HQ-led decisions

Tiger-Rock Martial Arts

Youth services

Software purchasing at Tiger-Rock Martial Arts is controlled at the headquarters level in Kansas, where CEO Bert D. Kollars and VP James Bailey lead a lean executive team. The franchise operates 97 total units (95 franchised) and mandates a digital marketing platform alongside its proprietary Tiger-Rock App. With a footprint concentrated heavily in Texas, Louisiana, and Alabama, vendors face a single-operator-dominated system of 81 mapped franchisees and a slight recent contraction in unit count.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

digital marketing platform
Mandatory
Marketing automationItem 11

you must, at a minimum, pay BP Systems, LLC a Digital Marketing Platform Fee of $500 per month per Academy for our first tier of service-level offerings.

Tiger-Rock App
Mandatory
Proprietary systemItem 11

You must use any customized proprietary software that we designate, and includes the Tiger-Rock App.

Live signals

Total units
97
95 franchised
Unit growth YoY
-2.062%
vs prior filing
AUV
$322K
Item 19, 2025
Royalty
of gross sales
Ad fund
0%
national + local
Initial fee
$39K
per unit
Investment range
$207K–$382K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Tiger-Rock Martial Arts

Tiger-Rock Martial Arts operates 97 total locations, 95 of which are franchised, generating an average unit volume of $322,496.67. The system is almost entirely composed of single-unit operators—81 mapped franchisees with no multi-unit owners—spread across a footprint anchored by Texas (21 units), Louisiana (11), Alabama (11), Florida (9), and Georgia (6). Year-over-year unit growth sits at -2.06%, indicating a modest contraction that software vendors should factor into total addressable market calculations. For a vendor, the pitch is not a sprawling enterprise deal but a centralized sale to a Kansas headquarters that can mandate adoption across a concentrated, owner-operator network.

Who controls software purchasing

The executive roster is lean. Bert D. Kollars holds the roles of Chief Executive Officer, Corporate President, and Chairman of the Board, making him the ultimate decision-maker for any system-wide technology investment. James Bailey serves as Vice President, and Chris Jackson is the named point of contact for Franchise Support and Development—likely the individual who evaluates operational tools and fields vendor inquiries. The board secretary and treasurer, Brooke Rolling and Michael Holt, round out the leadership group. With no parent company on file, Tiger-Rock appears independently owned, meaning the C-suite in Kansas has full autonomy over procurement without external corporate oversight.

Mandated and current tech stack

The 2025 Franchise Disclosure Document explicitly mandates two technology components: a digital marketing platform and the Tiger-Rock App. No other operational systems—such as point-of-sale, member management, scheduling, or payment processing—are named in the provided disclosures. This gap suggests that categories outside of marketing and the branded app may be open for vendor competition or selected at the franchisee level. A vendor selling CRM, billing, or class management software should approach HQ with a clear argument for standardization, given the system’s single-unit operator base and the absence of existing mandates in those areas.

Procurement, renewals, and timing

Item 8 procurement restrictions are not present in the available FDD extract, which typically indicates an open purchasing environment unless a specific system is mandated elsewhere. For renewal timing, Item 17 requires franchisees to give written notice at least two months before the expiration of their current term, but the initial term length itself is not disclosed. Franchisees must also sign the then-current franchise agreement, attend required training, and meet remodeling standards. These renewal triggers create periodic touchpoints where HQ could introduce new technology requirements, though the lack of a known term length makes it difficult to predict cycle timing. With negative unit growth, net-new location sales are not a reliable pipeline; vendors should focus on replacing or supplementing the existing mandated stack.

How to read the Tiger-Rock Martial Arts FDD

The 2025 FDD is the primary source for verifying every data point discussed here, from the executive team listed in Item 1 to the specific technology mandates and unit economics. The embedded viewer below contains the full document as filed with state regulators. Review Item 11 for the complete franchisor obligations on technology, Item 8 for any purchasing restrictions not captured in our extract, and Item 20 for the precise geographic distribution of the 97 units. For a ranked target list of franchise systems aligned with your software category, FranCloud can map the full addressable market across youth services and beyond.

Questions vendors ask

Tiger-Rock Martial Arts, answered from the filing

The buying center is small. CEO Bert D. Kollars and VP James Bailey are the top executives on file. Chris Jackson, in Franchise Support and Development, is the most likely operational gatekeeper for vendor evaluations.
The 2025 FDD mandates a digital marketing platform and the Tiger-Rock App. No point-of-sale, scheduling, or CRM vendors are named, suggesting those categories may be open or locally selected.
There are 97 total units: 95 franchised and 2 company-owned. The system has 81 mapped operators, all single-unit franchisees, with the largest concentrations in Texas (21), Louisiana (11), and Alabama (11).
The FDD does not disclose a designated or approved supplier program in the provided extracts. Absent Item 8 restrictions, the model likely defaults to an open procurement environment unless a specific mandate is stated.
Renewal requires written notice two months before term end, but the initial term length is not disclosed. With a -2.06% unit growth rate, churn-driven replacement opportunities may be limited; focus on HQ-led system-wide upgrades.
The 2025 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to verify mandates, executive contacts, and unit data directly from the source.
Source

Read the filing itself

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Tiger-Rock Martial Arts2025 FDDView only
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Operator footprint

Who runs the locations

81 operators run 81 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit81

Top states by locations

TX21
LA11
AL11
FL9
GA6