From the filings

HQ-led decisions

Great American Cookies

Retail food

Great American Cookies keeps software purchasing under HQ control: franchisees must buy the Information System — POS, kitchen displays, kiosks and reporting — that Great American Cookies specifies, plus a digital menu system from a vendor Great American Cookies has engaged. The system spans 395 franchised stores, with franchised outlets down 1.3% year over year.

For software vendors selling into US franchise brands.

Live signals

Total units
395
395 franchised
Unit growth YoY
-1.25%
vs prior filing
AUV
$540K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$341K–$463K
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

8%of gross sales (FY2025)

Ongoing fees: 8% of gross sales (FY2025)Royalty 6%, Ad fund 2%. Total 8% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 6%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

DoorDashDoorDash
DeliveryItem 12

accept orders to be filled at your Restaurant and you may not provide delivery services or catering services (directly or through any third party, including Uber Eats, GrubHub and DoorDash) without fi

GrubhubGrubhub
DeliveryItem 12

solicit or accept orders to be filled at your Restaurant and you may not provide delivery services or catering services (directly or through any third party, including Uber Eats, GrubHub and DoorDash)

Uber EatsUber
DeliveryItem 12

dvertise or solicit or accept orders to be filled at your Restaurant and you may not provide delivery services or catering services (directly or through any third party, including Uber Eats, GrubHub a

Franchisor behaviours

What the franchisor requires

24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We and our affiliates do have independent access to the information generated and stored in your Information System.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Currently, we require you to purchase, directly or indirectly (a) initial and ongoing inventory your will need to prepare the cookies and other approved menu items you are authorized to offer and sell at your Restaurant, and (b) branded items and other designated products that are produced by or licensed by our…

Is there a franchisee advisory council, association or committee?

Yes

Item 11

The GAC Franchise Association currently has advisory committees that focus on different aspects of our System, and whose members are elected franchisees.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may at any time change, delete, or add to any of our specifications or quality standards.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and/or our affiliates will derive revenue (to include rebates and other material consideration) on account of these purchases and leases and may impose mark-ups on products and equipment sold to and/or leased by franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

Collectively, the purchases and leases described above are approximately 95% of your overall purchases and leases in establishing the Franchise and 95% of your overall purchases and leases in operating the Franchise.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

If you use ingredients or offer to sell products that we have not approved, or buy from suppliers we have not approved, we can charge you a fee, in addition to such actions being a default of your agreement.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you wish to procure any items from a supplier other than ones we have previously approved or designated, you must deliver written notice seeking approval of the supplier.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Item 17

assign to us all of your business telephone numbers.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Conduct, as we deem advisable, inspections of the Restaurant and evaluations of the products sold and services rendered in and from the Restaurant.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 14

We may change the contents of the Manuals, but such changes will not alter your fundamental rights under the Franchise Agreement.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Before you make a binding commitment to purchase, lease, or sublease a site, we must approve in writing the proposed lease or purchase agreement or any letter of intent between you and the third-party seller or lessor.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 16

You may not offer, unless we consent in writing, products or services using the Marks (i) by mail order sales or (ii) on any website on the Internet or any other electronic communication network.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend the required grand opening marketing and promotion amounts 2 weeks before opening your Restaurant and the 6 weeks after opening the Restaurant.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

In addition to contributing to the Fund, you must also spend 2% of net sales during each calendar quarter on local advertising and promotion of your Restaurant.

Must the franchisee participate in a customer loyalty or rewards program?

Yes

Item 8

You must use our designated supplier for the loyalty programs that you are required to offer in connection with the operation of your Restaurant.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase and sell certain (a) specified beverage items (i.e. sodas), (b) icing and other products ancillary to the preparation of cookies and certain menu items, (c) branded paper products and product packaging, from our then-current approved supplier, which may modify upon written notice to you, and we may…

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You must purchase all or most parts of the digital and static menu system from an approved vendor that we engaged to design a menu/computer system for our franchisees.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

I (we) hereby authorize PAYEE to initiate debit entries to my (our) account in the entity named below ("institution") and I (we) authorize the institution to accept and to debit the amount of such entries to my (our) account for affiliated produced product I purchase, and royalties and marketing fund contributions…

Must the franchisee participate in a gift card program?

