EnvisionEnvision
Mandatoryfunctions. To meet our current brand standards, you must install the following systems: Property Management, Point of Sale, Revenue Management, Events and Lead Generation System (Envision), Key Lock,
From the filings
HQ-led decisions
Hyatt
LodgingSoftware purchasing at Hyatt is centrally controlled from its Chicago headquarters. The franchisor mandates a specific suite of systems—including ADS, BOB, CRS, and multiple Envision modules—across its small, predominantly company-owned portfolio of 14 units. For vendors, the addressable market is narrow: just 2 franchised locations, with the remaining 12 company-owned properties likely following the same corporate technology directives.
For software vendors selling into US franchise brands.
Live signals
Total units
14
2 franchised
Unit growth YoY
-33.333%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
—
national + local
Initial fee
—
per unit
Investment range
$70.60M–$125.57M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
5%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
Oracle OPERAOracle
Mandatoryy approved suppliers for these services if you are constructing a new Hotel. We also provide IT Project Management Services and other technology-related services. You must use the Opera PMS at the Hot
Oracle SimphonyOracle
Mandatoryed position systems training 4-8 (varies by 4-12 (varies by Your Hotel – onsite and virtual – including but not limited to position) position) Opera, Reserve, Colleague Advantage, Simphony Total Hours
CventCvent
ring. h. Third Party Profile Audit - Delivery of audit reports for hotel profiles across Google Business Profile, TripAdvisor, Yelp, AAA, Expedia, Booking.com, Kayak, Trivago, and Cvent 1x annually. (
Google Business ProfileGoogle
verability and organic traffic growth through strategic optimization and performance monitoring. h. Third Party Profile Audit - Delivery of audit reports for hotel profiles across Google Business Prof
LinkedIn RecruiterLinkedIn
1 Page) • Franchise Recruiting Tools - Hiring & Recruiting............................................................................................................ (13 Pages) - LinkedIn Recruiter .
MedalliaMedallia
fication Required .. (1 Page) • Medallia Concierge Templates ........................................................................................................... (1 Page) - Medallia Concierge T
OpenTableOpenTable
ns, and performance evaluations. m. F&B Profile Audit - Audit of select Hotel managed (not 3rd party managed) dining outlets across key platforms: Google, Meta, TripAdvisor, Yelp, OpenTable, and Seven
STRCoStar
all RMS/PrO components including floors, ceilings, room-type offsets, cost of walk, modifiers, reserve tactics, etc. Weekly Strategy call, including reporting packet with pace, STR, and history Re
TripAdvisorTripAdvisor
affic growth through strategic optimization and performance monitoring. h. Third Party Profile Audit - Delivery of audit reports for hotel profiles across Google Business Profile, TripAdvisor, Yelp, A
YelpYelp
through strategic optimization and performance monitoring. h. Third Party Profile Audit - Delivery of audit reports for hotel profiles across Google Business Profile, TripAdvisor, Yelp, AAA, Expedia,
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent, unlimited access to the information that the Technology System generates and tracks.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 1
Franchisee must prepare and deliver to Hyatt the operating statements, financial statements and other reports relating to the Hotel that Hyatt periodically requires, prepared in the form, by the methods, and within the timeframes that Hyatt periodically specifies in the System Standards.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may establish and periodically modify the Hotel System and System Standards for certain Brand Hotels in a manner that is different from the Hotel System and System Standards that apply to some or all Brand Hotels within or outside the United States.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our 2025 fiscal year, we did not derive any revenue from selling or leasing products or services directly to Brand Hotel franchisees, but our affiliates collected about $363,552 in fees and other revenue from providing various products and services to Brand Hotel franchisees, but not including revenue from any…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, commissions, payments, benefits and other material consideration from suppliers on account of their actual or prospective dealings with you and other franchisees and owners of Brand Hotels
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
Collectively, the purchases and leases you must make from us, from designated or approved suppliers, or according to our System Standards represent approximately 75% of your total purchases and leases to establish, and approximately 75% of your total purchases and leases to operate, the Hotel.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Upon Hyatt’s request, Franchisee must reimburse Hyatt’s costs in reviewing Franchisee’s request and evaluating the product, service and/or source.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If Franchisee wishes to obtain any FF&E, supplies, or other goods and services from a source that Hyatt has not previously approved as a supplier of the particular item or service, Franchisee must comply with Hyatt’s then current supplier approval standards.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
provided that Franchisee complies, and ensures that any recipients of that Guest Information from Franchisee (whether directly or indirectly) comply, with Hyatt’s then current policies and procedures regarding the collection, storage, use, processing and transfer of personal and/or financial data.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Conduct periodic inspections of the Hotel and otherwise maintain the Quality Assurance and Compliance Program for the Brand Hotel franchise network.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
You must comply with the System Standards, as we periodically modify them, except for any employment-related or other policies and procedures which are clearly indicated in the System Standards as being for your optional use.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You may not develop a Brand Hotel at a site that we do not approve.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
At least 120 days before the Hotel’s opening, you must prepare and submit to us for our approval a written pre-opening marketing program that satisfies our requirements and contemplates spending at least $500 times the number of guest rooms at the Hotel.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You also must participate in and comply with the terms of all of our mandatory marketing, reservation service, rate and room inventory management, advertising, guest frequency and loyalty, social responsibility, discount or promotional, customer award, customer loyalty, Internet, computer, training and operating…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must also sign an agreement with our designated supplier to provide connectivity services and training for the PMS.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
You must make all payments for Royalty Fees, System Services Charges and other amounts due to us or any member of the Hyatt Group under the Franchise Agreement or relating to the Hotel by electronic funds transfer (“EFT”), which may require you to utilize an Automated Clearing House network we designate, in…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You currently must acquire the PMS, POS system, and certain other components of the Technology System only from our designated vendors.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
Hyatt reserves the right to access Franchisee’s computer system independently to obtain sales information, occupancy information, and other data and information relating to the Hotel.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge fees for this training, and you must pay all travel and living expenses.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 1
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?Item 1
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Franchise agreement
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
The vendor opportunity at Hyatt
Hyatt presents a concentrated, headquarters-driven opportunity for software vendors. The system comprises 14 total units, of which 12 are company-owned and only 2 are franchised. Year-over-year unit growth stands at -33.3%, indicating a contracting footprint. For vendors targeting franchised locations, the addressable market is just 2 units. However, the 12 company-owned properties likely follow the same corporate technology mandates, meaning a successful pitch to Hyatt’s Chicago headquarters could influence the entire portfolio.
