Primrose – FDD – 04/26 D-24 1630840049.6 ID FRANCHISEE LOCATION STATE TELEPHONE Pinal S. Kerai, Navinchandra K. Patel, Mrugesh N. 668 Patel, Shashivadan V. Kerai, Nilam B. Patel West Aurora IL (269) 267-8039 869 CJ Bak Westmont IL (630) 728-1582 859 Harrison Boyd, Anita Boyd Meridian Hills IN (404) 405-9280 987 Elizabeth Robertson, Matthew Pierce Southport IN (317) 500-2370 854 Anne Lewis Rosehill Pointe KS (816) 591-0976 1007 Mira Patel, Rishit Mehta Union KY (847) 222-3631 767 Viren Patel, Roshni Patel Baton Rouge LA (512) 787-2936 776 Rose Durrani, Ghayan Goraya Columbia MD (443) 538-2008 724 Payal Jariwala Eldersburg MD (443) 416-7036 778 Vivek Parikh, Seena Desai Parikh Forest Hill MD (443) 655-3115 Krishna Vaidya, Krupali Patel, Viral Patel, Falgunbhai 804 Patel Frederick MD (443) 278-3849 Ridhdhiben Patel, Viral Patel, Falgunbhai Patel, 978 Chintalkumar Patel Germantown MD (443) 764-5222 779 Mital Patel, Samir Patel Jessup MD (240) 565-1154 550 Jasmili Majmudar, Venu Majmudar, Jignesh Majmudar North Potomac MD (301) 728-8743 766 Beenish Bhatia, Rikin Parikh, Anand M. Patel Olney MD (443) 722-7036 Krupali Patel, Viral Patel, Falgunbhai Patel, Krishna 805 Vaidya Owings Mills West MD (443) 278-3849 806 Mital Patel, Samir Patel Pasadena MD (240) 565-1154 845 Shilpa Patel, Pratham Patel Rockville MD (301) 653-6463 753 Sruthi Reddy Gurrala, Harish Bhatia, Beenish Bhatia Severn MD (410) 926-9042 1005 Mital Patel, Jainendrakumar Patel, Kinnariben Patel Timonium MD (908) 821-8774 913 Matthew Ailey W Gaithersburg MD (423) 736-0909 887 Pratham Patel, Shilpa Patel Wheaton MD (301) 653-6463 879 Kervi Parikh, Gaurav Parikh White Marsh MD (732) 910-4447 846 Raul Perez Jr., Keisha Perez Acton-Boxborough MA (617) 785-5033 851 Urvi Athia, Bhargav Athia Beverly MA (301) 395-6687 799 Ritu Bhutda, Dhanraj Biyani Braintree MA (857) 206-5910 698 Curt Van Emon Lexington MA (781) 361-5400 761 Manan Patel, Janki M. Patel Norwood MA (781) 492-6305 643 Bhargav Athia, Urvi Athia Reading MA (301) 395-6687 833 Zaheer Rafiq, Aneela Rafiq Stoneham MA (978) 809-4960 Trampas M. TenBroek, Kristen TenBroek, Pedro 843 Rodrigues, Danielle Rodrigues Wakefield MA (978) 621-1985 697 Curt Van Emon Waltham MA (781) 361-5400 Reema Patel, Kaushal Sanjanwala, Jay B. Patel, Kunjan Patel, Ami Sanjanwala, Hemal J. Patel, Sunita 927 Sanjanwala, Shalin Sanjanwala Plymouth MI (913) 638-6020 961 Saleem Karmaliani, Salima Mithani Bloomington MN (612) 559-2300 962 Salima Mithani, Saleem Karmaliani Cedar Isles MN (612) 559-2300 963 Saleem Karmaliani, Salima Mithani Mendota Heights MN (612) 559-2300 720 Raghavendra Navalgund, Pooja Kattimani Ramsey MN (408) 505-1074 928 Amy Cash, Megan Kutscher, Michael Cash Shakopee MN (937) 286-0200
From the filings
Primrose School Franchising SPE
Youth servicesPrimrose School Franchising SPE's 2026 FDD requires franchisees to license a franchisor-specified school-management system and buy the office and classroom hardware Primrose sets, and it may require security and device-management software from its designated or approved vendors. Primrose is fully franchised — 557 of 557 units — with franchised outlets up 6.095% year over year.
