ActiveCampaignActiveCampaign
Mandatoryand distributing local marketing. You must sign the ActiveCampaign Franchisee Agreement (Exhibit C to this disclosure document), under which you agree to pay us a monthly fee (currently,
From the filings
HQ-led decisions
Tutu School Franchises
Youth servicesSoftware purchasing at Tutu School is controlled at the franchisor level, with Genevieve Custer Weeks (President) and Jen Alexander (Head of Marketing & Development) as key contacts. The system mandates ActiveCampaign for marketing automation and Classbug for class registration and billing. With 111 total units, vendors have a concentrated addressable market of 107 franchised locations.
For software vendors selling into US franchise brands.
Live signals
Total units
111
107 franchised
Unit growth YoY
—
vs prior filing
AUV
$283K
Item 19, 2025
Royalty
4%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$124K–$272K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You must compile, keep and submit to us the books, records and reports on the forms and using the methods of bookkeeping and accounting as we periodically may prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent, on-line access to data stored in your computer system, including sales, purchasing and membership data (together “Membership Information”).
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Each month you must submit to us a report of your Gross Revenues with respect to the preceding month on the day and in the form and content as we periodically prescribe.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We reserve the right to designate a primary or single source of supply for certain products and supplies, and we or an affiliate may be that single source.
Is there a franchisee advisory council, association or committee?
YesItem 11
In 2023, we established a Franchise Advisory Council (the “FAC”).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change the Approved Supplier list from time to time and will provide you with updated lists as they are changed.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1115271Item 8
In the previous fiscal year ending December 31, 2025, we collected $1,115,271 from the sale of products (including costumes, retail merchandise and wall art tutus) to franchisees, which was 38% of our total revenue of $2,931,799 in 2025 based on our audited financials.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
On an ongoing basis, you should estimate that up to 90% of your purchases will be subject to some requirement in our Operations Manual.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We may charge you an evaluation fee to conduct our evaluation and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like to purchase from an alternate supplier, you must make a written request that we review that supplier’s products and determine whether or not to approve them as a vendor.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Assets to be transferred will include the leasehold interest in the Franchised School, furniture, fixtures, furnishings, equipment, signs, decor and inventory, telephone listings, social media names or sub-domains, and any other assets owned by you and necessary for the operation of the Franchised School.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We or our authorized representative have the right at all times during the business day to enter the premises where your books and records relative to the Business are kept and to evaluate, copy and audit such books and records.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
You must at all times comply with the latest version of the Operations Manual, which may be modified from time to time by us in our sole discretion, provided that the cost of complying with any modifications must be reasonable.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must obtain our approval before entering into a lease for a site.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend no less than $8,000 to conduct a grand opening marketing campaign during the 60-day period prior to opening and during the first 30 days after your School opens.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of 5% of Gross Revenues per month on approved local marketing activities in accordance with the Manual.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We have the right to designate local or regional marketing groups and if designated, you must participate in and contribute to the advertising and marketing programs in your designated local/regional marketing group.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must use only our designated or approved suppliers as applicable to specific products, Equipment, goods, or services.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must use only our designated or approved suppliers as applicable to specific products, Equipment, goods, or services.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must make payments to us and our affiliates by electronic funds transfer or such alternative methods as we may designate.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must follow our policies, prohibitions or programs concerning gift cards or certificates, coupons and promotions and must participate in any gift card or certificate programs that we may establish.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You are responsible for ensuring that qualified and trained instructors are present at all times and leading all classes.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must purchase and use any technology system that we develop or select for the Franchised School or Network, including all future updates, supplements and modifications (the “Technology System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, on-line access to data stored in your computer system, including sales, purchasing and membership data (together “Membership Information”).
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
We also require you to use a web-based marketing platform, called ActiveCampaign, to assist you in developing and distributing local marketing.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may offer additional training or professional development opportunities, and you must pay us our then-current fee for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You must attend the annual conference unless otherwise approved.
