prohibited from establishing a website that is separate and independent from our website. You can, however, establish a presence on the following Internet social networking sites: Facebook, Twitter, a
From the filings
Morelia
Retail foodSoftware purchasing at Morelia is controlled at the headquarters level, with President Leonardo Romero and VP Fernando A. Falasca among the key decision-makers. The brand mandates a POS system across its 18 total units, creating a defined addressable market for POS and adjacent operational tools. With 15 franchised locations and a 10-year initial term, vendors have a small but concentrated opportunity to land and expand within this Florida-based retail food franchise.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
shing a website that is separate and independent from our website. You can, however, establish a presence on the following Internet social networking sites: Facebook, Twitter, and Instagram, and other
from establishing a website that is separate and independent from our website. You can, however, establish a presence on the following Internet social networking sites: Facebook, Twitter, and Instagra
eive a refund of up to 1% of Net Sales if you adhere to any investment recommendations that we may provide with respect to dining review aggregator platforms for restaurants, i.e. YELP and local influ
Franchisor behaviours
What the franchisor requires
28 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You shall maintain during the term of this Agreement and shall preserve for not less than seven years from the date of preparation full, complete and accurate books, records and accounts in accordance with the System and in the form and manner prescribed by us in the Operations Manual or otherwise in writing from…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to information that will be generated and stored on your POS System, and which must be kept up to date, and on our own computers concerning your Franchised Business, including, customer, sales, inventory and scheduling information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ten days of the end of each month, a profit and loss statement for the Franchised Business for the immediately preceding month;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, Lefab Manufacture is the only approved supplier of certain dessert and frozen novelty products, including paletas, as well as disposables, such as trays, delivery bags, and delivery sleeves, that you are required to purchase and use in of the operation of your Franchised Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We reserve and shall have the sole right to make changes in the Operations Manual, including all parts thereof, the System and the Marks at any time and without prior notice to you.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our last fiscal year ended December 31, 2024, we did not derive revenue or other material consideration as a result of franchisees’ required purchases or leases.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We reserve the right to negotiate and collect rebates, commissions, promotional allowances, volume discounts and other payments and/or benefits from all current and future suppliers of goods and services to our franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that your required purchases and leases from us or our designated or approved sources, or those meeting our standards and specifications, will be approximately 80% of your total cost to establish the Morelia franchise and approximately 50% of your total cost of operating the Morelia franchise.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We reserve the right to charge a fee to evaluate the proposed product, service or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use or sell a product or service that we have not yet evaluated, or if you want to purchase or lease a product or service from a supplier or provider that we have not yet approved (for products and services that require supplier approval), you must notify us and submit to us the information…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge that, as between us and you, we have the sole right to and interest in all telephone numbers and directory listings associated with any Marks.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
To the extent you will store, process, transmit or otherwise access or possess cardholder data in connection with the operation of your Morelia Store under this Agreement, you will maintain the security of cardholder data and adhere to the then-current Payment Card Industry Data Security Standards (“PCI DSS”)…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We will, on a periodic basis, conduct (as we deem advisable) inspections of the Franchised Business and its operations and evaluations of the methods and the staff.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may periodically modify the Operations Manual, but these modifications will not alter your fundamental status and rights under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
You may operate your Morelia Store only at the Approved Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You are prohibited from establishing a website that is separate and independent from our website.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $10,000 on a grand opening marketing program for your Franchised Business during the 30 days prior to opening and first 60 days of operations.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
We require that you spend 1% of the Net Sales of your Morelia Store each month on local advertising and promotion of the Franchised Business.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You will fully participate in all guest loyalty or frequent customer programs now or in the future adopted or approved by us.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the proprietary products we or our affiliates develop for proprietary recipes or formulas and purchase them only from us or a third-party who we have licensed to prepare and sell the products.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must obtain the computer hardware, software licenses, maintenance and support services and other related services that meet our specifications from the suppliers we specify.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All payments and any late fees and interest charges required by this Agreement shall be paid to us by or on the 10th calendar day for the immediately preceding month through our direct debit program, or such other payment method as prescribed by us, following the preceding month which the applicable fee is being paid…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You will participate in all gift certificate and/or gift card administration programs as may be designated by us from time to time.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
To employ such minimum number of employees as may be prescribed by us and to comply with all applicable federal, state and local laws, rules and regulations with respect to such employees.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must use the computer hardware and software, including the point-of-sale system that we periodically designate to operate your Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to information that will be generated and stored on your POS System, and which must be kept up to date, and on our own computers concerning your Franchised Business, including, customer, sales, inventory and scheduling information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may require you or any manager of the Franchised Business to participate in, at your expense, additional or refresher training programs at location we designate.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You and your designated management personnel must attend and successfully complete all ongoing continuing education and training programs and must attend all meetings, seminars, conventions and conference telephone calls as we require.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at Morelia
Morelia operates 18 retail food locations across five states, with a franchised base of 15 units and three company-owned stores. The brand reports an average unit volume of $449,411 and charges a 6% royalty on gross sales. For software vendors, the immediate addressable market is small—18 units—but the concentration of decision-making at headquarters simplifies the sales motion. The franchise system is independently owned, with no parent company on file, meaning the executive team listed in the FDD holds direct purchasing authority.