For software vendors selling into US franchise brands.
Live signals
Ordinary royalty terms
7% component; full terms unconfirmed
Complete royalty terms are not confirmed for the selected filing.
Recorded percentage components
These are recorded percentage components. Each has its own base and conditions; the chart does not state the total payment or confirm ad-fund completeness.
1recorded components (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
10.5 Cooperative Advertising. From time to time, Franchisor may designate a local, regional, or national advertising coverage area in which Franchisee’s business and at least one other School is located for the purpose of developing a market level business cooperative (a “Cooperative”) to pool resources for advertising or other common purposes. “Advertising coverage area” shall be designated by Franchisor, in its sole discretion, based on, without limitation, the particular Designated Market Area or Metropolitan Statistical Area (as those terms are used in the advertising industry) in which the School is located, or the area covered by a particular advertising medium (television, radio or other medium) as recognized in the industry. At the time a Cooperative is formed, Franchisor shall submit a list to Franchisee of all operating System Schools within the advertising coverage area. Franchisee agrees to participate in and contribute its share to any Cooperative in Franchisee’s advertising coverage areas and to abide by the bylaws, rules, and regulations duly required by the Cooperative, which Franchisor has the right to mandate or approve. Any such contributions to a Cooperative shall be in addition to, and not counted towards, such Brand Fund Fees and local marketing expenditures as are required pursuant to Sections 10.2 (Brand Fund), 10.3 (Grand Opening Advertising), and 10.4 (Local Advertising). The cost of the program shall be allocated among franchisees in such area and each franchisee’s share shall be in proportion to its Gross Revenues, but the aggregate of such contribution by Franchisee during any month (or other designated time period) shall not exceed 1% of Franchisee’s Gross Revenues during the previous month (or other designated time period), unless a 2/3 majority of the members of the Cooperative represented at a meeting with a quorum (a quorum exists if 50% of all members with System Schools currently open in the advertising coverage area attending a meeting) vote to increase the contribution (in which case, it may be increased up to a maximum of 2% of Franchisee’s Gross Revenues). Franchisor shall have the right to administer any Cooperative, collect contributions on behalf of any Cooperative (in which case the contributions will be paid to Franchisor in the same manner as any other fees), and to distribute expenditures on behalf of any Cooperative. Franchisor has the right, in its sole discretion, to require Cooperatives to be formed, changed, dissolved, or merged. 10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, domain names, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Marks, the School, and the entire network of System Schools. Franchisor will have the sole right to control all aspects of any Digital Marketing, including those related to Primrose – FA – 04/26 -31- [FRANCHISEE SCHOOL ID] 1630854935.6 the School. Unless Franchisor consents otherwise in writing, Franchisee, its Owners, its affiliates, and its employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the School or the network. If Franchisor does permit Franchisee or its employees to conduct any Digital Marketing, Franchisee or its employees must comply with any policies, standards, guidelines, or content requirements that Franchisor establishes periodically and must immediately modify or delete any Digital Marketing that Franchisor determines, in its sole discretion, is not compliant with such policies, standards, guidelines, or requirements. Franchisor may withdraw its approval for any Digital Marketing at any time. Simultaneously with Franchisee’s execution of this Agreement, Franchisee will execute the Internet Websites and Listings Agreement attached hereto as Exhibit B.
Primrose – FDD – 04/26 76 1630840049.6 and also shall include the fair market value of any goods or services received, directly or indirectly, by such franchisee in the event consideration other than cash is received. 4. Negative Review Response Rate. This category includes the percentage of negative reviews on business listings platforms (e.g., Google Places and Yelp) that have received a posted response from representatives of the School. This is determined based on reports from our designated vendor, which (a) monitors customer reviews on various websites, (b) categorizes such reviews as positive, negative, or neutral, and (c) tracks whether responses are posted to such reviews. The Negative Review Response Rate is (x) the number of School responses to negative reviews in calendar year 2025 divided by (y) the number of negative reviews related to a School posted in calendar year 2025.
