QuickBooks
Mandatoryare required to operate your Franchised Business, including our online training platform; (ii) a laser- printer meeting our standards and specifications; (iii) updated versions of QuickBooks, Microsof
From the filings
HQ-led decisions
2WN Franchising
Home servicesSoftware purchasing at 2WN Franchising is controlled at the HQ level, with the CEO, CFO, and COO named in the 2025 FDD. The system mandates Housecall Pro as its operational backbone across 9 total units. Vendors face a small but concentrated addressable market where a single tech mandate already covers core field-service workflows.
For software vendors selling into US franchise brands.
Live signals
Total units
9
6 franchised
Unit growth YoY
—
vs prior filing
AUV
$341K
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$60K
per unit
Investment range
$98K–$186K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Housecall Pro
ome Office or other 1 0 Dream Team location we designate Sales Process & Marketing Our Home Office or other 4 0 Domination location we designate Our Home Office or other Mastering HouseCall Pro 5 2 lo
Franchisor behaviours
What the franchisor requires
17 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manual necessary to operate our point-of-sale system, our billing system, and other technology systems that we designate (collectively, the “Business Management and Technology…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Upon our written request, by April 15 of each year, you must submit your balance sheet and income statement for the previous calendar year.
How the franchisor buys
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In the fiscal year ending December 31, 2024, our affiliates did not derive any revenue from our franchisees’ required purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
We estimate that your Required Purchases will account for approximately 70% to 95% of your total costs incurred in establishing your Franchised Business, and approximately 70% to 95% of your ongoing costs to operate the Franchised Business after the initial start-up phase.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You also must comply with all laws and payment card provider standards relating to the security of the Business Management and Technology System, including, without limitation, the Payment Card Industry Data Security Standards.
Franchise management
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
You may not open the Business until you have received our written approval.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any Mark as part of any domain name, electronic address, metatag, social media account, or otherwise in connection with any website or other electronic medium without our consent.
Is a minimum grand opening advertising spend required?
YesItem 11
In connection with the opening of the Franchised Business, you must spend between $1,000 and $5,000 for grand opening advertising and promotion in the 30 to 60 days prior to opening the Franchised Business and the 30 days after opening the Franchised Business in accordance with a plan that you must submit to us.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
You must spend a minimum equal to the greater of (i) 3% of monthly Gross Sales, or (ii) three thousand dollars ($3,000.00) on local advertising (“Local Advertising Expenditure”) consistent with the advertising policies set forth in the System Standards.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
However, you must join and actively participate in any organizations or associations of franchisees or advertising cooperatives that we establish or that are established at our direction for the purpose of promoting, coordinating, and purchasing advertising in local, regional, or national areas where there are…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase your Window Supplies Package, Business Management and Technology System, branded items and marketing materials, gutter guard and other installation products, and Business Management System and computer equipment from one of our Approved Suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase your Window Supplies Package, Business Management and Technology System, branded items and marketing materials, gutter guard and other installation products, and Business Management System and computer equipment from one of our Approved Suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
We may require you to purchase merchant processing services from us, our affiliates, or a vendor that we have approved or designated, each of whom may charge a reasonable monthly fee and reasonable per transaction fee.
Must the franchisee participate in a gift card program?
YesItem 11
You must participate in all Franchised Business promotional programs that we offer to franchisees.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You must display the Marks in a manner that we specify on signage at the Business and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationary, and other materials we designate.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must obtain, maintain, and use the hardware, software, other equipment, and network connections that we specify periodically in the Manual necessary to operate our point-of-sale system, our billing system, and other technology systems that we designate (collectively, the “Business Management and Technology…
Training
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
If you do not attend the Annual Convention(s), you must still pay us the application Annual Convention Fee, regardless of the cause for non-attendance, unless you receive our advance written approval for such absence.
The filing answers no to 1 question
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at 2WN Franchising
2WN Franchising operates a small home-services network of 9 total units, split between 6 franchised and 3 company-owned locations. The system reported an average unit volume of $340,734 in its 2025 FDD. For a software vendor, the addressable market is tight—just 9 doors—but the concentration of decision-making at HQ means a single conversation can cover the entire system. The royalty rate sits at 7%, and the initial franchise term runs 10 years, giving the franchisor a long horizon to enforce technology standards.
