From the filings

HQ-led decisions

Victory Lane Center

Automotive services

Victory Lane Center runs 35 automotive-services locations for a Michigan-headquartered franchisor — 10 franchised, 25 company-owned — at an $801,036 average unit volume. Item 6 of its FDD requires QuickBooks for accounting, while LubeSoft is already in use without being required. Unit count fell 16.7% year over year, and the initial term runs 15 years at a 6% royalty.

For software vendors selling into US franchise brands.

Live signals

Total units
35
10 franchised
Unit growth YoY
-16.667%
vs prior filing
AUV
$801K
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
3%
national + local
Initial fee
$50K
per unit
Investment range
$235K–$786K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

9%of gross sales (FY2026)

Ongoing fees: 9% of gross sales (FY2026)Royalty 6%, Ad fund 3%. Total 9% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

QuickBooksIntuit
Mandatory
AccountingItem 6

ses and related services for required elements of the Computer System and are separate from the initial Computer System package purchased from us before opening. You also must use QuickBooks (or other

Google Business ProfileGoogle
MarketingItem 11

for approved Center Advertising and promotion of your VICTORY LANE® Center Business. In addition to your recommended Center Advertising expenditure, we will maintain an up-to-date Google My Business a

LubeSoftLubeSoft
Industry softwareItem 6

026 FDD v1F] Type of Fee(1) Amount Due Date Remarks Software and POS Varies; range As incurred Paid to designated third-party software License Fees averages between licensors like LubeSoft and Microso

Franchisor behaviours

What the franchisor requires

26 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 3 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Franchise agreement

You agree to establish and maintain at your own expense a bookkeeping, accounting and recordkeeping system conforming to the requirements and formats we prescribe from time-to-time.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have the right to independently access all information you collect, compile, store or generate at any time without first notifying you, and you must give us password access to your Computer System to enable us to obtain such data.

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 15 days after the end of each calendar quarter: (i) a profit and loss statement for the VICTORY LANE® Center for the immediately preceding calendar month and year-to-date; and (ii) a balance sheet as of the end of such month;

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

We or our affiliate may negotiate contracts with equipment, services inventory and installation products and services suppliers who serve as designated or Approved Suppliers to VICTORY LANE® Centers.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We can revoke our approval of a supplier at any time upon immediate notice to you.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

127906.04

Item 8

During the prior fiscal year ended December 31, 2025, we earned $20,000.00 from the sale of products or services to our franchisees. Our owner Justin Cialella has ownership interests in our affiliate, VLPP, an approved supplier. During the prior fiscal year ending December 31, 2025, VLPP earned $107,906.04 from the…

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive rebates from some suppliers based on your purchase of products and services and we have no obligation to pass them on to our franchisees or use them in any particular manner.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

85

Item 8

We estimate that approximately 85% to 95% of purchases required to open your VICTORY LANE® Center Business and of purchases required to operate your VICTORY LANE® Center Business will be from us or from other approved suppliers or under our specifications.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

want to use any item that does not comply with System Standards or is to be purchased from a supplier that has not yet been approved or seek an alternative supplier to be an Approved Supplier, you must first submit sufficient information, specifications and samples for our determination whether the item complies with…

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

You acknowledge that all telephone numbers, facsimile numbers, social media websites, Internet addresses and email addresses (collectively “Identifiers”) used in the operation of your VICTORY LANE® Center Business constitute our assets, and upon termination or expiration of this Agreement, you will take such action…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 1

Franchisees must also be sure to comply with applicable federal and state laws regulating the privacy and security of sensitive consumer and employee information.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

You agree to present to {00199927.DOC. } C-36 [2026 FA v1F] your customers such evaluation forms that we periodically prescribe and to participate and/or request your customers to participate in any surveys performed by us or on our behalf.

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

We have the right at any time during your business hours, and with three days prior notice to you, to inspect and audit, or cause to be inspected and audited, your (if you are a Business Entity) and the VICTORY LANE® Center’s business, bookkeeping and accounting records, sales and income tax records and returns and…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may periodically modify System Standards, which may accommodate regional or local variations as we determine or to comply with applicable laws, rules and regulations, and these modifications may obligate you to invest additional capital in the VICTORY LANE® Center Business and/or incur higher operating costs.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

You may operate the VICTORY LANE® Center Business only at a specific location that first must be approved by us.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

Other than the System Website and certain other activities that we approve from time to time in our sole discretion, you may not conduct activity associated with your VICTORY LANE® Center Businesses over the Internet and World Wide Web.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend a minimum of $15,000 for a grand opening event for your VICTORY LANE® Center.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

The majority of equipment, inventory, supplies and services you purchase for your VICTORY LANE® Center Business must be purchased from suppliers we designate or approve and according to our System Standards, and these suppliers may include us.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

The majority of equipment, inventory, supplies and services you purchase for your VICTORY LANE® Center Business must be purchased from suppliers we designate or approve and according to our System Standards, and these suppliers may include us.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We currently require you to pay fees and other amounts due to us and our affiliates via EFT or other similar means.