10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, domain names, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Marks, the School, and the entire network of System Schools. Franchisor will have the sole right to control all aspects of any Digital Marketing, including those related to Primrose – FA – 04/26 -31- [FRANCHISEE SCHOOL ID] 1630854935.6 the School. Unless Franchisor consents otherwise in writing, Franchisee, its Owners, its affiliates, and its employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the School or the network. If Franchisor does permit Franchisee or its employees to conduct any Digital Marketing, Franchisee or its employees must comply with any policies, standards, guidelines, or content requirements that Franchisor establishes periodically and must immediately modify or delete any Digital Marketing that Franchisor determines, in its sole discretion, is not compliant with such policies, standards, guidelines, or requirements. Franchisor may withdraw its approval for any Digital Marketing at any time. Simultaneously with Franchisee’s execution of this Agreement, Franchisee will execute the Internet Websites and Listings Agreement attached hereto as Exhibit B.
10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, domain names, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Marks, the School, and the entire network of System Schools. Franchisor will have the sole right to control all aspects of any Digital Marketing, including those related to Primrose – FA – 04/26 -31- [FRANCHISEE SCHOOL ID] 1630854935.6 the School. Unless Franchisor consents otherwise in writing, Franchisee, its Owners, its affiliates, and its employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the School or the network. If Franchisor does permit Franchisee or its employees to conduct any Digital Marketing, Franchisee or its employees must comply with any policies, standards, guidelines, or content requirements that Franchisor establishes periodically and must immediately modify or delete any Digital Marketing that Franchisor determines, in its sole discretion, is not compliant with such policies, standards, guidelines, or requirements. Franchisor may withdraw its approval for any Digital Marketing at any time. Simultaneously with Franchisee’s execution of this Agreement, Franchisee will execute the Internet Websites and Listings Agreement attached hereto as Exhibit B.
BUSINESS SERVICES (Approximately 100 Pages) School Financial Analysis Accounting Forms Accounting Policies Accounting Reports, FTE, Fee, Revenue OPERATIONS (Approximately 2,800 Pages) Internal Accreditation Resources – School Excellence Assurance Pre-Opening and Transfer – New School Support Procare Policies and Procedures Operational Policies and Procedures Administration Staffing Program Activities for Healthy Development Health Promotion and Protection Schools, Supplies, Equipment, and Environmental Health Nutrition and Food Service Playgrounds and Transportation Infectious Diseases Children with Special Health Care Needs
Primrose – FDD – 04/26 D-5 1630840049.6 ID SCHOOL NAME OWNERS ADDRESS CITY ST ZIP TELEPHONE Johns Creek 97 Northwest Charles Mopur, Pushpa Mopur 11130 Jones Bridge Rd Johns Creek GA 30022 (770) 664-8911 279 Brookstone Lindsey Prewitt, Mark E Prewitt 5250 Stilesboro Rd Nw Kennesaw GA 30152 (770) 794-1651 175 Wade Green Angela Michelle Rath 4321 Wade Green Road Kennesaw GA 30144 (770) 419-8001 34 Bells Ferry Gary Baude 175 Hawkins Store Rd Kennesaw GA 30144 (770) 928-5683 101 Kennesaw North Amy Roper, Thomas Roper 3054 N. Main Street Kennesaw GA 30144 (770) 218-3500 71 Five Forks Gilbert Benjamin 3030 River Dr Sw Lawrenceville GA 30044 (770) 985-0028 111 Lawrenceville North Andrew Hines, Felicia Hines 625 Russell Rd NE Lawrenceville GA 30043 (770) 962-9595 Sugarloaf Parkway- 5 East Tanisha Turner 2782 Sugarloaf Parkway Lawrenceville GA 30045 (770) 513-0066 139 Providence Pavilion Harita Patel, Minesh Patel, Chhitel Patidar 905 Veterans Memorial Hwy SE Mableton GA 30126 (770) 819-1286 63 East Lake Rebecca Artemis, William Artemis 2065 Roswell Rd Marietta GA 30062 (770) 971-0148 Mark L. Camplen, Nicole M. Camplen, 3 Oregon Park Donald R. Cote 3690 Largent Way Marietta GA 30064 (770) 421-0369 East Cobb at 153 Sprayberry Kim Barnett, Matthew Grossman 2531 East Piedmont Rd Marietta GA 30062 (770) 578-4832 East Cobb at Paper 474 Mill John Fudge, Tara Fudge 202 Village Parkway NE Marietta GA 30067 (470) 631-9327 110 Lassiter Kristen M. Butler, Sean Butler 2821 Lassiter Rd NE Marietta GA 30062 (770) 641-8535 119 Macland Pointe Kim Barnett, Matthew Grossman 1815 Macland Road Marietta GA 30064 (770) 425-0035 Prashant Gandhi, Nila Shaheb, Dhara Shah, 811 Peachtree City Krutika Shah 110 Wilshire Village Drive Peachtree City GA 30269 (770) 313-1959 134 Peachtree Corners Irina Bhatia, Suvir Bhatia 6325 Primrose Hill Ct Peachtree Corners GA 30092 (770) 409-8732 675 Godley Station Aimar Martin, Nancy Martin 134 Traders Way Pooler GA 31322 (912) 656-8798 142 Roswell North Tahir Jiwan, Alia