Google Ads
Mandatorye fee more than 10% annually. Digital Campaigns Your pro-rata share of At time of expense We may negotiate contracts with vendors the cost such as realtor.com, Zillow, Trulia, and Google AdWords. If y
From the filings
HQ-led decisions
Christie's International Real Estate
Real estateSoftware purchasing at Christie's International Real Estate is controlled at the headquarters level, with Co-CEOs Michael Golden and Thaddeus Wong and President Gavin Swartzman among the key executives. The franchise mandates a specific tech stack including a proprietary Team platform, Digital CMA, and Deal Management System. With 40 total units—38 franchised and 2 company-owned—the addressable market is compact but concentrated under a single decision-making center.
For software vendors selling into US franchise brands.
Live signals
Total units
40
38 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
3%
of gross sales
Ad fund
3%
national + local
Initial fee
$35K
per unit
Investment range
$64K–$443K
all-in, Item 7
Procurement
—
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
realtor.com
MandatoryThings, and blockchain – that allows people to interact with each other and to have lifelike experiences online. Digital Campaigns. We may negotiate contracts with vendors such as realtor.com, Zillow,
Trulia
Mandatoryn – that allows people to interact with each other and to have lifelike experiences online. Digital Campaigns. We may negotiate contracts with vendors such as realtor.com, Zillow, Trulia, and Google A
Zillow
Mandatorywill not increase the fee more than 10% annually. Digital Campaigns Your pro-rata share of At time of expense We may negotiate contracts with vendors the cost such as realtor.com, Zillow, Trulia, and
Franchisor behaviours
What the franchisor requires
16 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 10 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
establish filing, accounting and inventory control systems complying with our requirements.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You will deliver or provide access to us the following: (1) monthly sales reports relating to Gross Revenue, which are due within seven (7) days of the calendar month end and; (2) within sixty (60) days after the end of each fiscal year, an annual profit and loss statement and source and use of funds statement for…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
we reserve the right to require businesses operating under the System and Marks, including your Business, to change technology systems, or implement new or changed technologies
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and our Related Parties have the right to receive, collect and retain payments, manufacturing allowances, marketing allowances, rebates, credits, monies, or benefits (collectively, “Allowances”) offered by our suppliers to you or to us or our Related Parties based upon your and/or other Affiliates’ purchases of…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 17
cancel or transfer telephone numbers and URLs to us
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 11
You must ensure that any technology you use in connection with the Business, includes and maintains appropriate data security controls, and complies with our data security policies, which may be designated in our Operations Manual or otherwise by us from time to time, which include, but are not limited to, the…
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
We can terminate this Agreement if you refuse to participate in the client survey or do not meet the minimum quality service brand standards.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
You must permit us and IP Owner to review, inspect, and audit the Business, records, Main Office, all Additional Offices (if any), in person, by mail, or electronically, and to inspect the operations of your Business.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may add to, delete from, and otherwise modify the Operations Manual from time to time as we deem necessary or appropriate.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 12
The physical address of your Business (the “Main Office”) must be approved by us in writing before you can begin to operate your Business.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We require you to execute an Automatic Bank Draft Authorization and pay most fees to us via ACH electronic funds transfer.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Designated Owner must operate the Business on a full-time basis.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must use any Proprietary Software that we designate.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
You may be required to use our web-based proprietary software to operate your real estate brokerage business, and you must pay us for the use of the proprietary software.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We reserve the right to charge a reasonable fee in connection with any ongoing training we offer.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You must attend any annual conference or conference that we sponsor or designate.
The filing answers no to 8 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must equipment be purchased from designated or approved suppliers?Franchise agreement
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Franchise agreement
The vendor opportunity at Christie's International Real Estate
Christie's International Real Estate operates a compact network of 40 total units, 38 of which are franchised and 2 company-owned. The brand is headquartered in Illinois and positions itself in the luxury real estate segment. For software vendors, the opportunity is defined by a centralized purchasing structure: all franchisees operate under a mandated technology stack dictated by the franchisor, meaning a single sale to HQ can unlock deployment across the entire system. The operator footprint is notably thin—just one mapped operator in Massachusetts, with no multi-unit operators on file—so the franchisor's corporate team is the sole buyer that matters.
