EnvisionEnvision
Mandatoryfunctions. To meet our current brand standards, you must install the following systems: Property Management, Point of Sale, Revenue Management, Events and Lead Generation System (Envision), Key Lock,
From the filings
+33.333% units YoYHQ-led decisions
Hyatt Franchising
LodgingSoftware purchasing at Hyatt Franchising is controlled at the headquarters level. The franchisor mandates specific systems including ADS, BOB, and a central reservations system. With 8 franchised units and 10 company-owned locations, the addressable market for vendors is concentrated but may offer a foothold into a growing system that saw 33.3% unit growth last year.
For software vendors selling into US franchise brands.
Live signals
Total units
18
8 franchised
Unit growth YoY
+33.333%
vs prior filing
AUV
—
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$54.35M–$89.01M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
7%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Oracle OPERAOracle
Mandatoryy approved suppliers for these services if you are constructing a new Hotel. We also provide IT Project Management Services and other technology-related services. You must use the Opera PMS at the Hot
Oracle SimphonyOracle
Mandatoryed position systems training 4-8 (varies by 4-12 (varies by Your Hotel – onsite and virtual – including but not limited to position) position) Opera, Reserve, Colleague Advantage, Simphony Total Hours
Franchisor behaviours
What the franchisor requires
21 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, unlimited access to the information that the Technology System generates and tracks.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 1
Franchisee must prepare and deliver to Hyatt the operating statements, financial statements and other reports relating to the Hotel that Hyatt periodically requires, prepared in the form, by the methods, and within the timeframes that Hyatt periodically specifies in the System Standards.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Hyatt may require Franchisee to acquire FF&E, supplies, and other goods and services only from Hyatt (or its Affiliate) or from one or more sources that Hyatt periodically designates or approves.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may establish and periodically modify the Hotel System and System Standards for certain Brand Hotels in a manner that is different from the Hotel System and System Standards that apply to some or all Brand Hotels within or outside the United States.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our 2025 fiscal year, we did not derive any revenue from selling or leasing products or services directly to Brand Hotel franchisees, but our affiliates collected about $363,552 in fees and other revenue from providing various products and services to Brand Hotel franchisees, but not including revenue from any…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, commissions, payments, benefits and other material consideration from suppliers on account of their actual or prospective dealings with you and other franchisees and owners of Brand Hotels
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
Collectively, the purchases and leases you must make from us, from designated or approved suppliers, or according to our System Standards represent approximately 75% of your total purchases and leases to establish, and approximately 75% of your total purchases and leases to operate, the Hotel.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
Interest is due on all month or the highest amounts more than 7 days late or rate law allows not available for withdrawal by due date Costs and Will vary under As incurred Due if we prevail in dispute attorneys’ fees circumstances Indemnification Will vary under As incurred You must reimburse us and circumstances…
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee wishes to obtain any FF&E, supplies, or other goods and services from a source that Hyatt has not previously approved as a supplier of the particular item or service, Franchisee must comply with Hyatt’s then current supplier approval standards.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
provided that Franchisee complies, and ensures that any recipients of that Guest Information from Franchisee (whether directly or indirectly) comply, with Hyatt’s then current policies and procedures regarding the collection, storage, use, processing and transfer of personal and/or financial data.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance and Compliance Program for the Brand Hotel franchise network.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
You must comply with the System Standards, as we periodically modify them, except for any employment-related or other policies and procedures which are clearly indicated in the System Standards as being for your optional use.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not develop a Brand Hotel at a site that we do not approve.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
At least 120 days before the Hotel’s opening, you must prepare and submit to us for our approval a written pre-opening marketing program that satisfies our requirements and contemplates spending at least $500 times the number of guest rooms at the Hotel.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You also must participate in and comply with the terms of all of our mandatory marketing, reservation service, rate and room inventory management, advertising, guest frequency and loyalty, social responsibility, discount or promotional, customer award, customer loyalty, Internet, computer, training and operating…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must also sign an agreement with our designated supplier to provide connectivity services and training for the PMS.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must also use our designated cyber end point protection and web filtering tools and enter into agreements with suppliers of such services, as applicable.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must make all payments for Royalty Fees, System Services Charges and other amounts due to us or any member of the Hyatt Group under the Franchise Agreement or relating to the Hotel by electronic funds transfer (“EFT”), which may require you to utilize an Automated Clearing House network we designate, in…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You currently must acquire the PMS, POS system, and certain other components of the Technology System only from our designated vendors.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Hyatt reserves the right to access Franchisee’s computer system independently to obtain sales information, occupancy information, and other data and information relating to the Hotel.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge fees for this training, and you must pay all travel and living expenses.
