DrChrono
closure Document | Multistate | 2023 As part of your Computer System, you will pay us a Software Fee of $300 per month as of the date you install the POS system and EMR (currently Dr. Chrono). We may
From the filings
HQ-led decisions
10X Health System
Home servicesSoftware purchasing at 10X Health System is controlled at the corporate level, with Chief Executive Officer Brandon Dawson and President Natalie Workman listed as key executives in the 2023 FDD. The system currently mandates Dr. Chrono for EMR and technology, and operates 7 company-owned locations with no franchised units reported. The total addressable market for vendors is limited to these 7 corporate sites.
For software vendors selling into US franchise brands.
Live signals
Total units
7
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2023
Royalty
12%
of gross sales
Ad fund
3%
national + local
Initial fee
$100K
per unit
Investment range
$216K–$523K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
15%of gross sales (FY2023)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Facebook
sional fees) 27 10X Health System Franchise Disclosure Document | Multistate | 2023 utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising
Instagram
te | 2023 utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising campaigns; (iii) YouTube advertising campaigns; (iv) Instagram advertisin
LinkedIn
ations that can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, Yo
TikTok
t can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, TikTok, YouTube, Ins
Twitter
communications that can be accessed through electronic means, including, but not limited to, the Internet, the web, webpages, microsites, social networking sites (e.g., Facebook, Twitter, LinkedIn, Ti
YouTube
chise Disclosure Document | Multistate | 2023 utilizing the following advertising mediums: (i) pay per click advertising through Google; (ii) Facebook advertising campaigns; (iii) YouTube advertising
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You shall utilize the accounting software QuickBooks (or other Franchisor approved accounting software) to manage your books.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We shall have full access to all of your Computer System, POS system, video surveillance and data and all related information by means of direct access, either in person or by telephone, modem, or Internet to permit us to verify your compliance with your obligations under this Agreement.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall supply to us on or before the 15th day of each month a balance sheet and income statement of your Center for the preceding month.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We serve as the exclusive Approved Supplier of our multi-vitamin 10X Optimize that you will offer at your Center.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may change Approved Suppliers from time to time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
For the fiscal year ending December 31, 2022, neither we nor any of our affiliates were providing services, supplies or equipment to franchisees from which revenue was derived.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
65Item 8
It is anticipated that during the operation of your Center, required purchases from us, our affiliates or the vendors that we specify or approve (not including rent, Royalty Fees or labor costs) are estimated to be approximately 65% to 75% of your total monthly purchases in the continuing operation of your Center.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses to evaluate goods, services or suppliers regardless of whether we provide our approval or not.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to use any goods or services in establishing and operating your Center that we have not approved (for goods and services that must meet our standards, specifications or that require supplier approval), you must first send us sufficient information, specifications and samples for us to determine…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 11
We may designate, and own, the telephone numbers for your Center.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Make periodic visits, which may be announced or unannounced, to your Center for the purposes of determining compliance with the requirements of the Franchise Agreement, for conducting quality assurance audits, and for any other purpose connected with the System only if we deem such necessary in our discretion.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We have the right to add to or otherwise modify the Manual from time to time to reflect changes in the specifications, standards, operating procedures and rules we prescribe.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your Center will be located at a single site, which must meet our standards and specifications and must be approved by us in advance.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are restricted from establishing a presence on, or marketing on the Internet without our written consent.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
During the eight weeks prior to your Opening Date and three weeks after you open, you must spend a minimum of $10,000 on local advertising, promotion, and other marketing activities on marketing activities and vendors that we specify or approve in connection with your grand opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You are required to spend $2,000 per month on local marketing, advertising and promotion of your Center.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You must, at your expense, participate in, and comply with the requirements of our gift certificate, loyalty, customer retention, and customer loyalty programs that we implement from time to time.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Subject to restrictions under applicable health law, all equipment, products and services to be offered at your Center must be purchased from us, our affiliate(s) or approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Subject to restrictions under applicable health law, all equipment, products and services to be offered at your Center must be purchased from us, our affiliate(s) or approved suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We require you to enter into a merchant services agreement with our designated supplier for payment processing and fund transfer services (i.e., ACH).
