5 Star Nutrition Franchising

The vendor opportunity at 5 Star Nutrition

5 Star Nutrition Franchising operates 56 company-owned retail non-food locations, with its headquarters in Texas. The franchisor does not disclose an AUV or year-over-year unit growth in its 2024 FDD, and the number of franchised units is not broken out separately from the total. For software vendors, the addressable market is concentrated: 56 units under direct corporate control, with a 7.5% royalty rate and a 5-year initial term. The absence of a parent company suggests an independently owned system where decisions are made in-house.

Who controls software purchasing

The 2024 FDD lists four key executives in Item 1: Brian Marver (Chief Executive Officer), Cassandra Stoklosa (Chief Marketing Officer), Mathew Reilly (Director of Franchising), and Matthew Miller (Chief Technology Officer). For software vendors, Matthew Miller is the primary buyer to engage. As CTO, he owns the technology roadmap, and the franchisor’s mandate for designated point-of-sale and computer systems confirms that software selection is centralized at HQ. CEO Brian Marver and CMO Cassandra Stoklosa may influence budget and operational tooling decisions, but the tech stack runs through Miller’s function.

Mandated and current tech stack

The FDD mandates designated point-of-sale and computer systems. While the specific vendor names are not disclosed in the 2024 filing, this mandate means franchisees—and in this case, company-owned locations—must use the systems specified by the franchisor. For vendors selling POS, payments, inventory management, or adjacent operational software, the mandate signals a locked-down environment where integration or replacement requires HQ approval. No other mandated or recommended technology vendors are named in the available data.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract on procurement, so the exact supplier model—designated versus approved versus open—is not publicly detailed. However, the mandated POS and computer systems strongly imply a designated-supplier framework. Renewal terms in Item 17 require franchisees to sign the then-current franchise agreement, comply with updated standards, and complete any required remodeling. This creates natural inflection points every five years when technology standards may be refreshed, opening potential windows for new vendor conversations. No operator footprint is mapped in our corpus, reinforcing the HQ-centric procurement dynamic.

How to read the 5 Star Nutrition FDD

The full 2024 Franchise Disclosure Document is embedded below. It contains the legal and operational detail vendors need to assess fit: executive contacts, mandated technology, fee structures, and renewal conditions. Review Item 1 for the leadership team, Item 11 for the franchisor’s obligations around systems, and Item 17 for renewal and standards-update triggers that may signal upcoming tech evaluations. For a ranked target list of franchise systems matched to your software category, FranCloud can help.