The brand is independently owned, with no parent company on file. This independence often means faster decision cycles and fewer layers of corporate procurement bureaucracy. However, the small unit count also means every software dollar competes directly with operational margins. Vendors who can demonstrate a clear ROI tied to the $340K AUV baseline will find a receptive audience.
Who controls software purchasing
The 2025 FDD names three executives in Item 1: Gabriel Salinas as Chief Executive Officer, Melisa Salinas as Chief Financial Officer, and Reece Salinas as Chief Operations Officer. In a system this size, the COO or CEO is the most likely software buyer, particularly for anything touching field operations. The CFO will weigh in on any spend that affects unit economics or royalty calculations. There is no separate IT or procurement executive disclosed, so the buying center is effectively the C-suite.
No multi-unit operators are mapped in our corpus, meaning all franchised locations likely report directly to HQ for technology decisions. This is a pure top-down purchasing environment. If you sell software, you pitch the Salinas family.
Mandated and current tech stack
2WN Franchising mandates a Business Management and Technology System, and the FDD specifically names Housecall Pro as the required platform. Housecall Pro covers scheduling, dispatching, invoicing, and payment processing for home-service businesses. For any vendor selling adjacent software—CRM, marketing automation, inventory, or analytics—the integration path runs through Housecall Pro’s API and partner ecosystem.
The mandate is system-wide, meaning all 9 units run on the same core stack. There is no optionality disclosed for franchisees to choose an alternative. This creates both a barrier and an opportunity: displacing Housecall Pro is unlikely, but complementing it with tools that pull data from or push data into Housecall Pro is a viable entry strategy.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extractable procurement signal. There is no designated supplier list, approved vendor program, or group purchasing arrangement disclosed. This suggests procurement is handled informally at HQ or on a case-by-case basis. Vendors should not expect a formal RFP process; instead, direct outreach to the C-suite is the likely path.
Item 17 outlines renewal conditions that create natural software evaluation windows. The initial franchise agreement runs 10 years, and franchisees can renew for two additional successor terms of five years each. To renew, a franchisee must give written notice between six and twelve months before expiration, execute the then-current form of franchise agreement (which may contain materially different terms, including higher fees), sign a general release of claims, complete all current training, and pay a $5,000 renewal fee. For a software vendor, the 9–10 year mark in any franchisee’s lifecycle is a moment when the franchisor can introduce new technology requirements through the updated agreement. The next major window will align with the first wave of renewals tied to the initial 10-year terms.
How to read the 2WN Franchising FDD
The 2025 FDD is embedded below. It is filed with state franchise regulators and contains the legal and operational disclosures that govern the franchise system. For software vendors, the most relevant sections are Item 1 (executives), Item 8 (procurement obligations), Item 11 (mandated technology and suppliers), and Item 17 (renewal and transfer conditions). These sections reveal who buys, what they must use, and when contracts open. Read the full document to understand the contractual leverage the franchisor holds over technology adoption.
If you are evaluating 2WN Franchising as a potential account, FranCloud can help you benchmark it against other home-services franchises and build a ranked target list.
Questions vendors ask
2WN Franchising, answered from the filing
The 2025 FDD lists Gabriel Salinas (CEO), Melisa Salinas (CFO), and Reece Salinas (COO). For software, the COO or CEO is the likely buyer given the operational mandate.
The FDD mandates a Business Management and Technology System, specifically naming Housecall Pro as the required platform across all locations.
There are 9 total units: 6 franchised and 3 company-owned. This is a small, tightly controlled home-services network.
The most recent FDD does not disclose a designated or approved supplier structure in Item 8. Procurement details are not publicly extractable from the filing.
Initial terms run 10 years, with two optional 5-year renewals. Renewal requires 6–12 months’ written notice, creating a predictable re-evaluation window around year 9–10.
The 2025 FDD is filed with state franchise regulators. You can read it directly in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment 2WN Franchising files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| NC | 1 |
|---|---|
| VA | 1 |
| SC | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.