Showhomes

The vendor opportunity at Showhomes

Showhomes operates a small, 15-unit franchise network in the real estate sector, headquartered in Florida. For software vendors, the addressable market is exactly those 15 franchised locations—the FDD does not disclose any company-owned units. Average unit volume sits at $714,105, and the brand charges a 5.0% royalty on a 10-year initial term. Year-over-year unit growth is negative, at -16.667%, which means the system contracted recently. That contraction may signal either consolidation or churn, but it also means the remaining operators are likely the most committed—and the most scrutinized by HQ.

Who controls software purchasing

Software purchasing authority at Showhomes is centralized at the franchisor level. The 2026 FDD lists Aurelio A. Salas as President and Chief Executive Officer, and Lindsay Simpson as Chief Marketing Officer. Marisa Santayana Salas serves as Chairwoman, while Mary Nyiri holds the Director of Franchise Operations title. For a vendor selling operational or marketing software, the likely buying center includes Salas for budget authority and Simpson for marketing-tech decisions. Nyiri may influence tools that touch franchisee workflows. Bert T. Lyles, listed as a Member, rounds out the leadership group but his operational role is not specified.

Mandated and current tech stack

Showhomes mandates a specific set of technology systems for its franchisees. The 2026 FDD Item 11 lists six required tools: a CRM/Ticketing System, customized proprietary computer software, a Franchise Resource Center, MLS access, a Showhomes database, and a proposal generation platform. None of these are identified by a third-party vendor name—they appear to be proprietary or custom-built systems. This means the brand has already invested heavily in its own tech stack, and any outside software vendor will need to either integrate with these mandated systems or demonstrate a clear gap that the proprietary tools do not fill.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Showhomes’s procurement model—whether designated supplier, approved supplier, or open—is not publicly known. On renewals, Item 17 spells out specific conditions: franchisees must give at least 7 months’ notice, repair or replace equipment, not be in breach, pay all sums owed, have the right to remain in possession of the premises, sign the then-current agreement (which may differ materially from the original), pay a renewal fee, sign a general release, and meet current qualification and training requirements. The renewal term is 5 years. For a software vendor, the 7-month notice window is the earliest signal that a franchisee is approaching a decision point where new tools might be evaluated.

How to read the Showhomes FDD

The 2026 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the full legal and operational disclosures for Showhomes. For software vendors, the most relevant sections are Item 11 (mandated technology), Item 1 (executives and buying center), Item 8 (procurement restrictions—though absent here), and Item 17 (renewal timing). The document is the single best source for understanding what Showhomes requires, who enforces those requirements, and when franchisees are most likely to be open to new vendor conversations.

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