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must allow us to debit your account through the Automated Clearing House (“ACH”) system or any other means of electronic funds transfer.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must, at your expense, participate in, and comply with the requirements of our gift certificate, loyalty, customer retention, and customer loyalty programs that we implement from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 11
Your Center must at all times be under the active full-time management of either the Operating Principal or the Manager even in jurisdictions where you will be contracting with a P.C.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use any hardware and software programs we designate.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We shall have full access to all of your Computer System, POS system, video surveillance and data and all related information by means of direct access, either in person or by telephone, modem, or Internet to permit us to verify your compliance with your obligations under this Agreement.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may offer additional or refresher training courses from time to time.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Attendance is mandatory.
The filing answers no to 3 questions
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at 10X Health System
10X Health System presents a compact, corporate-controlled opportunity for software vendors. The system consists of 7 total units, all of which are company-owned. No franchised locations are reported in the 2023 FDD, and year-over-year unit growth is not disclosed. This means the addressable market is limited to these 7 sites, with no near-term expansion visible in the filing. For a vendor, the sales motion is straightforward: you are selling into a single corporate entity, not a dispersed network of franchisees.
Average unit volume (AUV) is not disclosed in the FDD, so revenue-based sizing is unavailable. The royalty rate is 12.0%, and the initial franchise term is 10 years, though these metrics are less relevant given the absence of franchised operators.
Who controls software purchasing
The 2023 FDD identifies a lean leadership team. Brandon Dawson serves as Chief Executive Officer, and Natalie Workman is President. Scotty Geiger holds the title of Director of Franchise Operations, and Dr. Carrie Carda is the Medical Director, with Dr. Ashlee Edwards as Director of Wellness. In a 7-unit, company-owned system, software purchasing authority almost certainly sits with Dawson and Workman, with Geiger likely influencing operational tool decisions. There is no CIO or dedicated technology executive listed, so initial outreach should target the CEO and President.
Mandated and current tech stack
10X Health System mandates Dr. Chrono for both EMR and technology, as disclosed in the FDD. This is the only named system in the available data. Dr. Chrono serves as the core operational platform, covering electronic medical records and broader technology functions. Vendors offering complementary solutions—such as patient engagement, billing optimization, or wellness tracking—should position their products as integrations with or enhancements to Dr. Chrono, not replacements, unless they can demonstrate a compelling rip-and-replace value proposition to HQ.
No other mandated or recommended systems are disclosed. The absence of a named POS, scheduling, or marketing platform may indicate either reliance on Dr. Chrono modules or open gaps that a vendor could fill, but this is speculative without further data.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier designation process—whether designated, approved, or open—is not disclosed. In practice, with only 7 company-owned units, procurement is likely informal and centralized. Vendors should expect a direct evaluation by the executive team rather than a formal RFP process.
Franchise agreement renewals are governed by Item 17, which requires a renewal fee of 25% of the then-current initial franchise fee and a 10-year term. However, since there are no franchised operators, renewal-driven software evaluation cycles do not apply. The sales window is always open, contingent on HQ priorities and budget cycles, about which the FDD provides no information.
How to read the 10X Health System FDD
The full 2023 FDD is embedded below. For software vendors, the critical sections are Item 11 (franchisor's obligations), where the Dr. Chrono mandate is detailed, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which lists the executives who control purchasing. Item 17 (renewal, termination, transfer, and dispute resolution) outlines the 10-year term and renewal conditions, though its relevance is diminished here. Item 8 (restrictions on sources of products and services) is absent from our extract, so procurement rules remain opaque. Review these sections to validate the decision-maker list and tech mandates before building your pitch. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
10X Health System, answered from the filing
The 2023 FDD lists Brandon Dawson (CEO) and Natalie Workman (President) as top executives. As a small, company-owned system, purchasing decisions likely route through this leadership group, with Director of Franchise Operations Scotty Geiger potentially involved in operational tools.
The FDD mandates Dr. Chrono for both EMR and technology. No other mandated or recommended systems are disclosed in the available data.
There are 7 total units, all company-owned. No franchised locations are reported in the 2023 FDD.
The FDD does not include an Item 8 procurement extract, so whether they use designated suppliers, approved suppliers, or an open model is not disclosed in the available data.
Franchise agreements run 10 years, with renewal notice required 6–12 months before expiration. However, with only 7 company-owned units and no franchised operators, renewal-driven sales cycles are not applicable. Vendor conversations would be direct with HQ.
The 2023 FDD was filed with state franchise regulators. You can view the full document in the embedded PDF viewer below to analyze Item 11 tech mandates, Item 17 renewal terms, and executive disclosures directly.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment 10X Health System files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| DE | 1 |
|---|
Ownership
The portfolio behind 10X Health System
unknown of 10x health ventures.
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.