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

You must honor all credit, charge, courtesy and cash cards approved in writing by us.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

We will require you to install and utilize computer hardware and software that we designate for the Computer System.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have the right to independently access all information you collect, compile, store or generate at any time without first notifying you, and you must give us password access to your Computer System to enable us to obtain such data.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

We will require you to install and utilize computer hardware and software that we designate for the Computer System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

We charge this fee if we require, not to exceed $500 or you request and we agree to provide, per day per trainer), additional on-site training, refresher plus all related costs training, remedial training, periodic and expenses mandatory training, including training programs we may require approximately two to three…

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

You acknowledge that the attendance of at least one person at each annual franchise meeting held by us and the payment of the then-current meeting fee for at least one person is mandatory.

The filing answers no to 5 questions
  • Is there a franchisee advisory council, association or committee?Franchise agreement
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Franchise agreement

The vendor opportunity at Victory Lane Center

Victory Lane Center is an automotive-services franchisor headquartered in Michigan, running 35 locations — 10 franchised and 25 company-owned — at an $801,036 average unit volume, with unit count down 16.7% year over year. The initial franchise term runs 15 years at a 6% royalty, and Item 19 of the FDD makes a financial performance representation.

Who controls software purchasing

Item 2 names Justin A. Cialella as President and CEO, Lauren M. Cialella as Chief Operating Officer, and James E. Harrington as Vice President of Franchise Operations. Nineteen mapped operators run roughly 19 located units, all single-unit, concentrated in Michigan with a presence in Texas, North Carolina, Minnesota, and Arizona — with the majority of units company-owned, HQ is the clear buying center here.

Tech named in the FDD, and what is actually required

Item 6 obliges franchisees to use QuickBooks for accounting — the one contractually mandated system. LubeSoft appears in the filing as already in use under Item 6, without being required, and Google Business Profile is named under Item 11 without a requirement attached.

Procurement, renewals, and timing

Victory Lane Center runs an approved-supplier list under Item 8: the initial computer system package, site-selection services, and grand-opening support must come from the franchisor or an affiliate, and franchisees may propose other suppliers for approval on everything else. Item 17 lets franchisees in good standing renew for up to four additional 5-year terms, each requiring a facility upgrade to then-current standards — a recurring point to revisit the accounting and shop-management stack, especially with unit count down 16.7% year over year.

How to read the Victory Lane Center FDD

The filing is embedded in the PDF viewer below, filed with state franchise regulators in 2026. Talk to FranCloud for a ranked list of comparable automotive-services brands worth pitching.

Questions vendors ask

Victory Lane Center, answered from the filing

President and CEO Justin A. Cialella and COO Lauren M. Cialella direct brand operations, with Vice President of Franchise Operations James E. Harrington overseeing the day-to-day system.
Item 6 requires QuickBooks — the only contractually mandated system. LubeSoft appears under Item 6 as already in use without being required, and Google Business Profile is named under Item 11 without a requirement attached.
Victory Lane Center operates 35 locations — 10 franchised, 25 company-owned — in the automotive-services segment. Nineteen mapped operators run roughly 19 located units, led by Michigan.
Victory Lane Center runs an approved-supplier list under Item 8. The initial computer system package, site-selection services, and grand-opening materials must come from the franchisor or an affiliate; franchisees may propose other suppliers for approval.
Franchisees in good standing can renew for up to four additional 5-year terms under Item 17, each requiring compliance and a facility upgrade to then-current standards. Unit count fell 16.7% year over year, so renewals of existing locations may be the more relevant near-term trigger than new openings.
The full filing is available in the embedded PDF viewer below, filed with state franchise regulators in 2026.
Source

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Victory Lane Center2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

19 operators run 19 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit19

Top states by locations

MI5
TX3
NC3
MN2
AZ1

Related Automotive services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.