Marsh MD (732) 910-4447 846 Raul Perez Jr., Keisha Perez Acton-Boxborough MA (617) 785-5033 851 Urvi Athia, Bhargav Athia Beverly MA (301) 395-6687 799 Ritu Bhutda, Dhanraj Biyani Braintree MA (857) 2
From the filings
Primrose School Franchising SPE
Youth servicesSoftware purchasing at Primrose School Franchising SPE is controlled at the headquarters level, where executives like Chief Commercial Officer Greg Foglesong and Chief Franchise Officer Amy Jackson influence operational technology decisions. The system mandates CRM, ITOS, school management, and student assessment tools across all 557 franchised locations, with no company-owned units reported. This creates a concentrated addressable market of 557 early-education sites averaging nearly $2.78 million in annual unit volume.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
lved, or merged. 10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, I
event consideration other than cash is received. 4. Negative Review Response Rate. This category includes the percentage of negative reviews on business listings platforms (e.g., Google Places and Yel
.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest
Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), ap
ting Reports, FTE, Fee, Revenue OPERATIONS (Approximately 2,800 Pages) Internal Accreditation Resources – School Excellence Assurance Pre-Opening and Transfer – New School Support Procare Policies and
hara Shah, 811 Peachtree City Krutika Shah 110 Wilshire Village Drive Peachtree City GA 30269 (770) 313-1959 134 Peachtree Corners Irina Bhatia, Suvir Bhatia 6325 Primrose Hill Ct Peachtree Corners GA
erged. 10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram,
on other than cash is received. 4. Negative Review Response Rate. This category includes the percentage of negative reviews on business listings platforms (e.g., Google Places and Yelp) that have rece
and (d) Senior PMO Director from March 2019 to December 2021. From December 2021 to November 2022, Ms. Turner served as Practice Director-Customer Onboarding of Soham Inc. (d/b/a Zenoti) in Bellevue,
Franchisor behaviours
What the franchisor requires
20 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 11 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 22
Franchisee must use the Software for accounting and record keeping tasks that Franchisor specifies.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 22
Franchisee will supply to Franchisor on a quarterly basis, in the form and using the software approved or designated by Franchisor, an activity report, a profit and loss statement, and a balance sheet for the last preceding calendar quarter and for the period from January 1st through the end of such calendar quarter.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Approved suppliers for certain items may include us, our affiliates, or a third party.
Is there a franchisee advisory council, association or committee?
YesItem 11
We and our affiliates may consult the Primrose® Advisory Council (the “Advisory Council”) and/or the Advisory Council’s Marketing Committee which consist of members selected by franchisees and us, when developing advertising campaigns.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 22
Franchisor reserves the right to modify the Software from time to time, including by adding, removing, or modifying the designated components or software programs.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1919038Item 8
In the last fiscal year ending on December 31, 2025, we received $1,919,038 in revenue related to required purchases and leases of products and services by franchisees, which was 1.7% of the combined revenue of $110,413,922 for us and PSF2, as reported in our and PSF2’s unaudited financial statements.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have not received any rebates.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that 85% of your purchases and leases in establishing the Franchise and approximately 85% of your total purchases and leases in operating the Franchise will be subject to the restrictions described above.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 22
if Franchisee proposes to use any Goods or type or brand of Goods that are not then approved by Franchisor as meeting its minimum specifications and quality standards, or to purchase any Goods from a supplier that is not then designated by Franchisor as an approved supplier, Franchisee shall first notify Franchisor
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 22
Franchisor and its affiliates have the sole right to and interest in all Identifiers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 22
To the extent applicable, Franchisee must abide by: (i) the Payment Card Industry Data Security Standards enacted by the applicable card associations (as they may be modified from time to time or as successor standards are adopted);
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 22
Franchisor, in its sole discretion, may, from time to time, send a representative to the School to observe Franchisee’s operation and methods and to conduct periodic assessments using the Quality Assurance Review to determine if the School’s operations comply with Franchisor’s operating procedures and rules.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 22
Upon Franchisor’s review of the SLA prepared by Franchisee, Franchisor may accept or reject the proposed site in writing in its sole discretion.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend the Minimum Grand Opening Amount that we specify after the Site has been selected (ranging from $75,000 to $100,000 for New Schools and $50,000 to $100,000 for Conversion Schools) for grand opening advertising
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 22
Franchisee must spend in each month on local community awareness, advertising, public relations, community involvement activities, sponsorships, business partnerships, and promotions an amount equal to at least 1% of Franchisee’s Gross Revenues for the preceding month, but in no event less than $1,000 per month.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You will be required to participate in and contribute to any Cooperative designated in your coverage area and to abide by the bylaws, rules, and regulations duly required by the Cooperative, which we have the right to mandate or approve.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Your inventory of toys, academic curriculum and teaching materials, and related equipment and supplies must meet our specifications and be purchased from a vendor approved by us, unless you can obtain the exact same item/brand from another vendor.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to purchase from our approved vendors marketing collateral materials, apparel bearing the Marks, premium incentive items, toys, academic curriculum materials, equipment, training materials, booklets, and certain software that we require you to purchase or license and use in the School (the “Software”).