The most recent Franchise Disclosure Document, filed in 2026, does not disclose an average unit volume (AUV), so vendors cannot benchmark location-level revenue. The royalty rate is 3.0% of gross revenue, and the initial franchise term runs 10 years. Year-over-year unit growth is not disclosed. Despite the small unit count, the luxury positioning and mandated tech stack suggest a willingness to invest in premium tools that support high-touch client experiences.
Who controls software purchasing
The FDD's Item 1 lists the leadership team: Co-CEOs Michael Golden and Thaddeus Wong, President Gavin Swartzman, Senior Vice President of Strategic Growth G. Scott Hurlock, and Executive Vice President of Affiliate Services Nicole Konsler. In a system this size, software purchasing decisions almost certainly route through this group. Konsler's affiliate services role makes her a likely point of contact for tools that touch franchisee operations, while Swartzman and the Co-CEOs likely hold final approval authority. There is no CIO or CTO named in the FDD, but the mandated technology requirements indicate that strategic technology decisions are made at the highest level.
Mandated and current tech stack
The FDD mandates a specific set of systems. The CHRISTIE’S INTERNATIONAL REAL ESTATE Team platform is required, alongside a Digital CMA (Comparative Market Analysis) tool and a DMS (Deal Management System). Marketing tools covering email, social media, print collateral, signage, and digital advertising are also mandated, as is open house management software. The FDD additionally references Google AdWords, realtor.com, and Trulia, though these are listed without an explicit mandate designation and may represent recommended or commonly used channels rather than required vendors.
For a software vendor, this stack reveals both integration points and gaps. The presence of a mandated DMS and CMA means any new tool must either integrate with those systems or replace them entirely—a high bar given the mandate. The marketing tool mandate is broad, leaving room for vendors offering specialized email, social, or digital advertising platforms that can complement or consolidate the existing suite.
Procurement, renewals, and timing
The FDD does not include an Item 8 procurement extract, so the formal supplier designation model—whether designated supplier, approved supplier, or open—is not disclosed. In practice, the mandated tech stack functions as a de facto designated supplier model: franchisees must use the systems specified by the franchisor. Vendors should approach this as a top-down sale to HQ, not a ground-up adoption play.
Renewal terms offer a potential entry point. The initial license agreement runs 10 years, with one additional 10-year renewal available. To renew, the franchisee must provide at least 365 days' notice, pay a $1,000 renewal fee, and sign the then-current license agreement, which may contain materially different terms and fees. This creates a natural re-evaluation window for technology requirements as contracts approach their 10-year mark. The franchisor can update the mandated tech stack as part of the renewal process, meaning vendors who engage well before renewal deadlines may find opportunities to influence the next generation of required tools.
How to read the Christie's International Real Estate FDD
The 2026 FDD is the definitive source for understanding this franchise's technology requirements, procurement rules, and decision-making structure. Item 11 details the mandated systems, while Item 1 identifies the executives who control purchasing. Item 17 outlines the renewal process and its potential impact on technology adoption cycles. The full document is embedded below for your review. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on real FDD data.
Questions vendors ask
Christie's International Real Estate, answered from the filing
Co-CEOs Michael Golden and Thaddeus Wong, President Gavin Swartzman, and SVP of Strategic Growth G. Scott Hurlock are named in the FDD. EVP of Affiliate Services Nicole Konsler likely influences affiliate-facing tools.
The FDD mandates CHRISTIE’S INTERNATIONAL REAL ESTATE Team, Digital CMA, Deal Management System (DMS), open house management software, and marketing tools for email, social media, print collateral, signage, and digital advertising.
There are 40 total units: 38 franchised and 2 company-owned. The operator footprint shows 1 mapped operator in Massachusetts, with no multi-unit operators on file.
The FDD does not disclose a specific procurement or supplier designation model in the provided extracts. The procurement signal is absent, so the model remains unconfirmed.
Franchise agreements run for 10-year initial terms, with one additional 10-year renewal possible. Renewal requires 365 days' notice and a $1,000 fee, creating potential re-evaluation windows near term-end.
The 2026 FDD is filed with state franchise regulators. You can review the full document using the embedded PDF viewer below for detailed Item 11 tech disclosures and Item 1 executive listings.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Christie's International Real Estate files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
83 operators run 83 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit83
Top states by locations
| FL | 14 |
|---|---|
| SC | 6 |
| CA | 6 |
| TX | 5 |
| NC | 4 |
Ownership
The portfolio behind Christie's International Real Estate
unknown of at world properties.
Related Real estate brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.