Cobblestone Hotels

The vendor opportunity at Cobblestone Hotels

Cobblestone Hotels operates a fully franchised system of 121 lodging properties, with year-over-year unit growth of 1.681%. The brand is headquartered in Wisconsin and appears independently owned, with no parent company on file. For software vendors, the addressable market is exactly 121 units, all governed by a centralized technology mandate. Average unit volume and royalty rates are not disclosed in the most recent FDD, so revenue-based sizing is unavailable. What is clear is that every location runs on a prescribed stack, making this a single-decision, multi-unit sale rather than a location-by-location grind.

Who controls software purchasing

Software purchasing authority sits at the brand level. The FDD lists three executives in Item 1: Kim Wogernese, Co-Owner & Chief Financial Officer; Jeremy Griesbach, Co-Owner; and Josie Kilgore, Brand President. In a system this size, the CFO and Brand President are the likely gatekeepers for any technology evaluation. Vendors should expect a top-down procurement process where franchisee input is minimal. There is no field-level operator footprint mapped in our corpus, reinforcing that decisions are not made at the property level.

Mandated and current tech stack

The 2025 FDD mandates a comprehensive set of systems. The named components are C-Street/Cobblestone Portal, CCR, Central Reservation System, Cobblestone Portal, Cobblestone Rewards Program, CRS, Hospitality Information Portal, and PMS. While the FDD uses generic labels like “PMS” and “CRS” without naming the underlying software vendors, the presence of a mandated stack means any new vendor must either displace an incumbent or integrate tightly with the existing ecosystem. The Cobblestone Portal and C-Street branding suggest proprietary or white-labeled tools, which may limit third-party insertion points.

Procurement, renewals, and timing

Procurement mechanics are opaque in the available data. Item 8, which typically describes designated versus approved supplier requirements, contains no extract. Similarly, Item 17 renewal signals and the initial franchise term length are not disclosed. This absence of data means vendors cannot map contract cycles or anticipate RFP windows from the FDD alone. The centralized decision-making structure, however, suggests that relationship-building at HQ is the primary path to inclusion, regardless of formal procurement rules.

How to read the Cobblestone Hotels FDD

The full 2025 Cobblestone Hotels Franchise Disclosure Document is embedded below. It contains the complete Item 1 executive roster, Item 11 technology mandates, and any additional procurement or renewal disclosures not captured in our extract. Reviewing the FDD directly is essential for verifying the mandated system vendors, understanding any approved supplier lists, and identifying the exact language around technology obligations. For software vendors building a ranked target list across franchise systems, FranCloud can surface the brands where your product fits the mandated stack and decision-making structure.