchisee shall immediately become a member of such Market Cooperative.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall accept payment from customers in any form or manner designated by AD2019 Franchise (which may include, for example, cash, specific credit and/or debit cards, gift cards, electronic fund transfer systems, and mobile payment systems).
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee shall cause its personnel to comply with any dress attire, uniform, personal appearance and hygiene standards set forth in the Manual.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
You must give us independent access to the information that will be generated or stored in these systems.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee must, at Franchisee’s own cost, use the software that AD2019 Franchise designates from time to time, including Customer Relationship Management (CRM) software, and any other software AD2019 Franchise requires.
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
The Principal Executive shall use reasonable efforts to attend all in-person meetings and remote meetings (such as telephone conference calls) that AD2019 Franchise requires, including any national or regional brand conventions.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Is a minimum grand opening advertising spend required?
- Must the franchisee participate in a gift card program?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at All Dry
All Dry is a home-services franchise with 102 total units, 101 of which are franchised. The system generated an average unit volume (AUV) of $479,066, and franchisees pay a 2.0% royalty. For software vendors, the addressable market is those 101 franchised locations, concentrated in North Carolina (10 units) and Florida (4 units). The system is small and contracting: year-over-year unit growth was -12.93%, and the operator footprint shows only 12 mapped operators, two of whom are multi-unit. Most operators run a single location (10 in the 1-unit band, 2 in the 2–9 band). This is a compact, HQ-driven buying environment where a single decision-maker can influence the entire system.
Who controls software purchasing
The 2025 Franchise Disclosure Document names one executive: Matthew Kuntz, Founder and CEO. No CIO, CTO, or VP of Operations is listed. In a system this size, Kuntz is the presumed software buyer. Vendors should prepare to engage directly with the CEO’s office. There is no parent company; All Dry appears independently owned. The absence of a procurement officer or technology committee means the sales cycle will likely be short and relationship-dependent.
Mandated and current tech stack
All Dry mandates two technology systems across its franchise network: Lever 360 and QuickBooks (both desktop and Online) by Intuit Inc. Lever 360 likely serves as the operational or CRM platform, while QuickBooks handles accounting. No other mandated or recommended vendors are disclosed in the FDD. This creates a clear integration or replacement opportunity for vendors that can complement or improve upon these tools. If your software touches job management, field service, or financial workflows, you will need to articulate how it fits alongside Lever 360 and QuickBooks.
Procurement, renewals, and timing
Item 8 of the FDD contains no procurement signal—no designated supplier list, no approved vendor program, and no purchasing cooperative is described. This suggests an open procurement model, but the mandate of specific software indicates HQ will impose technology decisions when it chooses. Renewal terms are complex: the initial franchise term is 10 years. Franchisees may obtain two successor terms of 10 years each, or they may renew under a 5-year agreement with materially different conditions, including a $10,000 renewal fee and a general release. These renewal windows are natural points for software re-evaluation, though the system’s negative unit growth may reduce the number of renewals in the near term.
How to read the All Dry FDD
The 2025 All Dry FDD is embedded below. It contains the legal and financial disclosures required by state franchise regulators. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 8 (restrictions on sources of products and services), Item 11 (franchisor’s assistance, including mandated technology), and Item 17 (renewal, termination, and transfer). Because All Dry’s FDD is lean, focus on the named systems and the single executive to build your account plan. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
All Dry, answered from the filing
Founder and CEO Matthew Kuntz is the sole named executive in the FDD. As the likely final approver, he controls technology decisions for the franchise system.
All Dry mandates Lever 360 and QuickBooks (both desktop and Online) by Intuit Inc. No other mandated systems are disclosed in the 2025 FDD.
102 total units: 101 franchised and 1 company-owned. The system has 12 mapped operators, with top states North Carolina (10) and Florida (4).
The 2025 FDD does not disclose a designated or approved supplier program in Item 8. Procurement signals are absent, suggesting an open or unspecified model.
Initial terms are 10 years. Renewals offer two successor 10-year terms or a 5-year agreement with a $10,000 fee. With -12.9% unit growth, churn may limit new openings.
The 2025 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below this section.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment All Dry files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
12 operators run 14 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit10
2–9 units2
Top states by locations
| NC | 10 |
|---|---|
| FL | 4 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.