Rasheed 11160 Crabapple Road Roswell GA 30075 (770) 641-8670 Sandy Springs 402 South Amit Khurana, Raneet Khurana 5188 Roswell Road Sandy Springs GA 30342 (470) 685-1281 Sandy Springs Manish Bhatia, Amit Khurana, Raneet 516 North Khurana, Roma Narang 460 Abernathy Rd. Sandy Springs GA 30328 (404) 993-7716 294 Smyrna West Supriya Dhankhar, Nitin Gulia 661 Church Road Smyrna GA 30080 (678) 217-4455 164 Suwanee West Ronald Andrews, Cory Durden 800 Peachtree Industrial Blvd Suwanee GA 30024 (770) 932-3900 2050 Lawrenceville/Suwanee 165 Suwanee Jessica Redmond, Andrew Strobelt Road Suwanee GA 30024 (770) 963-1491 96 Johns Creek Gary Baude, Patricia Crowe 7396 Mcginnis Ferry Road Suwanee GA 30024 (770) 476-9024 189 Woodstock Ellen Gallagher 401 Sherwood Dr Woodstock GA 30188 (770) 924-0084
10.5 Cooperative Advertising. From time to time, Franchisor may designate a local, regional, or national advertising coverage area in which Franchisee’s business and at least one other School is located for the purpose of developing a market level business cooperative (a “Cooperative”) to pool resources for advertising or other common purposes. “Advertising coverage area” shall be designated by Franchisor, in its sole discretion, based on, without limitation, the particular Designated Market Area or Metropolitan Statistical Area (as those terms are used in the advertising industry) in which the School is located, or the area covered by a particular advertising medium (television, radio or other medium) as recognized in the industry. At the time a Cooperative is formed, Franchisor shall submit a list to Franchisee of all operating System Schools within the advertising coverage area. Franchisee agrees to participate in and contribute its share to any Cooperative in Franchisee’s advertising coverage areas and to abide by the bylaws, rules, and regulations duly required by the Cooperative, which Franchisor has the right to mandate or approve. Any such contributions to a Cooperative shall be in addition to, and not counted towards, such Brand Fund Fees and local marketing expenditures as are required pursuant to Sections 10.2 (Brand Fund), 10.3 (Grand Opening Advertising), and 10.4 (Local Advertising). The cost of the program shall be allocated among franchisees in such area and each franchisee’s share shall be in proportion to its Gross Revenues, but the aggregate of such contribution by Franchisee during any month (or other designated time period) shall not exceed 1% of Franchisee’s Gross Revenues during the previous month (or other designated time period), unless a 2/3 majority of the members of the Cooperative represented at a meeting with a quorum (a quorum exists if 50% of all members with System Schools currently open in the advertising coverage area attending a meeting) vote to increase the contribution (in which case, it may be increased up to a maximum of 2% of Franchisee’s Gross Revenues). Franchisor shall have the right to administer any Cooperative, collect contributions on behalf of any Cooperative (in which case the contributions will be paid to Franchisor in the same manner as any other fees), and to distribute expenditures on behalf of any Cooperative. Franchisor has the right, in its sole discretion, to require Cooperatives to be formed, changed, dissolved, or merged. 10.6 Digital Marketing. Franchisor or its affiliates may, in Franchisor’s or their sole discretion, establish and operate websites, social media accounts (such as Facebook, Twitter, Instagram, Pinterest, etc.), applications, domain names, keyword or adword purchasing programs, accounts with websites featuring gift certificates or discounted coupons (such as Groupon, Living Social, etc.), mobile applications, or other means of digital advertising on the Internet or any electronic communications network (collectively, “Digital Marketing”) that are intended to promote the Marks, the School, and the entire network of System Schools. Franchisor will have the sole right to control all aspects of any Digital Marketing, including those related to Primrose – FA – 04/26 -31- [FRANCHISEE SCHOOL ID] 1630854935.6 the School. Unless Franchisor consents otherwise in writing, Franchisee, its Owners, its affiliates, and its employees may not, directly or indirectly, conduct or be involved in any Digital Marketing that use the Marks or that relate to the School or the network. If Franchisor does permit Franchisee or its employees to conduct any Digital Marketing, Franchisee or its employees must comply with any policies, standards, guidelines, or content requirements that Franchisor establishes periodically and must immediately modify or delete any Digital Marketing that Franchisor determines, in its sole discretion, is not compliant with such policies, standards, guidelines, or requirements. Franchisor may withdraw its approval for any Digital Marketing at any time. Simultaneously with Franchisee’s execution of this Agreement, Franchisee will execute the Internet Websites and Listings Agreement attached hereto as Exhibit B.
