1 Percent Lists VA

The vendor opportunity at 1 Percent Lists VA

1 Percent Lists VA operates 47 franchised units and 1 company-owned location, with a year-over-year unit growth rate of 23.684%. The franchise is concentrated in five states—Louisiana (10 units), Florida (6), Georgia (5), Pennsylvania (5), and Indiana (3)—with a total of 49 mapped operators across approximately 51 located units. Only 2 operators are multi-unit, and the unit-band split shows 47 single-unit operators and 2 operators with 2–9 units. No operators control 10 or more units.

For software vendors, this means a small but growing addressable market where most buying decisions are made at the franchisee level, but technology mandates flow from HQ. The absence of a parent company and the lean executive roster suggest a flat organizational structure where a single point of contact may control vendor relationships.

Who controls software purchasing

The 2025 FDD lists Kelly Clayton as the agent for service of process. No other executives—such as a CIO, CTO, VP of Technology, or procurement manager—are named in Item 1. This indicates that software purchasing authority likely rests with a small leadership team, possibly the founder or a managing broker. Vendors should prepare to engage directly with this centralized decision-maker rather than navigating a layered procurement department.

Because the franchise is independently owned with no parent company on file, there is no corporate overlord dictating technology choices from outside the brand. The decision-making structure is HQ-driven but lean, meaning a well-timed, concise pitch to the right person can yield quick results.

Mandated and current tech stack

The FDD mandates four technology components: agent websites, a broker website, DotLoop, and MLS access. DotLoop is the only named vendor, serving as the transaction management platform. No POS system, CRM, accounting software, or other operational tools are disclosed as mandated or recommended.

This creates a clear gap analysis for vendors. If you sell complementary tools—such as lead generation, marketing automation, back-office accounting, or compliance software—you are not competing against an entrenched mandated vendor in those categories. The mandated stack is narrowly focused on transaction management and online presence, leaving room for add-on solutions that integrate with DotLoop or enhance agent productivity.

Procurement, renewals, and timing

Item 8 of the FDD contains no procurement signal. There is no designated supplier list, no approved vendor program, and no purchasing cooperative requirement. This means franchisees are not forced to buy from a specific vendor for non-mandated technology, and HQ does not appear to operate a formal vendor review process disclosed in the FDD.

Renewal terms, outlined in Item 17, offer two successor franchise agreements of 5 years each, provided the franchisee is in good standing and meets conditions including site compliance, training completion, and payment of a successor agreement fee. The royalty fee upon renewal will not exceed the rate imposed on similarly situated renewing franchisees. With initial terms of 7 years and a 23.7% growth rate, vendors can anticipate a steady cadence of new franchisee onboarding and renewal-triggered technology evaluations.

How to read the 1 Percent Lists VA FDD

The full 2025 Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (the franchisor and its executives), Item 11 (the mandated tech stack and vendor relationships), Item 8 (procurement restrictions), and Item 17 (renewal and contract timing). Because the FDD names only one executive and mandates a narrow set of tools, the document is relatively straightforward to analyze for vendor fit. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize your outreach.