911 Restoration

The vendor opportunity at 911 Restoration

911 Restoration operates 330 total units, of which 326 are franchised and 4 are company-owned. The system reported an average unit volume (AUV) of $826,245.54 in its 2025 FDD, with year-over-year unit growth of 1.242%. The royalty rate is 2.5% on gross sales. For software vendors, the primary addressable market consists of the 326 franchised locations. The operator footprint is entirely single-unit operators—42 mapped operators across approximately 42 located units—with no multi-unit owners on file. Top states by unit count are California (9), Michigan (6), Texas (4), Wisconsin (2), and Missouri (2). This fragmented ownership structure means any software sale must either win the franchisor's mandate or appeal to individual owner-operators, though the franchisor's control over mandated systems suggests a top-down purchasing dynamic.

Who controls software purchasing

The 2025 FDD lists Miri Offir as Chief Executive Officer and David Wolff as Executive Director of Marketing. Alex Mariscal (Director of Franchise Support), Dre Carter (Franchise Development Director), and Daniel Atchison (Senior Director of Franchise Development) are also named. No CIO, CTO, or VP of Technology is disclosed. Given that the franchisor mandates specific accounting and estimating software, the buying center for technology decisions likely sits with the CEO and marketing leadership, with franchise support playing a role in implementation and enforcement. Vendors should direct initial outreach to Offir and Wolff, framing solutions around operational efficiency and marketing integration for a home-services brand.

Mandated and current tech stack

The FDD explicitly mandates three systems: QuickBooks by Intuit Inc., QuickBooks Online by Intuit Inc., and Xactimate. QuickBooks covers accounting and financial management, while Xactimate is the industry-standard estimating platform for restoration and insurance repair work. No other operational, CRM, or field-service management tools are named as mandated in the available data. This creates a clear whitespace opportunity for vendors offering complementary solutions—such as job management, customer communication, or marketing automation—that integrate with QuickBooks and Xactimate. The absence of a mandated CRM or dispatch system is notable for a franchise of this scale.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, is not available in the provided extract. Without this signal, the procurement model remains unknown—it could range from an open market to a strict designated-supplier regime. Vendors should review the full FDD (embedded below) to determine whether the franchisor requires purchases from specific vendors or merely sets standards. On renewals, Item 17 specifies a 7-year initial term. Franchisees must provide advance notice, comply with conditions, sign the then-current Franchise Agreement, pay a renewal fee, and sign a general release. The then-current agreement may have materially different terms, though renewal fees will not exceed those imposed on similarly situated renewing franchisees. Territory boundaries may change based on demographics. These 7-year cycles represent natural inflection points where franchisees may be open to adopting new technology, especially if the renewal agreement introduces updated tech mandates.

How to read the 911 Restoration FDD

The full 2025 Franchise Disclosure Document is available below. Key sections for software vendors include Item 8 (procurement restrictions), Item 11 (mandated systems and suppliers), Item 17 (renewal and term), and Item 20 (outlet and franchisee tables). The executive team listed in Item 1 identifies the decision-makers. With 326 franchised units, a 2.5% royalty, and a concentrated state footprint, 911 Restoration presents a mid-market opportunity for vendors who can integrate with QuickBooks and Xactimate. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.