Victory Lane Center

The vendor opportunity at Victory Lane Center

Victory Lane Center operates 35 automotive service locations across six states—Michigan, Texas, North Carolina, Minnesota, and Arizona—with a unit mix of 25 company-owned and 10 franchised sites. The chain’s average unit volume sits at $801,035.91, and its franchisees pay a 6.0% royalty on a 15-year initial term. For software vendors, the addressable market is compact but tightly controlled from a single HQ, which simplifies the sales motion. The network shrank by 16.7% year-over-year, a contraction that may signal consolidation or operational refocusing, but the remaining units still represent a concentrated base of mandated technology users.

Who controls software purchasing

Purchasing authority rests with the C-suite in Michigan. Justin A. Cialella, President and Chief Executive Officer, and Lauren M. Cialella, Chief Operating Officer, are the primary decision-makers. James E. Harrington, Vice President of Franchise Operations, and Matthew Globke, Accounting Manager, round out the buying center, with Jack Raymond, General Operations Manager, likely influencing operational tool decisions. No multi-unit franchisees exist—all 10 franchised locations are single-unit operators—so there is no independent franchisee buying power to navigate. Every software pitch runs through HQ.

Mandated and current tech stack

The 2026 Franchise Disclosure Document mandates four systems: CPMS, LubeSoft® Software, QuickBooks by Intuit Inc., and QuickBooks 102 by Intuit Inc. Additionally, Google My Business and Integrated Services, Inc.’s Complete System appear in the operational tech landscape. This stack reveals a franchise anchored in automotive-specific operational software (LubeSoft, CPMS) and Intuit’s accounting ecosystem. Vendors offering integrations with QuickBooks or LubeSoft, or replacements that can demonstrate clear ROI against these incumbents, will find a defined target. The absence of a mandated CRM or advanced analytics tool may represent a gap.

Procurement, renewals, and timing

Item 8 of the FDD provides no extract on procurement restrictions, so the franchise does not publicly signal a designated-supplier or approved-supplier model. This ambiguity means vendors should assume an open but HQ-vetted procurement process. On the renewal side, Item 17 allows franchisees in good standing to acquire up to four successor franchises of five years each. To renew, a franchisee must give written notice within the first 90 days of the final agreement year, upgrade the site to current standards, sign the then-current franchise agreement and a general release, complete training, and pay a renewal fee. These five-year renewal windows create natural moments when operators reevaluate their tech stack, making the final year of each term a strategic window for software vendors to engage.

How to read the Victory Lane Center FDD

The 2026 Victory Lane Center FDD is embedded below. It contains the full legal and operational disclosures filed with state franchise regulators, including the mandated technology list in Item 11, the executive roster in Item 1, and the renewal conditions in Item 17. For software vendors, the most actionable sections are Items 1, 8, 11, and 17. Review these to understand exactly who buys, what they must use, and when they are most likely to switch. If you need a ranked target list of franchise systems matched to your software category, FranCloud can build that from the underlying data.