From the filings

+0.167% units YoYHQ-led decisions

Motel 6

Lodging

Motel 6's Item 8 makes the franchisor, G6 Hospitality Franchising LLC, the only Approved Supplier for the Computer System and Software across all 1,197 franchised locations. Any vendor pitching a lodging tech product here is pitching G6 Hospitality's HQ, not a distributed franchisee base.

For software vendors selling into US franchise brands.

Live signals

Total units
1,197
1,197 franchised
Unit growth YoY
+0.167%
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$25K
per unit
Investment range
$206K–$8.84M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2026)

Ongoing fees: 8% of gross sales (FY2026)Royalty 5%, Ad fund 3%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 3%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

VersapayVersapay
Mandatory
PaymentsItem 6

irected on the applicable invoice or other demand, all invoices must be paid, and any disputes of charges must be sent, through the designated electronic payment system (currently VersaPay) in Motel 6

FacebookMeta
MarketingItem 8

approval. You may not establish or operate your own website for the Motel, and you may not conduct any e-commerce over the Internet, World Wide Web (including, but not limited to, Facebook, Twitter or

HotelKeyHotelKey
Industry softwareItem 3

The complaint generally alleges that we wrongfully suspended, restored, and/or threatened to suspend the plaintiffs’ access to certain operational systems and services (including Hotel Key and other r

MedalliaMedallia
MarketingItem 11

0 Plano, Texas Lightkeeper Service Culture Certification .75 0 Plano, Texas Living Our Values .50 0 Plano, Texas Guest Service .50 0 Plano, Texas Customer Care .50 0 Plano, Texas Medallia .50 0 Plano,

TwitterX
MarketingItem 8

You may not establish or operate your own website for the Motel, and you may not conduct any e-commerce over the Internet, World Wide Web (including, but not limited to, Facebook, Twitter or any other

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

(a) sales and/or occupancy tax returns within thirty (30) days of the filing of any such return and (b) within ninety (90) days following the end of each fiscal year in the form prescribed by Franchisor:

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, you must purchase hardware and Software for your Computer Systems, bedspreads, drapes, signage, certain casegoods, and certain other brand-specific items for the Motel through the G6 Hospitality e-procurement marketplace system or directly from our Approved Suppliers.

Is there a franchisee advisory council, association or committee?

Yes

Item 11

We have an Owner Advisory Council (“Advisory Council”) that provides a forum for owners of U.S. Motel 6/Studio 6 motels and senior management of G6 Hospitality to discuss matters that directly impact the ownership, branding, franchising, and operation of U.S. Motel 6/Studio 6 motels.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may modify or amend the Manuals, company websites, or the list of Approved Suppliers at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

5574195

Item 8

Our affiliate, G6 Hospitality, received revenues of $5,574,195 for required products and services.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We or our affiliates may receive rebates or payments related to specific items that are purchased directly from suppliers by franchisees or that we purchase for our franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

20

Item 8

For ongoing operation of your Motel, we estimate 20% to 40% of your products or services come from Required or Approved Suppliers, but you could choose to purchase 100% of products and services from Required or Approved Suppliers.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 6

Alternative Currently $1,000 Upon If we specify a required vendor for a product or Supplier Fee to $10,000 Invoice service required by the Standards and you propose a different vendor or product, we may charge you a reasonable fee to review and evaluate the alternative vendor, product, or service.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want us to consider other suppliers, you must submit a request to us in writing, together with any evidence of conformity to our specifications or Standards that we may reasonably require.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

Your Motel must comply with the current version of the Payment Card Industry Data Security Standards (“PCI-DSS”).

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor may evaluate Franchisee or the Motel for compliance with the Standards in person, online or through standard reporting, and may charge a noncompliance fee if Franchisor determines that Franchisee or the Motel has failed to comply with any Standard.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We or our affiliates may periodically revise the contents of the Manuals at our sole discretion, without prior notice, and you must comply with each new or changed standard when you receive notice of the change.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Your Agreement will specify the site or Approved Location at which you must operate your Motel.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not advertise, promote, post or list information relating to the Motel on the Internet (including, but not limited to, Facebook, Twitter or any other e-commerce, digital marketing platforms, or social media sites), through the creation of a website or otherwise (see Item 8.)