The initial franchise term is 20 years, with a royalty rate of 5.0%. Average unit volume (AUV) is not disclosed in the most recent FDD. The brand operates independently, with no parent company on file.
Who controls software purchasing
Software purchasing authority sits at the corporate level. The 2026 FDD lists five executives under Item 1 who are central to growth and operations: Mark Hoplamazian serves as Chief Growth Officer (Interim); Daniel Hansen is Global Head of Growth Operations and Strategy; Julienne Smith holds the title Head of Americas Growth; Catie Cramer is SVP, Head of Lifestyle Development; and Peter Sears is Group President, Americas. This group represents the likely buying center for technology decisions. Vendors should direct their outreach toward these growth and operations leaders rather than individual franchisees, given the franchisor’s tight control over mandated systems.
Mandated and current tech stack
Hyatt mandates a specific, named set of technology systems across its properties. The required stack includes ADS, BOB, a central reservations system, CRS, Envision, Envision Detailing, Envision Sales: Booking Management, and Envision Transient Sales. These systems cover core hotel operations, reservations, sales, and detailing functions. Any vendor selling adjacent or replacement software must demonstrate clear integration paths or superior value to displace these entrenched mandates. The presence of multiple Envision modules suggests a deep relationship with that vendor.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract in the provided data, so the specific procurement model—whether designated supplier, approved supplier, or open—remains unknown. Vendors should clarify this directly with Hyatt’s procurement or growth team. On renewals, Item 17 outlines a 10-year successor franchise term, conditioned on substantial compliance with the franchise agreement during the initial term, full compliance at the time of renewal, meeting current standards for new franchisees, passing quality assurance scores over the prior three years, and maintaining possession rights to the hotel for at least 10 years. The renewal terms may be materially different from the original agreement.
With only 2 franchised units and a shrinking system, contract windows are likely infrequent. The long 20-year initial term further spaces out renewal events. Vendors should monitor any shift in Hyatt’s growth strategy that might create new implementation opportunities.
How to read the Hyatt FDD
The Hyatt Franchise Disclosure Document is filed with state franchise regulators and provides the legal and operational blueprint for the franchise system. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 11 (mandated technology and suppliers), and Item 17 (renewal and termination terms). The embedded PDF viewer below contains the full 2026 filing. Focus on the named systems in Item 11 to understand the competitive landscape, and cross-reference Item 1 for the current decision-makers. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.
Questions vendors ask
Hyatt, answered from the filing
The FDD lists Mark Hoplamazian (Chief Growth Officer, Interim), Daniel Hansen (Global Head of Growth Operations and Strategy), Julienne Smith (Head of Americas Growth), Catie Cramer (SVP, Head of Lifestyle Development), and Peter Sears (Group President, Americas). Growth and operations leadership typically drive technology decisions.
Hyatt mandates ADS, BOB, a central reservations system, CRS, Envision, Envision Detailing, Envision Sales: Booking Management, and Envision Transient Sales, per the 2026 FDD.
Hyatt has 14 total US units: 12 company-owned and 2 franchised. The brand operates in the lodging segment.
The 2026 FDD does not disclose a specific procurement model in the provided extract. Vendors should inquire directly about designated or approved supplier requirements.
The initial franchise term is 20 years. Renewal is for 10 years, contingent on compliance, quality scores, and property rights. With only 2 franchised units and a -33.3% unit growth, near-term openings may be limited.
The Hyatt FDD was filed with state franchise regulators in 2026. You can view the full document in the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
3 operators run 3 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit3
Top states by locations
| NY | 1 |
|---|---|
| IL | 1 |
| DC | 1 |
Ownership
The portfolio behind Hyatt
unknown of hyatt franchise.
Related Lodging brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.