Boarders Inn & Suites

The vendor opportunity at Boarders Inn & Suites

Boarders Inn & Suites presents a compact, 15-unit lodging franchise headquartered in Wisconsin. For software vendors, this is not a volume play. The total addressable market is limited to these 15 franchised locations, and the system contracted by 6.25% year-over-year. There are no company-owned units on file, meaning every operating location is a franchisee bound by the brand’s technology mandates. The absence of a disclosed Average Unit Volume (AUV) in the 2025 FDD makes it difficult to model per-unit revenue potential, but the small denominator keeps any deal size modest. Vendors should approach this as a strategic, relationship-driven account where displacing an incumbent or adding value atop the mandated stack is the only viable path.

Who controls software purchasing

Purchasing authority sits at the top of a lean organization. The 2025 FDD lists Co-Owner & Chief Financial Officer Kim Wogernese and Co-Owner Jeremy Griesbach alongside Brand President Josie Kilgore. With no operators mapped in our corpus and a fully franchised system, the franchisor holds tight control over technology standards. A vendor pitch must reach Wogernese or Kilgore directly; there is no middle layer of large franchisee groups to influence. The mandate-heavy tech environment confirms that HQ makes the binding decisions on core systems, leaving individual franchisees with little to no autonomy over operational software.

Mandated and current tech stack

The 2025 FDD mandates a specific, integrated stack. The Central Reservation System is SynXis CRS, and property management runs on Stayntouch. Payment processing is locked to Shift4, and digital marketing flows through the Sojern Marketing Platform. All franchisees operate through the Cobblestone Portal, which appears to serve as the central hub for brand communications and system access. For a vendor, this means any new software must either integrate seamlessly with SynXis and Stayntouch or replace a mandated component outright—a high bar requiring a compelling ROI case presented directly to the C-suite.

Procurement, renewals, and timing

The procurement model itself is not disclosed in the most recent FDD; the Item 8 extract was not available. This leaves open the question of whether the franchisor uses a designated supplier program, an approved vendor list, or an open market. The initial franchise agreement runs for 10 years. After expiration, the agreement automatically renews for additional 2-year terms until either party terminates it as prescribed. With negative unit growth, the most realistic timing for a software conversation is not new unit openings but rather the natural churn of existing contracts or a franchisor-led initiative to upgrade the mandated stack. Vendors should monitor any executive statements or brand repositioning efforts for signals of a tech refresh.

How to read the Boarders Inn & Suites FDD

The 2025 Franchise Disclosure Document is the definitive source for understanding the legal and operational constraints on technology at Boarders Inn & Suites. Item 11 details the mandated systems named above. While Item 8 did not yield a procurement signal in our extract, a full reading may reveal additional supplier requirements. The document is filed with state franchise regulators and is available for review in the embedded viewer on this page. For vendors building a ranked target list of franchise systems, FranCloud provides the structured data and decision-maker mapping to prioritize accounts like this one efficiently.