Invoca
MandatorySystem franchisees. You must participate in our corporate phone tracking system (currently Invoca) which utilizes dynamic telephone numbers to track the source of your leads. The Invoca service is pai
From the filings
HQ-led decisions
AdvantaClean
Home servicesSoftware purchasing at AdvantaClean is driven by a mandated tech stack that includes Lightspeed Restoration, Xactimate, ProfitKeeper, and Salesforce, with oversight from executives like Corey Benish (CEO) and Heather Cates (CMO). The franchise system comprises 70 franchised units, all independently operated, with no company-owned locations disclosed. For software vendors, this represents a concentrated, single-brand opportunity where HQ mandates core operational tools but individual franchisees may still influence ancillary software decisions.
For software vendors selling into US franchise brands.
Live signals
Total units
70
70 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
8%
of gross sales
Ad fund
1%
national + local
Initial fee
$5K
per unit
Investment range
$117K–$197K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ProfitKeeper
Mandatoryright, but not the obligation, to develop or have developed for us, or to designate: (a) computer software programs and/or tools that you must use, including our CRM software and ProfitKeeper (collect
Lightspeed
National Accounts 1 0 Virtual Technology 2 1 Virtual/Coppell, TX Platforms Call Center 1 0 Virtual/Coppell, TX Operations Local Area Marketing 3 2 Virtual/Coppell, TX Selling the LIGHTSPEED 2 1 Virtua
QuickBooks Online
s sufficient to run all of the software required to operate your Franchised Business; (ii) a laser printer meeting our standards and specifications; (iii) most current versions of QuickBooks online, M
Salesforce
TX Fire Restoration/Odor 2 4.5 Virtual/Coppell, TX Control Duct Cleaning 2 6.5 Virtual/Coppell, TX 30, 60, 90 Day Reviews 6 0 Virtual/Coppell, TX IT, Microsoft Teams, 2 0 Virtual Salesforce, HFCU, The
Xactimate
ear) 97 TOTAL 0 28 ACADEMY TRAINING PROGRAM Subject Hours of In- Hours of Hands Location Person Classroom On Training or Virtual Training Job Scoping 2 1 Virtual Tools/Estimating/ Xactimate National A
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We, our Affiliate or a designated third party may be one of several, or the only, approved supplier of any item.
Is there a franchisee advisory council, association or committee?
YesItem 11
We have a Franchise Advisory Council currently consisting of 5 franchisee representatives across the United States.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to require you to purchase certain items necessary to establish and operate your Franchised Business in accordance with our standards and specifications from us, our Affiliate or approved suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
33494Item 8
During our fiscal year ending December 31, 2025, we derived $33,494 from required franchisee purchases, or 1.2% of our total revenue of $2,799,419 during that fiscal year.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may retain rebates or marketing allowances (collectively, “Allowances”) we receive from suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
We estimate that 70% to 80% of your purchases and leases in establishing the Franchised Business and 10% to 20% of your total purchases and leases in operating the Franchised Business will be subject to the restrictions described above.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We reserve the right to charge a reasonable fee for evaluating a supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another supplier, you or the supplier must submit to us a written request for approval and you or the supplier must provide us with samples of the supplier's products or work.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
You must assign termination/non- all telephone numbers relating to the business to us.
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Manual may be amended or modified to reflect changes in the System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You must operate your AdvantaClean Business from an Approved Location, which must be a leased commercial office/warehouse.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not develop, create, generate, own, lease, or use in any manner any computer medium or electronic medium (including any Internet home page, e-mail address, Web site, bulletin board, newsgroup or other Internet-related medium) which in any way uses or displays, in whole or part, the Marks, or any of them, or…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
you must purchase product samples and other supplies, services, computer hardware and software, and other equipment from us or from approved or designated suppliers that we will specify, from time to time, in the Manual and otherwise inwriting.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase product samples and other supplies, services, computer hardware and software, and other equipment from us or from approved or designated suppliers that we will specify, from time to time, in the Manual and otherwise inwriting.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Upon our written request, you must sign any document we require to authorize us to withdraw continuing royalties, National Advertising Fees, Technology Fees and any other ongoing fees directly from your bank account.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The AdvantaClean Business must, at all times, be staffed with at least one individual who has successfully completed the Initial Training Program.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
We also have the right, but not the obligation, to develop or have developed for us, or to designate: (a) computer software programs and/or tools that you must use, including our CRM software and ProfitKeeper (collectively, the “Required Software”), field operations software tools which may change from time to time…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
At your request, we will make additional or refresher on-site training available at your expense as we deem appropriate, at the rate of $500 per day plus travel and living expenses (Franchise Agreement § 7.8).
