CLUB CAT 12 Franchise Disclosure Document ǀ 2024 We may impose and collect a Marketing Fee of up to 2% of Gross Revenue, currently, however, we do not collect the Marketing Fee. The Marketing Fee compensates us for certain marketing and promotional activities such as the creation and production of promotional materials, third party marketing supplier expenses, or supporting in-house marketing efforts, including salary expenses. While we have no contractual obligation to do so, it is our intent to spend Marketing Fee monies, or an equivalent amount, on regional and national brand development. We do not guarantee that you will benefit from the Marketing Fee in proportion to your Marketing Fee payments. Marketing Fee payments are not contributions to a fund as we do not maintain, nor do we require any contribution, to a marketing fund. Marketing Fee monies will not be held in a trust or escrow account, nor do we have any contractual obligation to account for Marketing Fee monies separately, and we will not have any fiduciary obligations to you with respect to the Marketing Fee. We will determine the use of the Marketing Fee monies. If Marketing Fee monies are not spent in the fiscal year in which they accrue then, as these amounts are general operating funds, we may spend such monies as we deem appropriate. We will not be required to spend any particular amount on marketing, advertising, or promotion in your Hotel’s market area, nor any pro rata amount based upon your Marketing Fee payment. Marketing Fee monies are not used to solicit new franchise sales. As Marketing Fee payments are not contributions to a fund, and we do not maintain or administer any such marketing related fund, we have no fund to audit nor do we disclose fund expenditure breakdowns by percentage in the categories of production, media placement, administrative expenses, and other uses. Also, as we have no fund, company owned stores are not required to contribute to a fund, however, company owned stores do contribute to system marketing expenditures. Local Advertising Each calendar quarter you must spend at least 2% of Gross Revenue on local advertising that conforms to our standards and specifications. This includes engaging our designated vendor to provide search engine optimization (SEO) services and a minimum spend threshold for Google Ads. Any amounts contributed to an Advertising Cooperative, described below, will be credited toward satisfaction of your local advertising expenditure requirement. We reserve the right to require you to participate in specific events that we may designate from time to time, which may require the payment of additional fees and coordination with other franchisees (including Businesses owned by us or our affiliates) and will include utilizing our designated materials and media for each event. Advertising Council There currently is no advertising council composed of franchisees that advise us on advertising policies. Website You may not establish or maintain a web site or other online presence that reflects any of the Marks or any of our copyrighted works. If we permit you to own your own domain, your domain name may not include the term “Club Cat.” Training Program Within 60 days after the franchise agreement is signed, your Managing Owner must attend and complete our initial training program to our satisfaction. Currently, training is held on an as needed basis at our headquarters in Irvine, California, but portions of the training program may be administered virtually. We do not currently maintain a formal training staff. The initial training program will be conducted by or under the direction of Shana Martin who founded the CLUB CAT concept. Ms. Martin has been with us since our inception in January 2023 and has operated a CLUB CAT Hotel since 2019. Training materials include written materials and hands-on experience. The following is a summary of our initial training program:
From the filings
CLUB CAT
Personal servicesCLUB CAT is a single-unit, company-owned pet hotel brand headquartered in California. Software purchasing decisions run through Shana Martin (Manager and President) and Sean Martin (Chief Financial Officer). The FDD mandates QuickBooks Online and names Google Ads, with a customer relationship and reservation software also required by subscription.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
6% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 technology requirements are recorded in this filing. A required choice lists alternatives for one obligation. Read each cited clause for its conditions.
There is no charge for the first two individuals to attend the initial training program. At your request, we may permit additional individuals to attend the same training program, subject to space availability and payment of reasonable tuition. You are responsible for all costs and expenses of complying with our training requirements including tuition and registration costs and salary, travel, lodging, and dining costs for all employees who participate in the training. Computer Requirements You will need to purchase two laptop computers, an iPad, and printer/scanner, and will need access to high- speed internet. The cost for this hardware ranges from $1,235 to $2,000. You also will need to maintain a subscription license for our reservation software, which provides an online booking portal appointment scheduling, and payment processing, and currently charges a license fee which ranges from $170 to $190 per month. You also must purchase and use our required accounting software, which currently is QuickBooks online and currently between $30 to $200 per month. You must also engage our designated bookkeeping services vendor who currently charges between $250 to 500 per month. We will have independent access to the information generated and stored in these programs. There are no contractual limitations on our right to access this information. We are not required to provide any ongoing maintenance, repairs, upgrades or updates to any computer hardware or software program. Security System and Webcam Requirements You will need to purchase, install, maintain, and monitor (remotely and professionally) a security system that meets our minimum specifications. We estimate that there will be no initial hardware or installation costs related to the security system, however, your ongoing fees will range between $75 to $100 per month. You will also purchase webcams for each suite per our minimum specifications and monitor the same through our designated application which currently charges $209 per month. Site Selection and Opening When you sign the Franchise Agreement, we will agree on a “Site Selection Area” within which you may locate the Hotel. You must acquire an acceptable site for the Hotel within this area within 180 days from the effective date of the Franchise Agreement. We reserve the right to approve or disapprove your proposed
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You also must purchase and use our required accounting software, which currently is QuickBooks online and currently between $30 to $200 per month.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to the information generated and stored in these programs.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You shall submit to Franchisor, in the form prescribed by Franchisor, a quarterly profit and loss statement and balance sheet (both of which may be unaudited) within 30 days after the end of each fiscal quarter.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor has the right to modify the System, periodically, which modifications may include offering new or different services and adapting to market and technology changes.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