Primrose – FDD – 04/26 76 1630840049.6 and also shall include the fair market value of any goods or services received, directly or indirectly, by such franchisee in the event consideration other than cash is received. 4. Negative Review Response Rate. This category includes the percentage of negative reviews on business listings platforms (e.g., Google Places and Yelp) that have received a posted response from representatives of the School. This is determined based on reports from our designated vendor, which (a) monitors customer reviews on various websites, (b) categorizes such reviews as positive, negative, or neutral, and (c) tracks whether responses are posted to such reviews. The Negative Review Response Rate is (x) the number of School responses to negative reviews in calendar year 2025 divided by (y) the number of negative reviews related to a School posted in calendar year 2025.
Pam Turner has served as the Chief Information Officer of PSFC since February 2026. Ms. Turner served as the Chief of Staff of PSFC from November 2025 to January 2026. From June 2025 to November 2025, Ms. Turner served as Vice President of Operations Strategy for Hand and Stone Franchise LLC in Trevose, Pennsylvania. Prior to that, Ms. Turner served in multiple roles for EWC Franchisor LLC, the franchisor of the European Wax Center brand, in Plano, Texas, including as (a) Chief of Staff to the Chief Executive Officer and Vice President of PMO, Product Management, and Retail Technology from September 2024 to June 2025, (b) Vice President of PMO, Product Management, and Retail Technology from June 2024 to September 2024, (c) Senior Director of Product and Portfolio Management from November 2022 to June 2024, and (d) Senior PMO Director from March 2019 to December 2021. From December 2021 to November 2022, Ms. Turner served as Practice Director-Customer Onboarding of Soham Inc. (d/b/a Zenoti) in Bellevue, Washington. Vice President, Franchise Sales of PSFC: Chase Emerson Mr. Emerson has served as the Vice President, Franchise Sales of PSFC since January 2026. From October 2024 to January 2026, Mr. Emerson served as the Head of Development of Midas International, LLC in Palm Beach, Florida. From April 2024 to June 2025, Mr. Emerson served as the Senior Director of Franchise Development (Midas and Big O Tires) of TBC Corporation in Palm Beach, Florida. Mr. Emerson served as Vice President of Partner Programs
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 22
Franchisee must use the Software for accounting and record keeping tasks that Franchisor specifies.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 22
Franchisee will supply to Franchisor on a quarterly basis, in the form and using the software approved or designated by Franchisor, an activity report, a profit and loss statement, and a balance sheet for the last preceding calendar quarter and for the period from January 1st through the end of such calendar quarter.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Approved suppliers for certain items may include us, our affiliates, or a third party.
Is there a franchisee advisory council, association or committee?