Yes

Item 8

We have an electronic gift card program and you must participate in this program.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

Your manager must assume responsibility for the day-to-day operation of the Restaurant, oversight of the preparation of food products, and supervision of personnel and accounting and must spend at least 40 hours per week overseeing the operation of the Restaurant.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase or lease and maintain, at your own expense, only those brands, types, makes and/or models of Information Systems computer hardware and software, communications hardware and software, point of sale hardware and software, kitchen display systems, kiosk(s), data and/or databases and any other items…

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We and our affiliates do have independent access to the information generated and stored in your Information System.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

Provide, as we deem appropriate, additional training for you or your manager, operating partner, assistant managers, shift leaders or other employees and quarterly training and status meetings.

The filing answers no to 1 question
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11

The vendor opportunity at Great American Cookies

Great American Cookies operates 395 stores, all of them franchised, with franchised outlets down 1.3% year over year. Item 19 of the FDD makes a financial performance representation: units open for the full 2024 calendar year, excluding international and non-reporting locations, averaged an Item 19 figure of $539,902. Great American Cookies is part of GAC Franchise Brands, under parent FAT Brands, with locations concentrated in Texas, Georgia, Tennessee, Florida and Louisiana.

Who controls software purchasing

Software purchasing runs through Great American Cookies' headquarters. Item 11 requires franchisees to purchase or lease only the brands, types and models of Information System — computer hardware and software, point-of-sale, kitchen display systems and kiosks — that Great American Cookies specifies, and to sign any software license agreement Great American Cookies or its affiliates prescribe. Drew Martin, Chief Information Officer of parent FAT Brands, and President and CEO Taylor Wiederhorn lead that side of the business.

Tech named in the FDD, and what is actually required

Beyond the Information System mandate, the FDD names DoorDash, Grubhub and Uber Eats in Item 12. Franchisees must purchase or lease and maintain security cameras and the hardware and software needed to send and receive email, photos and video, and may not use any hardware or software component that Great American Cookies has not approved. Franchisees must also buy all or most parts of the digital and static menu system from an approved vendor Great American Cookies engaged.

Procurement, renewals, and timing

Item 8 designates suppliers by category: construction, architecture, kitchen equipment, signage, the Information System, the digital menu system, gift cards, loyalty programs, and cookie ingredients (from affiliate GAC Supply) all run through franchisor-designated suppliers, and franchisees sign a Brand Technology System Support Services Agreement for Information System support. Franchisees may propose an alternative supplier for approval. The royalty runs 6.0% of sales on a 15-year initial term, with two 10-year renewals available to franchisees in good standing who pay a fee equal to 40% of the then-current initial franchise fee and sign Great American Cookies' then-current agreement.

How to read the Great American Cookies FDD

The embedded viewer below carries Great American Cookies' 2025 Franchise Disclosure Document in full, including the Item 11 technology and Item 8 supplier-restriction language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Great American Cookies where the technology mandate and renewal cadence line up with your product.

Questions vendors ask

Great American Cookies, answered from the filing

Great American Cookies' headquarters sets the technology mandate directly through Items 8 and 11. Drew Martin, Chief Information Officer of parent FAT Brands, and President and CEO Taylor Wiederhorn lead the corporate side a vendor should approach.
Great American Cookies mandates its own Information System — POS, kitchen-display, kiosk and reporting hardware and software it specifies — plus a digital and static menu system bought from a vendor Great American Cookies has engaged. The FDD names DoorDash, Grubhub and Uber Eats in Item 12.
395 total locations, all franchised, in the retail-food segment, with franchised outlets down 1.3% year over year.
Item 8 runs on designated suppliers: franchisees buy the Information System, digital menu system, cookie ingredients (from affiliate GAC Supply), and proprietary software licenses from Great American Cookies or its designated vendors. Franchisees may propose an alternative supplier for approval.
The initial term runs 15 years, with two 10-year renewals available for franchisees in good standing who pay a fee equal to 40% of the then-current initial franchise fee and sign a new agreement — each renewal a point to revisit the Information System.
The embedded PDF viewer below carries Great American Cookies' 2025 Franchise Disclosure Document.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

283 operators run 311 mapped locations. 15 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit268
2–9 units15

Top states by locations

TX96
GA28
TN28
FL21
LA20

Ownership

The portfolio behind Great American Cookies

unknown of gac franchise brands.

Related Retail food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.