Woops! Franchise

The vendor opportunity at Woops!

Woops! is a retail food franchise with a small, concentrated footprint of 22 total units—21 franchised and 1 company-owned. The brand posted an average unit volume of $196,000 and a 4.0% royalty rate in its 2026 FDD. Year-over-year unit growth was -12.5%, meaning the system is contracting. For software vendors, the immediate addressable market is limited to those 21 franchised locations, all operating under a single mandated technology stack with purchasing controlled at the New York headquarters.

Who controls software purchasing

The FDD lists five HQ executives: Rajesh (“Raj”) Bhatt (Chief Executive Officer), Gal Danay (Chief Financial Officer), Tal Avivi (Chief Design and Creative Officer), Gil Kiryati (Chief Technology Officer), and Benjamin (“Ben”) Woodruff (Co-Chief Executive Officer of Affiliated Companies). The CTO, Gil Kiryati, is the most direct buyer for operational and enterprise software. Given the franchisor’s tight control over mandated systems, any sales motion must start with Kiryati and likely involve the CEO and CFO for budget approval. There are no multi-unit operators mapped in our corpus, so no franchisee-level buying centers exist to bypass HQ.

Mandated and current tech stack

The only mandated technology disclosed in the 2026 FDD is Revel POS by Revel Systems, Inc. This system is required across all Woops! locations. No other operational, accounting, HR, or marketing platforms are named as mandated or recommended in the filing. Vendors offering complementary solutions—such as inventory management, scheduling, or loyalty—should position against this Revel backbone and expect to integrate with it. The absence of other named systems suggests potential greenfield for ancillary tools, but also means the brand has not publicly standardized anything beyond point-of-sale.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the designated-supplier versus approved-supplier structure is not disclosed. Vendors should clarify procurement rules directly with HQ. Renewal timing is governed by Item 17: franchisees must be in full compliance, have no more than three defaults during the current term, provide six months’ written notice, pay a successor fee (50% of the then-current initial franchise fee for a Bake Shop or Boutique, or $5,000 for a Mobile/Trailer or Kiosk), and execute a new agreement. The renewal term is 5 years. With an initial term of 10 years and a shrinking unit count, natural renewal-driven technology evaluations will be infrequent. Remodel requirements or relocation approvals may create additional openings for software displacement.

How to read the Woops! FDD

The 2026 Franchise Disclosure Document is the primary source for all data cited here. It details the franchisor’s obligations, the Item 11 tech mandates, and the Item 17 renewal conditions that shape software buying cycles. The embedded PDF viewer below provides the full text. Use it to verify the executive team, unit economics, and any updates to the mandated tech stack before building a pitch.

For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize accounts based on real FDD data.