From the filings
Anytime Fitness vs Planet Fitness
Two franchise brands, side by side, from their filings.
More vendor edges
Planet Fitness
wins 4 of 10 rows
Planet Fitness is the larger system and is adding franchised locations faster.
At Anytime Fitness, headquarters controls purchasing; at Planet Fitness, owners buy from an approved list.
Evidence
Locations: 2,282 at Anytime Fitness, 2,709 at Planet Fitness.
Item 20 · 2026 filing
Evidence
Franchised location growth: -0.8% at Anytime Fitness, +5.8% at Planet Fitness.
Item 20 · 2026 filing
Evidence
Purchasing: Franchisor controlled at Anytime Fitness, Approved supplier list at Planet Fitness.
Item 8 · 2026 filing
Fitness
Anytime Fitness
0 vendor edges
Fitness
Planet Fitness
4 vendor edges
Total locations
2,282
2,709Vendor edgemore locations to sell to
Franchised locations
2,271
2,432Vendor edgemore owner-run locations
Franchised location growth
-0.8%
+5.8%Vendor edgemore new locations opening
AUV
$447K
—
Royalty
—
7%full terms unconfirmed
Ad fund
—
2%
Initial fee
$43K
$40K
Investment range
$539K–$905K
$1.28M–$5.39M
Purchasing
Franchisor controlled
Approved supplier listVendor edgeowners can buy, not only headquarters
FDD year
2026
2026
Who decides, side by side
Who decides, by category
Anytime Fitness
Headquarters picks the card processor, supplies, the CRM and the loyalty program.
Point of saleNot stated
HQMulti-unitThe filing doesn’t saySingle-unit
The filing doesn’t say. Ask headquarters who decides.
Card processingRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 8
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Evidence
Headquarters designates the card processor.
“you must obtain all billing and payment processing services from a mandatory vendor.”
Anytime FitnessItem 8 · 2026 filing
Supplies and equipmentRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 8
Show the evidenceHide the evidence
Evidence
Headquarters designates where supplies come from.
“We have the right to designate a single source or sources from whom you must purchase any required products and services, and we and/or our affiliates may be that single source or one or more of the sources.”
Anytime FitnessItem 8 · 2026 filing
CRMRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Item 8
Show the evidenceHide the evidence
Evidence
Headquarters designates the CRM.
“You currently must use the Club Management Software or our designated CRM platform to manage automated emails, text messages, and one to one communications to your members and prospective members.”
Anytime FitnessItem 8 · 2026 filing
LoyaltyRequired
HQPicks the vendorMulti-unitNo saySingle-unitNo say
Headquarters picks. Sell to headquarters.Franchise agreement
Show the evidenceHide the evidence
Evidence
Every location runs headquarters’ loyalty program.
“You must honor and participate in all member programs, programs requiring you to offer certain products or services through your Anytime Fitness Center, national campaigns, member/customer loyalty, reward, gift card, service packages, member challenges, and other promotional programs we require.”
Anytime FitnessFranchise agreement · 2026 filing
Who decides, by category
Planet Fitness
Supplies come from an approved list.
Point of saleNot stated
HQMulti-unitThe filing doesn’t saySingle-unit
The filing doesn’t say. Ask headquarters who decides.
Card processingNot stated
HQMulti-unitThe filing doesn’t saySingle-unit
The filing doesn’t say. Ask headquarters who decides.
Supplies and equipmentApproved list
HQApproves a listMulti-unitChooses from the listSingle-unitChooses from the list
Get on the approved list, then sell owner by owner.Item 8
CRMNot stated
HQMulti-unitThe filing doesn’t saySingle-unit
The filing doesn’t say. Ask headquarters who decides.
Common questions
Anytime Fitness vs Planet Fitness, answered
Anytime Fitness has 2,282 total locations and Planet Fitness has 2,709, so Planet Fitness is the larger system.
Anytime Fitness grew locations -0.8% year over year vs +5.8% for Planet Fitness, so Planet Fitness is growing faster.
Anytime Fitness: Complete royalty terms are not confirmed for the selected filing. Planet Fitness: Complete royalty terms are not confirmed for the selected filing. Percentage components alone do not establish the lower total payment.
Anytime Fitness's initial franchise fee is $43K and Planet Fitness's is $40K, so Planet Fitness has the lower fee.
Anytime Fitness's initial investment runs $539K–$905K and Planet Fitness's runs $1.28M–$5.39M, so Planet Fitness requires the larger investment.