BingMicrosoft
keting Fee does not include {00199260.DOCX. } 25 [2026 FDD v1F] the cost of PPC advertising which must be paid by the Franchisee to third parties that we agree to, such as Google, Bing, or Facebook. K
From the filings
+28.814% units YoYHQ-led decisions
Keyrenter Property Management
Real estateSoftware purchasing at Keyrenter Property Management is driven by franchisor mandates and a lean HQ structure. The system runs on KeyAssist, Leadsimple, Required Business Tools, and KeyMarketing, with Joseph Steven Brown listed as the agent for service of process in the 2026 FDD. With 76 franchised units and 28.8% year-over-year unit growth, the addressable market is expanding quickly for vendors who align with the mandated stack.
For software vendors selling into US franchise brands.
Live signals
Total units
76
76 franchised
Unit growth YoY
+28.814%
vs prior filing
AUV
$651K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$119K–$244K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
e does not include {00199260.DOCX. } 25 [2026 FDD v1F] the cost of PPC advertising which must be paid by the Franchisee to third parties that we agree to, such as Google, Bing, or Facebook. Keyrenter
Google Business ProfileGoogle
o meets these standards. Lease and Leasehold Improvement {00199260.DOCX. } 20 [2026 FDD v1F] You must lease office space and finish it to our specifications. Your office must meet Google Business Prof
LeadSimpleLeadSimple
are responsible for travel and living expenses as incurred. Hours of Classroom Hours of On-The- Subject Location Training Job Training Property Management Software 2 6-15 Remotely LeadSimple 2 6-15 Re
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 7
Currently, you must utilize our approved software for all properties/units/buildings managed, except where prohibited by law.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information you collect or compile at any time without first notifying you.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must also {00199197.DOCX. } [2026 FA v1F] B-34 prepare annual Financial Statements within 30 days of the end of your fiscal year.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, we are an approved supplier of advertising material, as well as accounting and bookkeeping services and tenant screening under our trade name KeyAssist, but we are not the only approved supplier (except for bookkeeping services for your first two years of operations).
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change or add approved suppliers of this Technology at any time, in our sole discretion.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
936663Item 8
We earned $936,663 from required purchases or leases by franchisees in the fiscal year ending December 31, 2025 representing 23.83% of our total revenue of $3,929,361.62.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Designated suppliers make payments to us from franchisee purchases of products and services such as phones and tenant screening services between 5% and 15% of franchisee purchases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that 50% to 75% of your purchases and leases to establish and operate the franchise will be for goods and services which are subject to sourcing restrictions (that is, which must meet our standards and specifications, or which must be purchased from suppliers which we designate or approve).
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay our expenses to evaluate goods, services or suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you wish to purchase any items or supplies from a supplier we have not approved or wish to offer any new product or service we have not authorized in writing, you must send us a written notice specifying the supplier’s name and qualifications or product or service information and provide any additional information…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
The phone number shall remain our property and under our control, even after the termination or expiration of this Franchise Agreement.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You agree to comply with the then-current Payment Card Industry Data Security Standards as those standards may be revised and modified by the PCI Security Standards Council, LLC, or any successor organization or standards we may reasonably specify.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To ensure compliance with this Franchise Agreement, we or our representatives will have the right to enter your Approved Location, evaluate your Franchised Business operations, and inspect or examine your books, records, accounts and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We can modify the Confidential Operations {00199197.DOCX. } [2026 FA v1F] B-14 Manual at any time.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
Your Keyrenter Business must be operated from one physical location that we approve in writing.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You may not maintain a separate website, conduct e-commerce, or otherwise maintain a presence on the Internet in connection with your Franchised Business without our express written permission, which we may revoke at any time, in our sole discretion.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each month, you must spend $1,425 or 3% of your Gross Revenue, whichever is more, on new lead generation efforts through PPC advertising, digital marketing, mailers, promotions and public relations focused in the local market area surrounding the Keyrenter Business.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesFranchise agreement
You must participate in any advertising cooperative that we require for the purpose of creating and/or purchasing advertising programs for the benefit of all franchisees operating within a particular region.
Operations
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
If required by the Confidential Operations Manual, you agree to purchase or lease certain products and services only from suppliers designated or approved by us (which may include, or be limited exclusively to, us or our affiliates).
