ing engines, reservation call centers, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APO
From the filings
Cobblestone Hotels
LodgingSoftware purchasing at Cobblestone Hotels is controlled by Managing Member Kim Wogernese. The brand’s 2026 Franchise Disclosure Document (FDD) names no technology systems, leaving the tech stack entirely open across its 14 franchised hotels. This shrinking system (down 6.7% year-over-year) presents a narrow but addressable opportunity for vendors.
For software vendors selling into US franchise brands.
Live signals
Mandated & recommended tech
The systems vendors compete with
9 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ewards Program Fees described in Item 6 of this disclosure document. The Rewards Program services include administration and management of guest points and redemptions. Currently, Cendyn is the only a
es, reservation call centers, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APOLLO, SABR
ing alternative suppliers. Call Center Reservation Services You must use the Call Center Reservation Services provider that we select. Currently, we require the franchisees to use Sabre, but we may ch
the call center Center (Toll Free and 16% of revenue receiving invoice provider we require. Reservation Line) derived from each booked reservation transferred from the call center Shift4 (credit card
mount Due Date Remarks (See Note 1) Marketing Platform Fee 15% of all revenue Immediately You must participate in the derived through the upon receiving Sojern marketing platform. Sojern marketing inv
tel into compliance with the then-current image intended to be portrayed by Cobblestone Lodging Facility. Property Management One-time initial fee of Immediately upon You must use Stayntouch System $1
le to your Cobblestone Lodging Facility, or any other lodging facilities we own, operate, manage or franchise. Reservation Fees for One-time set-up fee of Immediately You must use SynXis for the Centr
nters, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APOLLO, SABRE, WORLDSPAN, various I
The vendor opportunity at Cobblestone
Cobblestone Hotels is a small lodging chain with 14 franchised hotels, according to its 2026 FDD. The system contracted by 6.7% year-over-year, and no company-owned units are reported. The brand is part of the Granite Hospitality Group, but the FDD provides no further detail on the parent’s structure. For software vendors, the addressable market is exactly those 14 locations—a narrow but clearly defined target.
The FDD names no technology systems at all. That means there is no mandated POS, property management system, or any other operational software. For a vendor, this is a completely open category: no incumbent is locked in by the franchisor, and every franchisee is free to choose their own tools.
Who controls software purchasing
Kim Wogernese, the Managing Member, is the sole executive named in the FDD. With no technology mandate from the franchisor, purchasing authority likely rests at the hotel level. The operator footprint shows that all 143 mapped operators are single-unit owners, and none control multiple properties. In practice, each of the 14 franchisees likely decides independently which software to adopt.
Tech named in the FDD, and what is actually required
The 2026 FDD names no systems. There is no mention of a POS, PMS, booking engine, or any other technology vendor. This is not a gap in the data—it is a finding that the franchisor imposes no technology requirements. Vendors should approach this as a greenfield opportunity, with no pre-existing stack to displace.
Procurement, renewals, and timing
Item 8 of the FDD, which would describe the procurement model, contains no extract. The franchisor does not publicly disclose whether franchisees must buy from designated suppliers or can choose freely. Without that signal, the safe assumption is an open procurement environment.
On timing, the initial franchise term is 10 years. After that, the agreement automatically renews for additional 2-year terms unless terminated by either party. Given the recent unit decline and no new openings, the most likely software contract windows will align with these renewal cycles. Vendors should monitor franchisee renewals for opportunities to pitch.
How to read the Cobblestone FDD
The full 2026 Franchise Disclosure Document is filed with state franchise regulators and is available in the embedded PDF viewer below. It contains the legal and financial disclosures that vendors need to assess the franchise’s technology posture and decision-making structure.
For a ranked list of franchise systems that match your software category, talk to FranCloud.
Questions vendors ask
Cobblestone Hotels, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Cobblestone Hotels files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
38 operators run 38 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 7 |
|---|---|
| IA | 5 |
| ND | 3 |
| NE | 3 |
| KS | 2 |
Ownership
The portfolio behind Cobblestone Hotels
unknown of granite hospitality group.
Related Lodging brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.