During our fiscal year ended December 31, 2023, we derived no revenue as a result of franchisee purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
85% to 95% of your ongoing purchase and lease of goods and services in operating the franchised business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor also shall have the right to impose a reasonable testing fee.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
If you propose to purchase from a previously unapproved source, you shall submit to Franchisor a written request for such approval or shall request the supplier to submit a written request on its own behalf.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
As a condition to the execution of the Franchise Agreement, the Assignee has required that the Assignor assign all of its right, title and interest in its telephone numbers, telephone listings and telephone directory advertisements to the Assignee in the event of a termination of the Franchise Agreement;
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
you agree that you shall cause the Hotel to meet or exceed, at all times, all applicable security standards developed by the Payment Card Industry Data Security Standards (“PCI DSS”) council or its successor and other regulations and industry standards applicable to the protection of customer privacy and credit card…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its designee shall have the right at all reasonable times, both during and after the term of this Agreement, to inspect, copy, and audit your books, records, and federal, state, and local tax returns, sales tax returns and such other forms, reports, information, and data as Franchisor reasonably may…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to modify the System, periodically, which modifications may include offering new or different services and adapting to market and technology changes.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
The site must be located within the Site Selection Area identified in the Summary Page, must meet Franchisor’s minimum criteria for the building and premises, and must be approved by Franchisor.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 6
Grand opening must be held within seven days after Hotel You must spend at least this opening; initial amount on a grand opening Grand Opening and Initial $2,000 to $4,000 marketing and initial marketing Marketing Campaign campaign occurs campaign to promote the before and opening of your Hotel. during the 30- day…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Each calendar quarter you must spend at least 2% of Gross Revenue on local advertising that conforms to our standards and specifications.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You shall fully participate in all customer loyalty and reward programs and all other marketing programs which Franchisor may develop from time to time.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
At our request, you must purchase from us or from suppliers that we designate or approve (“Approved Suppliers”) all furniture, fixtures, equipment, décor items, branded and otherwise saleable merchandise, and supplies.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
At our request, you must purchase from us or from suppliers that we designate or approve (“Approved Suppliers”) all furniture, fixtures, equipment, décor items, branded and otherwise saleable merchandise, and supplies.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
On each Due Date, Franchisor will transfer from your commercial bank operating account (“Account”) the fees due and owing.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You shall purchase from Franchisor’s approved or designated suppliers or distributors (“Approved Suppliers”) all products and services necessary to construct and operate the Hotel, including fixtures, furniture, equipment, décor, signs, merchandise, supplies, music, software applications, marketing services…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Key Person must dedicate full time efforts to the position.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You will acquire and use only the point of sale and computer systems and equipment, including hardware and software, that we prescribe for use by CLUB CAT Hotels (“Computer System”), and adhere to our requirements for use.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to the information generated and stored in these programs.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 8
You must maintain a subscription license for the customer relationship and reservation software that we require, and the accounting software that we require.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may charge a reasonable tuition for these additional courses, seminars, or other training programs, and you are responsible for all training- related costs and expenses including, without limitation, salary, travel, lodging, and dining costs for all employees who participate in the training.
The filing answers no to 5 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at CLUB CAT
CLUB CAT operates a single company-owned hotel in Irvine, California, opened March 1, 2019. The Item 19 figure is $385,216 for that one company-owned CLUB CAT Hotel operated by CC Irvine, which has 1,777 square feet and daily boarding. Franchised-outlet growth is not applicable because there are no franchised outlets.
Who controls software purchasing
Item 2 names Shana Martin (Manager and President) and Sean Martin (Chief Financial Officer). With one company-owned unit and no franchised locations, software decisions are centralized at HQ. Vendors should target these executives for any pitch.
Tech named in the FDD, and what is actually required
Item 11 mandates QuickBooks Online by Intuit, currently $30 to $200 per month. The FDD also requires a subscription license for customer relationship and reservation software, but does not name the vendor. Google Ads by Google is named in Item 11. No other operational systems are named.
Procurement, renewals, and timing
Item 8 uses an approved-supplier list. Franchisees must purchase specified items from Approved Suppliers, but may request approval of alternative suppliers in writing, with a response normally within 30 days. Currently, neither the franchisor nor its affiliate is an approved supplier. Item 17 permits two additional five-year renewal terms for franchisees in good standing, subject to compliance, renovation, and signing the then-current franchise agreement.
How to read the CLUB CAT FDD
The 2024 Franchise Disclosure Document is embedded below. Review Item 8 for supplier restrictions, Item 11 for technology and training requirements, Item 17 for renewal terms, and Item 19 for the financial performance representation. For a ranked target list of franchise systems, talk to FranCloud.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
CLUB CAT, answered from the filing
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Operator footprint
Who runs the locations
2 operators run 4 mapped locations. 2 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 4 |
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Related Personal services brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.