The filing answers no to 7 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 1
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?Item 1
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at Hyatt Franchising
Hyatt Franchising presents a compact but growing opportunity for software vendors. The system comprises 18 total units, split between 8 franchised locations and 10 company-owned properties. While the addressable market of 8 franchised units is small, the brand posted 33.3% year-over-year unit growth, signaling expansion that could create new implementation needs. The operator footprint is concentrated, with 1 mapped operator across approximately 1 located unit, and the top state by presence is Michigan with a single unit. There is no parent company on file; the entity appears independently owned. For vendors, this means a direct relationship with a franchisor that exerts strong central control over technology decisions.
Who controls software purchasing
Technology purchasing authority sits at the headquarters level. The FDD’s Item 1 lists key executives who likely form the buying center. Mark Hoplamazian serves as Chief Growth Officer (Interim), a role that suggests oversight of expansion and operational tools. Daniel Hansen is the Global Head of Growth Operations and Strategy, a position directly relevant to software that supports scaling and efficiency. Julienne Smith, Head of Development, and Catie Cramer, SVP and Head of Lifestyle Development, may influence tools tied to property onboarding and design. Peter Sears, Group President, Americas, rounds out the named leadership. While a chief information officer is not explicitly listed, vendors should engage the growth and operations leaders to navigate the sales process.
Mandated and current tech stack
The franchisor mandates a specific set of technology systems, as disclosed in the FDD. These include ADS, BOB, a Central reservations system, Colleague Advantage, CRS, E-Mail, Envision, and Envision Detailing. The presence of multiple mandated platforms indicates a standardized tech environment across both franchised and company-owned units. For software vendors, this creates a clear map of the incumbent systems they would need to integrate with or displace. The mandated nature of these tools means any new solution must demonstrate compatibility or a compelling reason for the franchisor to amend its required stack.
Procurement, renewals, and timing
Procurement details are sparse in the most recent FDD. Item 8, which typically outlines designated or approved supplier requirements, did not yield an extract. This absence means the specific procurement model—whether open, approved-supplier, or designated-supplier—is not publicly known from this filing. Vendors will need to clarify the process during initial conversations. Regarding timing, the initial franchise agreement runs for 20 years. Renewal is possible for an additional 10 years if the franchisee has substantially complied with the agreement, meets current standards, has passing quality assurance scores from the prior three years, and holds property rights for at least 10 years. These long cycles suggest that major technology shifts may be infrequent, but the recent unit growth could open windows for new vendor relationships as properties are added.
How to read the Hyatt Franchising FDD
The 2026 Franchise Disclosure Document provides the foundational data for any vendor’s market analysis. It details the leadership team, mandated technology systems, unit counts, and renewal conditions. The FDD confirms a 7.0% royalty fee and a 20-year initial term. Average unit volume is not disclosed. For software vendors, the document is a starting point to understand the franchisor’s operational rigidity and the centralized nature of tech decisions. Review the embedded PDF below to verify unit counts, executive names, and system mandates before building a pitch. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.
Questions vendors ask
Hyatt Franchising, answered from the filing
The FDD lists Mark Hoplamazian (Chief Growth Officer (Interim)) and Daniel Hansen (Global Head of Growth Operations and Strategy) in leadership. The buying center likely involves operations and growth leadership, though a dedicated CIO is not named in the filing.
The FDD mandates ADS, BOB, a Central reservations system, Colleague Advantage, CRS, E-Mail, Envision, and Envision Detailing. These are named as required systems for franchisees.
There are 18 total units: 8 franchised and 10 company-owned. The operator footprint is small, with 1 mapped operator across approximately 1 located unit, concentrated in Michigan.
The specific procurement model is not disclosed in the most recent FDD. Item 8 did not yield an extract detailing designated or approved supplier requirements.
The initial franchise term is 20 years. Renewal is for 10 years, contingent on compliance, passing quality scores, and property rights. Contract windows may align with these long cycles or new unit openings, given recent 33.3% growth.
The FDD was filed with state franchise regulators in 2026. You can review the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| MI | 1 |
|---|
Ownership
The portfolio behind Hyatt Franchising
unknown of hyatt franchise.
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.