The vendor opportunity at EVA
EVA operates 1 franchised location in the US, with no company-owned units. The 2024 FDD reports franchised-outlet growth of 0.0% year over year. The Item 19 financial performance representation is made, but no average unit volume figure is captured in this summary.
For software vendors, the addressable market is one franchised outlet. However, EVA’s HQ-controlled procurement model means that a single sale to the franchisor can cover the entire system. The franchisor is part of EVA S A S, and the FDD names a full executive team, including a CTO and CRO, indicating a centralized technology and revenue function.
Who controls software purchasing
Item 2 of the FDD names Jean Mariotte (President and CEO), Stephanie Belle (Chief Operating Officer), William Klein (Chief Technology Officer), Benjamin Gautier (Chief Revenue Officer), and Jeremy Voyer (Director of Sales). With one franchised location and no company-owned units, software purchasing decisions are made at HQ. The CTO is the most relevant buyer for operational and back-office software, while the CRO and Director of Sales are relevant for revenue-generating tools.
Tech named in the FDD, and what is actually required
Item 11 of the FDD sets EVA’s technology requirements. Franchisees must purchase, license, and use the computer, point of sale, business management, and ordering systems that EVA designates. They must purchase at least one POS hardware terminal, and may need more depending on the size of the franchised business. Additionally, franchisees must purchase and maintain a non-gaming computer system on-site at the approved location. The initial upfront cost for the POS and computer system ranges from $1,500 to $2,500.
Franchisees must also meet EVA’s requirements for back office and point of sale systems, security systems, printers, back-up systems, and high-speed internet access. Credit card processing must use EVA’s designated supplier and vendor, which may be integrated with the designated POS system. Online ordering, customer rewards, and gift cards must use EVA’s designated supplier and vendor for web-based, app-based, or POS-integrated systems.
Procurement, renewals, and timing
Item 8 of the FDD describes EVA’s supplier model as an approved-supplier list. Franchisees must purchase from designated or approved suppliers, which may include the franchisor or its affiliates. EVA may designate exclusive suppliers for source-restricted goods and services, including consumable technology required to offer VR gaming, inventory, equipment, apparel, supplies, uniforms, marketing materials, and other branded items. Franchisees may propose a supplier for approval.
EVA estimates that purchases from designated or approved suppliers represent approximately 50% to 60% of total purchases and leases in establishing the franchised business, and approximately 25% to 35% of ongoing operating expenses. System Supplies, as designated by EVA, must be purchased from EVA, its affiliates, or designated suppliers. Credit card processing must use EVA’s designated supplier and vendor.
Item 17 states that renewal requires compliance with the Franchise Agreement, 180 days’ prior written notice, signing the then-current form of Franchise Agreement, a general release, a renewal fee, remodeling to meet EVA’s standards, and securing the legal right to occupy the premises. The renewal term is 10 years.
How to read the EVA FDD
The embedded PDF viewer below contains EVA’s 2024 Franchise Disclosure Document. It is the brand’s official filing and includes Items 2, 8, 11, 17, and 19 referenced on this page. For a ranked target list of franchise systems to sell into, talk to FranCloud.
Ordinary royalty terms
Complete royalty terms are not confirmed.