The filing answers no to 2 questions
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 13
The vendor opportunity at Tutu School
Tutu School operates 111 total units, of which 107 are franchised and 4 are company-owned. The system reported an Average Unit Volume (AUV) of $283,159 in its 2026 FDD. The royalty rate is 4.0% of gross revenue, and the initial franchise term runs for 10 years. The franchise is headquartered in Illinois and falls under youth services. For software vendors, the addressable market is concentrated: 107 franchised locations that must comply with HQ technology mandates. The operator footprint is dominated by single-unit franchisees, with 113 operators running one location and only 2 multi-unit operators controlling between 2 and 9 units. No operator runs 10 or more units. The top states by location count are California (43), New York (9), Washington (8), Texas (8), and North Carolina (5).
Who controls software purchasing
The FDD lists five executives at the franchisor level. Genevieve Custer Weeks serves as President, and Andrew Weeks is Vice President. The growth and marketing functions are led by Ali McElroy, Chief Growth Officer, and Jen Alexander, Head of Marketing & Development. Carrie Christofel is VP of Operations. For a software vendor, the most direct path into the buying center is through Jen Alexander, who owns marketing technology, and Genevieve Custer Weeks, who holds ultimate signing authority as President. Because the franchise agreement mandates specific software systems, purchasing decisions are made at HQ and pushed down to the 107 franchised locations. There is no parent company on file; Tutu School appears to be independently owned.
Mandated and current tech stack
The 2026 FDD explicitly mandates two technology systems. ActiveCampaign, provided by ActiveCampaign, LLC, is the required marketing automation platform. For operations, Classbug is mandated as the class registration and billing software. The FDD also references a general requirement for “Registration and Class Management Software,” which Classbug fulfills. No other mandated or recommended technology vendors are disclosed in the available FDD data. This creates a clear whitespace for vendors offering complementary solutions in areas such as payroll, scheduling, or advanced CRM functionality that do not conflict with the existing mandates.
Procurement, renewals, and timing
Item 8 of the FDD does not provide an extract detailing the procurement model, so it is unknown whether Tutu School uses a designated supplier, approved supplier, or open procurement process. The franchise agreement’s renewal conditions, outlined in Item 17, require franchisees to execute the then-current form of franchise agreement, which may contain materially different terms, including different fees. Franchisees must give written notice of renewal between 6 and 12 months before the initial 10-year term expires and pay a renewal fee equal to 25% of the then-current initial franchise fee. These renewal events, occurring on a rolling basis across the system, represent natural windows when franchisees are contractually required to update their operations to meet current specifications, potentially including new technology mandates.
How to read the Tutu School FDD
The full 2026 Franchise Disclosure Document provides the legal and operational detail behind the numbers cited here. It includes the complete Item 19 financial performance representation, the full list of mandated suppliers, and the exact language governing technology requirements. Software vendors should pay particular attention to Item 11 (franchisor’s obligations) for technology mandates and Item 8 (restrictions on sources of products and services) for procurement rules. The document is embedded below for your review. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Tutu School Franchises, answered from the filing
President Genevieve Custer Weeks and Head of Marketing & Development Jen Alexander are the primary buying center contacts listed in the FDD.
The FDD mandates ActiveCampaign for marketing automation and Classbug for class registration, billing, and class management software.
There are 111 total units: 107 franchised and 4 company-owned. California leads with 43 locations, followed by New York (9) and Washington (8).
The most recent FDD does not disclose a specific procurement or supplier model in the provided Item 8 extract.
With a 10-year initial term and renewal notice required 6-12 months before expiration, contract review windows align with these renewal cycles.
The 2026 FDD was filed with state franchise regulators. You can read the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Tutu School Franchises files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
113 operators run 115 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit111
2–9 units2
Top states by locations
| CA | 41 |
|---|---|
| NY | 9 |
| WA | 8 |
| TX | 8 |
| NC | 5 |
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.