Year-over-year unit growth is not disclosed in the 2026 FDD. The operator footprint shows 15 mapped operators, two of whom are multi-unit franchisees controlling between two and nine locations each. The remaining 13 operators run a single unit. This structure means a single HQ-level deal can cover the entire system, but expansion will depend on new unit openings rather than large-scale rollouts to existing multi-unit groups.
Who controls software purchasing
The FDD’s Item 1 identifies the leadership team: Leonardo Romero serves as President and Chairman, Fernando A. Falasca as Vice President, Gilbert Arismendi as General Manager, Alexander Kassab as Co-Owner and Consultant, and Luis D. Correa as Director of Marketing. In a system of this size, the President and Vice President are the most likely approvers for operational software decisions, with the General Manager potentially influencing day-to-day tool selection. The Director of Marketing may play a role in customer-facing or marketing technology evaluations.
Because Morelia mandates its POS software, the franchisor clearly exerts top-down control over core operational technology. Vendors should expect a centralized evaluation process led by the C-suite rather than a franchisee-driven, bottoms-up adoption model.
Mandated and current tech stack
The 2026 FDD confirms that POS software is mandated for all franchisees. The specific vendor or system name is not disclosed in the filing. Beyond the POS mandate, no other operational or back-office systems are named as required or recommended in the available data. This leaves open questions about inventory management, labor scheduling, accounting, and loyalty platforms—areas where vendors may find greenfield opportunities if the franchisor is open to evaluating new tools.
Vendors approaching Morelia should be prepared to demonstrate integration capabilities with the existing POS environment, even if the incumbent vendor is unknown. A discovery conversation with HQ will be necessary to map the full tech stack.
Procurement, renewals, and timing
The FDD does not include an Item 8 extract, so Morelia’s procurement model—whether it uses designated suppliers, an approved supplier list, or an open purchasing framework—is not publicly disclosed. This lack of transparency means vendors must engage HQ directly to understand how software purchasing decisions are structured and whether franchisees have any autonomy in selecting non-mandated tools.
On the renewal side, Item 17 provides a clear signal: franchisees in good standing can renew for two additional, consecutive terms of five years each after the initial 10-year term. Beginning with the second renewal term, the franchisee pays the then-current renewal fee. These renewal inflection points, occurring at years 10 and 15, may create natural windows for technology re-evaluation, especially if the franchisor updates its tech mandates at the time of renewal.
How to read the Morelia FDD
The 2026 Franchise Disclosure Document for Morelia is embedded below. This PDF contains the full legal and operational disclosures filed with state franchise regulators. Software vendors should focus on Item 1 (executives and purchasing authority), Item 11 (franchisor’s obligations, including any tech mandates), Item 8 (procurement restrictions), and Item 17 (renewal and termination terms). These sections reveal who buys, what they must use, and when contracts may come up for review. For a ranked target list of franchise systems matched to your software category, connect with FranCloud.
Questions vendors ask
Morelia, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Morelia files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
14 operators run 15 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| FL | 7 |
|---|---|
| NJ | 2 |
| SC | 2 |
| NC | 1 |
| TX | 1 |
Ownership
The portfolio behind Morelia
unknown of lefab gourmet.
Related Retail food brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.