From the filings

+1.681% units YoY

Cobblestone Hotels

Lodging

Software purchasing at Cobblestone Hotels is controlled by Managing Member Kim Wogernese. The brand’s 2026 Franchise Disclosure Document (FDD) names no technology systems, leaving the tech stack entirely open across its 14 franchised hotels. This shrinking system (down 6.7% year-over-year) presents a narrow but addressable opportunity for vendors.

For software vendors selling into US franchise brands.

Live signals

Total units
121
121 franchised
Unit growth YoY
+1.681%
vs prior filing
AUV
Item 19, 2026
Royalty
of gross sales
Ad fund
national + local
Initial fee
$45K
per unit
Investment range
$100K–$2.36M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing

Mandated & recommended tech

The systems vendors compete with

9 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

Amadeus
Mandatory
SchedulingItem 8

ing engines, reservation call centers, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APO

Cendyn
Mandatory
CrmItem 8

ewards Program Fees described in Item 6 of this disclosure document. The Rewards Program services include administration and management of guest points and redemptions. Currently, Cendyn is the only a

Galileo
Mandatory
SchedulingItem 8

es, reservation call centers, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APOLLO, SABR

Sabre
Mandatory
BookingItem 8

ing alternative suppliers. Call Center Reservation Services You must use the Call Center Reservation Services provider that we select. Currently, we require the franchisees to use Sabre, but we may ch

Shift4
Mandatory
PaymentsItem 6

the call center Center (Toll Free and 16% of revenue receiving invoice provider we require. Reservation Line) derived from each booked reservation transferred from the call center Shift4 (credit card

Sojern
Mandatory
MarketingItem 6

mount Due Date Remarks (See Note 1) Marketing Platform Fee 15% of all revenue Immediately You must participate in the derived through the upon receiving Sojern marketing platform. Sojern marketing inv

Stayntouch
Mandatory
Industry softwareItem 6

tel into compliance with the then-current image intended to be portrayed by Cobblestone Lodging Facility. Property Management One-time initial fee of Immediately upon You must use Stayntouch System $1

SynXis
Mandatory
BookingItem 6

le to your Cobblestone Lodging Facility, or any other lodging facilities we own, operate, manage or franchise. Reservation Fees for One-time set-up fee of Immediately You must use SynXis for the Centr

Worldspan
Mandatory
SchedulingItem 8

nters, managing rates and content and revenue management. You must participate in third party reservation systems that we make available, including AMADEUS, GALILEO/APOLLO, SABRE, WORLDSPAN, various I

The vendor opportunity at Cobblestone

Cobblestone Hotels is a small lodging chain with 14 franchised hotels, according to its 2026 FDD. The system contracted by 6.7% year-over-year, and no company-owned units are reported. The brand is part of the Granite Hospitality Group, but the FDD provides no further detail on the parent’s structure. For software vendors, the addressable market is exactly those 14 locations—a narrow but clearly defined target.

The FDD names no technology systems at all. That means there is no mandated POS, property management system, or any other operational software. For a vendor, this is a completely open category: no incumbent is locked in by the franchisor, and every franchisee is free to choose their own tools.

Who controls software purchasing

Kim Wogernese, the Managing Member, is the sole executive named in the FDD. With no technology mandate from the franchisor, purchasing authority likely rests at the hotel level. The operator footprint shows that all 143 mapped operators are single-unit owners, and none control multiple properties. In practice, each of the 14 franchisees likely decides independently which software to adopt.

Tech named in the FDD, and what is actually required

The 2026 FDD names no systems. There is no mention of a POS, PMS, booking engine, or any other technology vendor. This is not a gap in the data—it is a finding that the franchisor imposes no technology requirements. Vendors should approach this as a greenfield opportunity, with no pre-existing stack to displace.

Procurement, renewals, and timing

Item 8 of the FDD, which would describe the procurement model, contains no extract. The franchisor does not publicly disclose whether franchisees must buy from designated suppliers or can choose freely. Without that signal, the safe assumption is an open procurement environment.

On timing, the initial franchise term is 10 years. After that, the agreement automatically renews for additional 2-year terms unless terminated by either party. Given the recent unit decline and no new openings, the most likely software contract windows will align with these renewal cycles. Vendors should monitor franchisee renewals for opportunities to pitch.

How to read the Cobblestone FDD

The full 2026 Franchise Disclosure Document is filed with state franchise regulators and is available in the embedded PDF viewer below. It contains the legal and financial disclosures that vendors need to assess the franchise’s technology posture and decision-making structure.

For a ranked list of franchise systems that match your software category, talk to FranCloud.

Questions vendors ask

Cobblestone Hotels, answered from the filing

Managing Member Kim Wogernese is the only named executive. With no technology mandate in the FDD, purchasing decisions likely rest with the franchisees themselves, each operating a single hotel.
The 2026 FDD does not mandate any technology and names no systems. The stack is entirely open—no POS, PMS, or other operational tools are required or disclosed.
The FDD lists 14 franchised hotels. The system shrank 6.7% year-over-year, and the number of company-owned units is not disclosed.
Item 8 of the FDD contains no extract, so the procurement model is not publicly disclosed. It may be open or rely on approved suppliers.
After the initial 10-year term, agreements auto-renew for 2-year terms. With the recent unit decline, new openings are unlikely, so renewal cycles are the primary window.
The FDD is filed with state franchise regulators in 2026. You can view the entire document in the embedded PDF viewer below.
Source

Read the filing itself

Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.

Cobblestone Hotels2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

38 operators run 38 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit38

Top states by locations

WI7
IA5
ND3
NE3
KS2

Ownership

The portfolio behind Cobblestone Hotels

unknown of granite hospitality group.

Related Lodging brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.