Anytime Fitness vs Planet Fitness
Two franchise systems, side by side. For a software vendor, they are not the same opportunity.
More open target
Planet Fitness
wins 5 of 12 vendor rows
Planet Fitness wins on the three dimensions that directly drive software revenue: budget, TAM, and terrain. Average unit revenue is 4× higher ($1.87M vs $447K), which means each location has far more operating capital to absorb a SaaS subscription and the willingness to pay for tools that protect that revenue. Total and franchised unit counts are larger, and 4.4% year-over-year growth versus Anytime Fitness’s
fitness
Anytime Fitness
fitness
Planet Fitness
Total units
2,282
2,568
Franchised units
2,271
2,298
Unit growth YoY
-0.83%
4.407%
Average unit revenue (AUV)
$447K
$1.87M
Royalty
—
7%
Ad fund
—
3%
Initial franchise fee
$43K
—
Investment range (low)
$539K
$1.52M
Investment range (high)
$905K
$5.22M
Procurement model
Franchisor controlled
Approved supplier
FDD fiscal year
2026
2025
Filing freshness
CURRENT
DUE
Common questions
Anytime Fitness vs Planet Fitness, answered
Anytime Fitness has 2,282 total units and Planet Fitness has 2,568, so Planet Fitness is the larger system.
Anytime Fitness grew units -0.83% year over year vs +4.407% for Planet Fitness, so Planet Fitness is growing faster.
Anytime Fitness reports $447K in average unit revenue and Planet Fitness reports $1.87M, so Planet Fitness has the higher AUV.
Anytime Fitness's initial investment runs $539K–$905K and Planet Fitness's runs $1.52M–$5.22M, so Planet Fitness requires the larger investment.
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