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Franchise agreement

Franchisee must participate in any loyalty program or centralized billing program required by Franchisor and pay the associated fees as specified by Franchisor in the Manuals or otherwise in writing.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

Currently, you must purchase hardware and Software for your Computer Systems, bedspreads, drapes, signage, certain casegoods, and certain other brand-specific items for the Motel through the G6 Hospitality e-procurement marketplace system or directly from our Approved Suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Currently, you must purchase hardware and Software for your Computer Systems, bedspreads, drapes, signage, certain casegoods, and certain other brand-specific items for the Motel through the G6 Hospitality e-procurement marketplace system or directly from our Approved Suppliers.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Franchise agreement

Franchisee shall designate a General Manager who must devote his or her full time, best efforts to managing the Motel and who shall have authority over the day-to-day operations of the Motel.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

You must purchase, install, and use certain brands, types, makes, and/or models of hardware, software, peripheral equipment, and support services to such hardware, software, and peripheral equipment that we designate in the Manuals or otherwise in writing.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

This information is automatically transmitted to us throughout the day in real time, and summary data is transmitted to us when you perform the night audit.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require you or your employees to periodically attend additional or refresher training programs if, among other things, you fail to comply with Standards, fail an audit, or are placed in default.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

Conferences and Training Annual Currently $1,850 Upon You, or your managing owner or executive, must Conference Fee to $5,000 per Invoice attend our annual conference and pay an Annual Motel for one Conference Fee for each Motel you own.

The filing answers no to 4 questions
  • Is a minimum grand opening advertising spend required?Item 7
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?Franchise agreement

The vendor opportunity at Motel 6

Motel 6 operates 1,197 lodging locations, all of them franchised, and franchised outlets grew a modest 0.2% year over year. Item 8 shows that the core technology purchase — the Computer System — already runs through the franchisor.

Who controls software purchasing

Motel 6's franchisor, G6 Hospitality Franchising LLC, names itself in Item 8 as the only Approved Supplier for the Computer System and Software, and requires that hardware and software for computer systems be purchased through the G6 Hospitality e-procurement marketplace or directly from Approved Suppliers. CEO Sonal Sinha, SVP of Revenue Management Shubhankar Choudhary, and Head of Finance Vikalp Babelay sit at the G6 Hospitality HQ that holds this authority. The mapped operator footprint spans 1,176 operators across 1,206 located units, concentrated in California (217), Texas (212), Georgia (55), Arizona (44) and Oregon (39).

Tech named in the FDD, and what is actually required

The Computer System and Software required under Item 11 must interface with Motel 6's central Reservation System and give G6 Hospitality access to occupancy, rate, and reservations data; the franchisor is the only Approved Supplier for that system. Franchisees must also use the required PMS vendor, buy a PCI Compliance Assistance Subscription from the designated provider, and participate in the My6 Members program and the National Sales RFP Tool. VersaPay is reached through the franchisor's portal; Facebook, Twitter and Medallia are also named in the filing.

Procurement, renewals, and timing

Motel 6's supplier model designates specific sources for certain Supplies, including the Computer System, while other Supplies need only meet Motel 6's standards and can come from any qualifying source. Renewal runs for a 10-year term and requires good standing, a Property Improvement Plan to upgrade the property, and execution of G6 Hospitality's then-current franchise agreement and general release; a Dual Brand Operation with Studio 6 must renew both agreements together for matching terms.

How to read the Motel 6 FDD

The embedded PDF below is Motel 6's 2026 Franchise Disclosure Document. Items 8 and 11 carry the Computer System requirement described here, and Item 17 the renewal conditions. For a ranked list of franchise systems whose technology mandates fit your product, talk to FranCloud.

Questions vendors ask

Motel 6, answered from the filing

The franchisor, G6 Hospitality Franchising LLC, is the only Approved Supplier for the Computer System and Software under Item 8, making HQ the only channel for that purchase. CEO Sonal Sinha sits atop that structure.
Franchisees must acquire their Computer System, including hardware and software for check-in/check-out, credit card and property-management transactions, and the franchisor is the only Approved Supplier for the Computer System and Software. They must also use the required PMS vendor and buy a PCI Compliance Assistance Subscription from the designated provider. VersaPay is reached through the franchisor's portal.
Motel 6 operates 1,197 lodging locations, all of them franchised. Franchised outlets grew 0.2% year over year.
Motel 6 designates specific suppliers for certain items, including making itself the only Approved Supplier for the Computer System and Software; other Supplies must meet Motel 6's standards and may come from any qualifying supplier, or from Approved Suppliers reached through the G6 Hospitality e-procurement marketplace.
Renewal runs for a 10-year term, conditioned on compliance, a Property Improvement Plan for upgrades, and signing G6 Hospitality's then-current franchise agreement and general release. With franchised outlets essentially flat year over year, expect PIP-driven technology refreshes tied to individual renewal dates.
The embedded PDF viewer below is Motel 6's 2026 Franchise Disclosure Document, covering the Computer System, supplier and renewal terms described on this page.
Source

Read the filing itself

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Motel 62026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1,176 operators run 1,206 mapped locations. 23 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1,153
2–9 units23

Top states by locations

CA217
TX212
GA55
AZ44
OR39

Ownership

The portfolio behind Motel 6

unknown of g6 hospitality.

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.