People
Must employees wear uniforms specified by the franchisor?
YesItem 22
Franchisee must display the Marks in a manner that Franchisor specifies on signage at the School and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationery, and other materials Franchisor designates.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 22
Franchisor may require Franchisee to pay a registration fee for each attendee to attend Additional Programs, which currently ranges from $419 to $1,299 per trainee per program but may be increased in any calendar year by up to 25% of the then-current fee.
The filing answers no to 3 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 22
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 22
The vendor opportunity at Primrose School
Primrose School Franchising SPE operates a system of 557 franchised early-education centers, with no company-owned units disclosed in the 2026 FDD. Average unit volume sits at $2,779,923.25, and the brand grew units by 6.095% year-over-year. For software vendors, this means a concentrated, single-owner-type market where every location is a franchisee bound by headquarters technology mandates. The royalty rate is 7.0%, and the initial franchise term is 10 years, with two possible successor terms of 10 years each available to compliant franchisees.
The operator footprint is narrow: 12 mapped operators control approximately 12 located units, all single-unit operators. No multi-unit operators appear in the 1–9, 10–24, or 25+ bands. Texas leads with two operators. This single-unit dominance means franchisees are unlikely to drive independent software purchasing; they will follow HQ mandates closely.
Who controls software purchasing
Headquarters executives named in Item 1 of the 2026 FDD include David Berg (Chief Executive Officer and Manager), Kristin Goran (General Counsel and Secretary), Rob Gray (Chief Financial Officer), Amy Jackson (Chief Franchise Officer of PSFC), and Greg Foglesong (Chief Commercial Officer of PSFC). While no Chief Information Officer or Chief Technology Officer is listed, the Chief Commercial Officer and Chief Franchise Officer are the most likely buyers or influencers for operational and commercial software decisions. Vendors should direct initial outreach toward these roles, framing value in terms of franchisee compliance, operational efficiency, and child-care-specific outcomes.
Because all 557 units are franchised and no parent company is on file—the brand appears independently owned—there is no larger corporate parent to navigate. The buying center is compact and HQ-driven.
Mandated and current tech stack
The 2026 FDD mandates four categories of technology: CRM software, ITOS, school management software, and student assessment tools. Specific vendor names are not disclosed in the filing. This creates an opportunity for vendors in any of these categories to inquire about incumbent displacement or complementary integrations, particularly if they can demonstrate compliance with franchisor standards and ease of deployment across a single-unit operator base.
No point-of-sale system is mentioned, which is consistent with a youth-services franchise where tuition billing and family account management typically fall under school management software rather than retail POS. Vendors offering integrated CRM, billing, and parent-communication platforms may find a receptive audience if they can map to the mandated categories.
Procurement, renewals, and timing
Item 8 of the FDD contains no procurement extract, so the franchisor’s supplier designation model—whether designated supplier, approved supplier list, or open purchasing—is not disclosed. This absence means vendors must clarify procurement rules during initial conversations with HQ. The 10-year initial term and two 10-year successor terms create natural technology refresh cycles. Franchisees approaching renewal must meet conditions tied to the Franchise Agreement, which may include technology compliance. Vendors can time outreach around these renewal windows, particularly as the system adds units at a 6.095% annual clip.
How to read the Primrose School FDD
The full 2026 Franchise Disclosure Document is available below. Review Item 1 for executive contacts, Item 11 for the franchisor’s technology obligations, and Item 17 for renewal conditions and term lengths. The unit economics in Item 19 provide the AUV and unit-count data cited here. For software vendors building a ranked target list of franchise systems, FranCloud surfaces these mandates, buyer contacts, and growth signals across hundreds of brands.
Questions vendors ask
Primrose School Franchising SPE, answered from the filing
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Operator footprint
Who runs the locations
34 operators run 34 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 14 |
|---|---|
| TN | 10 |
Ownership
The portfolio behind Primrose School Franchising SPE
unknown of primrose holding.
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.