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
You agree to maintain, at all times, credit card relationships with the credit and debit card issuers or sponsors, check or credit verification services, financial center services, payment providers, merchant service providers, loyalty and gift cards, and electronic fund transfer systems (together, “Payment Vendors”)…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
You must complete our automated clearing house (ACH) authorization form allowing us to electronically debit a bank account you designate (“Franchise Account”) for: (i) all fees payable to us under this Franchise Agreement (other than the Initial Franchise Fee); and (ii) any other amounts you owe to us or any of our…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must utilize the technology, including software, computer hardware and components, point of sale system, cash register(s), communication equipment, and other related accessories or peripheral equipment (collectively, “Technology”) that we require.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We will have the right at any time to retrieve data and other information from your Technology as we, in our sole discretion, deem necessary or desirable.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
The Required Business Tools fee covers software and services you will need to operate your Franchised Business including CRM, bookkeeping and accounting software and services, and property management software (collectively, the “Required Business Tools”).
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may offer periodic refresher training courses or develop additional training courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You are required to attend this event at the location of our choice.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?
- Is a minimum grand opening advertising spend required?
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at Keyrenter
Keyrenter Property Management operates 76 franchised units, all franchised with no company-owned locations disclosed in the 2026 FDD. The system posted an average unit volume of $650,633 and grew units by 28.8% year-over-year. For software vendors, that growth rate signals a widening footprint and recurring need for operational tools across new locations. The brand is headquartered in Utah and operates in the real estate segment, specifically residential property management. Ownership appears independent—no parent company is on file.
The addressable market is 76 units today, but the renewal structure and growth trajectory suggest that number will climb. Each new franchisee must adopt the mandated tech stack, creating a direct path for vendors whose products integrate with or replace those systems.
Who controls software purchasing
The 2026 FDD lists Joseph Steven Brown as the agent for service of process. No additional executives—such as a CIO, CTO, or VP of Operations—are named in Item 1. This lean disclosure often points to centralized control by a small leadership group. Given the mandated technology stack, purchasing authority for core systems likely sits at the HQ level rather than with individual franchisees. Vendors should expect a top-down evaluation process, with compliance requirements baked into the franchise agreement.
Mandated and current tech stack
Keyrenter mandates four named systems: KeyAssist, Leadsimple, Required Business Tools, and KeyMarketing. KeyAssist appears to serve as the central operational platform, while Leadsimple handles lead management. Required Business Tools and KeyMarketing round out the stack, covering additional operational and marketing functions. No traditional point-of-sale system is named, which aligns with the property management vertical. Vendors offering complementary solutions—such as tenant screening, maintenance coordination, or accounting integrations—should map their value proposition against this mandated core.
Procurement, renewals, and timing
Item 8 procurement signals are not extracted in the current FDD corpus, so the formal procurement model—designated supplier, approved supplier, or open—is not confirmed. However, the existence of multiple mandated systems strongly implies a designated-supplier approach for technology. Franchisees must use these systems to remain in compliance.
Renewal terms provide a natural window for vendor engagement. The initial franchise term is 10 years, with up to two additional 10-year renewal periods available if franchisees meet conditions including full compliance, capital expenditure requirements, and signing the then-current franchise agreement. That agreement may contain materially different terms, including updated technology mandates. For software vendors, each renewal cycle represents a potential inflection point where the franchisor may revise the tech stack.
How to read the Keyrenter FDD
The 2026 Franchise Disclosure Document is embedded below. It contains the full legal and operational disclosures, including Item 11 technology mandates, Item 17 renewal conditions, and Item 1 executive listings. For vendors evaluating Keyrenter as a prospect, focus on Items 8, 11, and 17 to understand procurement rules, required tech, and contract timing. The document is filed with state franchise regulators and serves as the authoritative source for all claims made here.
If you need a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize based on unit growth, tech mandates, and renewal timing.
Questions vendors ask
Keyrenter Property Management, answered from the filing
The FDD names Joseph Steven Brown as agent for service of process, indicating centralized control. No additional buying-center titles are disclosed, but mandates suggest HQ-level decision-making for core systems.
Keyrenter mandates KeyAssist, Leadsimple, Required Business Tools, and KeyMarketing. No traditional POS is named; the stack focuses on property management operations and lead management.
The 2026 FDD reports 76 franchised units. Company-owned unit counts are not disclosed. The brand operates in the real estate property management segment.
Item 8 procurement signals are not extracted in the current FDD corpus. The presence of multiple mandated systems suggests a designated-supplier model for core technology, but this is not confirmed in available data.
Franchise agreements run 10 years, with up to two additional 10-year renewal terms if conditions are met. Renewal requires signing the then-current agreement, which may differ materially, creating periodic re-evaluation points for tech vendors.
The 2026 FDD is filed with state franchise regulators. You can view the embedded PDF viewer below for full details on mandates, fees, and contract terms.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Keyrenter Property Management files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
89 operators run 89 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit89
Top states by locations
| TX | 14 |
|---|---|
| FL | 10 |
| VA | 8 |
| IL | 7 |
| CA | 5 |
Related Real estate brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.