The C12 Group

The vendor opportunity at The C12 Group

The C12 Group operates a compact franchise system of 65 units, all franchised, with no company-owned locations disclosed in the 2028 FDD. Average unit volume sits at $617,989, and the royalty rate is 17.5%. For software vendors, this is a small but focused target: a single-brand network with centralized purchasing signals and a mandated marketing tool already in place. The operator footprint is thin—three mapped operators across roughly three located units, with no multi-unit operators on file. Top states are Arizona (2 units) and Alabama (1 unit). Year-over-year unit growth is not disclosed, so the system appears stable rather than expanding rapidly.

Who controls software purchasing

The 2028 FDD lists Michael Sharrow as the Agent for Service of Process, based in Texas. No other C-suite titles—CIO, CTO, VP of IT—appear in Item 1. In systems this size, the named executive or a small leadership team typically controls vendor selection. If you sell software, your initial outreach should target Sharrow or the HQ office directly. There is no parent company on file; The C12 Group appears independently owned, which means decisions are not filtered through a larger corporate hierarchy.

Mandated and current tech stack

The only mandated technology disclosed in the 2028 FDD is Constant Contact, provided by Constant Contact, Inc. This is an email marketing platform, suggesting the franchisor enforces brand-level communication standards. No POS, CRM, scheduling, or operational system is named as required. That gap represents an opportunity: if you sell tools that integrate with or complement Constant Contact—or fill operational voids—you may find an open landscape. However, because Item 11 does not list other vendors, you should verify the current stack directly with the franchisor before assuming a greenfield.

Procurement, renewals, and timing

Item 8 of the 2028 FDD does not include a procurement extract, so the formal purchasing model—whether designated supplier, approved supplier, or open—is not publicly disclosed. The franchise agreement runs for one year, with unlimited twelve-month renewals available. To renew, franchisees must sign a Franchise Compliance Administrative Update letter annually, agreeing to any business model changes made during the prior year. This creates a predictable annual window when the franchisor can introduce new software requirements or re-evaluate existing vendors. Align your pitch with that yearly compliance cycle.

How to read the The C12 Group FDD

The 2028 FDD is filed with state franchise regulators and embedded below for your review. Focus on Item 1 for executive contacts, Item 11 for mandated systems, and Item 17 for renewal terms that shape purchasing timelines. The document confirms 65 franchised units, a $617,989 AUV, and a 17.5% royalty—metrics that define the total addressable market for your software. For a ranked target list of franchise systems matched to your product, FranCloud can help you prioritize where to sell next.