The filing answers no to 3 questions
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at AdvantaClean
AdvantaClean is a home-services franchise with 70 franchised units and no company-owned locations disclosed in the 2026 FDD. The system is entirely single-unit operators, with 32 mapped operators across approximately 32 located units. No multi-unit operators are present, meaning every franchisee is an independent business owner. Top states by unit count are North Carolina (8), Ohio (4), Georgia (4), Florida (4), and Tennessee (3).
The addressable market for software vendors is those 70 locations, all operating under a common brand and a mandated technology stack. Because there are no company-owned stores, every sale into the system must go through either HQ-level mandates or individual franchisee adoption. The royalty rate is 8.0%, and the initial franchise term is 10 years, with 5-year renewal periods.
Who controls software purchasing
The FDD lists five HQ executives: Corey Benish (Chief Executive Officer and President), Heather Cates (Chief Marketing Officer), Paul Ebert (Group President), Jim Thoma (VP of Operations), and Becky Lewis (Director of Programs and Administration). For software vendors, Corey Benish and Heather Cates are the most likely decision-makers for enterprise-level or marketing technology, while Paul Ebert and Jim Thoma likely influence operational and restoration-management tools.
Because the system mandates several core platforms, HQ clearly exerts strong control over the tech stack. However, with all units being independently owned, franchisees may still have discretion over ancillary software not covered by mandates. Vendors should expect a top-down evaluation process for any tool that touches restoration workflow, CRM, or financial reporting.
Mandated and current tech stack
AdvantaClean’s Item 11 disclosures mandate several systems. Lightspeed Restoration, by Lightspeed Commerce Inc., is the mandated operational platform. Xactimate is mandated for estimating. ProfitKeeper is mandated for financial management. A CRM system is mandated, and Salesforce, by Salesforce, Inc., is specifically named. Careerplug is also listed, likely for hiring and recruiting.
This stack covers the core operational workflow: estimating (Xactimate), job management and restoration (Lightspeed Restoration), financials (ProfitKeeper), customer relationship management (Salesforce), and hiring (Careerplug). Vendors selling into this system should position against or integrate with these incumbents. Gaps may exist in areas like scheduling, fleet management, or marketing automation beyond the CRM.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the designated-supplier versus approved-supplier framework is not publicly known. Vendors should clarify directly with AdvantaClean whether they maintain an approved vendor list or allow franchisees to select their own suppliers for non-mandated categories.
Renewal terms provide a potential window for software evaluation. The initial 10-year term is followed by 5-year renewal periods. Renewal conditions require franchisees to sign the then-current franchise agreement, make necessary upgrades to the business, and not be in default. The new agreement may have materially different terms, which could include updated technology requirements. This creates a natural cycle where franchisees may need to adopt new software to comply with updated standards.
How to read the AdvantaClean FDD
The 2026 FDD is embedded below. It contains the full legal disclosures filed with state franchise regulators, including Item 11 (mandated systems), Item 1 (executives and ownership), and Item 17 (renewal terms). For software vendors, the most actionable sections are Item 11 for the tech stack and Item 1 for the buying center. AdvantaClean appears independently owned, with no parent company on file. Use this FDD to validate the mandated systems and identify the executives who control purchasing before building your pitch.
For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize which brands to pitch next.
Questions vendors ask
AdvantaClean, answered from the filing
Corey Benish (CEO) and Heather Cates (CMO) are key executives listed in the FDD. Paul Ebert (Group President) and Jim Thoma (VP of Operations) likely influence operational tech decisions.
AdvantaClean mandates Lightspeed Restoration by Lightspeed Commerce Inc., Xactimate, ProfitKeeper, and a CRM system. Salesforce is also listed as a mandated vendor.
There are 70 franchised units, all single-unit operators. No company-owned units are disclosed. Top states include North Carolina (8), Ohio (4), Georgia (4), and Florida (4).
The FDD does not include an Item 8 procurement extract, so the designated vs. approved supplier model is not publicly disclosed. Vendors should inquire directly about approved supplier processes.
Initial franchise terms are 10 years, with 5-year renewals requiring a new agreement. Renewal conditions include making necessary upgrades, which may trigger software evaluation cycles.
The 2026 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below this section.
Source
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment AdvantaClean files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
159 operators run 159 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit159
Top states by locations
| NC | 26 |
|---|---|
| FL | 18 |
| GA | 14 |
| OH | 11 |
| IL | 9 |
Ownership
The portfolio behind AdvantaClean
holding_vehicle of Home Franchise Concepts.
Sibling brands
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.