YesItem 11
We and our affiliates may consult the Primrose® Advisory Council (the “Advisory Council”) and/or the Advisory Council’s Marketing Committee which consist of members selected by franchisees and us, when developing advertising campaigns.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 22
Franchisor reserves the right to modify the Software from time to time, including by adding, removing, or modifying the designated components or software programs.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1919038Item 8
In the last fiscal year ending on December 31, 2025, we received $1,919,038 in revenue related to required purchases and leases of products and services by franchisees, which was 1.7% of the combined revenue of $110,413,922 for us and PSF2, as reported in our and PSF2’s unaudited financial statements.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We have not received any rebates.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
85Item 8
We estimate that 85% of your purchases and leases in establishing the Franchise and approximately 85% of your total purchases and leases in operating the Franchise will be subject to the restrictions described above.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You must pay us promptly on demand or prior to any actual testing for all costs and expenses that we incur in testing and approving any Goods or reviewing any suppliers that you propose, which may be charged at our per diem rate, regardless of whether or not we approve the Goods or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 22
if Franchisee proposes to use any Goods or type or brand of Goods that are not then approved by Franchisor as meeting its minimum specifications and quality standards, or to purchase any Goods from a supplier that is not then designated by Franchisor as an approved supplier, Franchisee shall first notify Franchisor
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 22
Franchisor and its affiliates have the sole right to and interest in all Identifiers.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 22
To the extent applicable, Franchisee must abide by: (i) the Payment Card Industry Data Security Standards enacted by the applicable card associations (as they may be modified from time to time or as successor standards are adopted);
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 22
Franchisor, in its sole discretion, may, from time to time, send a representative to the School to observe Franchisee’s operation and methods and to conduct periodic assessments using the Quality Assurance Review to determine if the School’s operations comply with Franchisor’s operating procedures and rules.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 22
Franchisor or its affiliates shall have the right to add to and otherwise modify such manuals from time to time to reflect changes in the specifications, standards, operating Primrose – FA – 04/26 -25- [FRANCHISEE SCHOOL ID] 1630854935.6 procedures and rules prescribed by Franchisor or its affiliates for System…
Must the franchisor approve the franchisee's site or location before opening?
YesItem 22
Upon Franchisor’s review of the SLA prepared by Franchisee, Franchisor may accept or reject the proposed site in writing in its sole discretion.
Marketing
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend the Minimum Grand Opening Amount that we specify after the Site has been selected (ranging from $75,000 to $100,000 for New Schools and $50,000 to $100,000 for Conversion Schools) for grand opening advertising
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 22
Franchisee must spend in each month on local community awareness, advertising, public relations, community involvement activities, sponsorships, business partnerships, and promotions an amount equal to at least 1% of Franchisee’s Gross Revenues for the preceding month, but in no event less than $1,000 per month.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
You will be required to participate in and contribute to any Cooperative designated in your coverage area and to abide by the bylaws, rules, and regulations duly required by the Cooperative, which we have the right to mandate or approve.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Your inventory of toys, academic curriculum and teaching materials, and related equipment and supplies must meet our specifications and be purchased from a vendor approved by us, unless you can obtain the exact same item/brand from another vendor.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You are required to purchase from our approved vendors marketing collateral materials, apparel bearing the Marks, premium incentive items, toys, academic curriculum materials, equipment, training materials, booklets, and certain software that we require you to purchase or license and use in the School (the “Software”).
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ACH Fees Amount of our or our Payable monthly Royalty Fees and Brand Fund Fees will affiliates’ expenses on the 10th day of be collected via Automated Clearing the next month House on the 10th of each month and on the 20th of each month (or, if necessary, the next business day after such date) for franchisees with…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 22
Once opened, the School shall Primrose – FA – 04/26 -37- [FRANCHISEE SCHOOL ID] 1630854935.6 at all times be under the direct on-premises supervision of the On-Site Owner, a Director, and a School assistant director or education coach.
Must employees wear uniforms specified by the franchisor?
YesItem 22
Franchisee must display the Marks in a manner that Franchisor specifies on signage at the School and on all written materials, forms, advertising, promotional materials, supplies, employee uniforms, business cards, receipts, letterhead, contracts, stationery, and other materials Franchisor designates.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Though we currently do not independently access information or data on your local computer systems, there are no contractual limitations on our unrestricted right to access and download all Primrose – FDD – 04/26 49 1630840049.6 information and data that you input into or store in your computer system, the Software…
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 22
Franchisor may require Franchisee to pay a registration fee for each attendee to attend Additional Programs, which currently ranges from $419 to $1,299 per trainee per program but may be increased in any calendar year by up to 25% of the then-current fee.
The filing answers no to 3 questions
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 22
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 22
The vendor opportunity at Primrose School Franchising SPE
Primrose is fully franchised — 557 of 557 youth-services locations — with franchised outlets up 6.095% year over year in the 2026 FDD. Primrose is part of Primrose Holding.
Who controls software purchasing
Item 11 places its software and hardware mandates at the franchisor level, so purchasing runs through headquarters rather than individual schools. The FDD names David Berg (CEO and Manager), Kristin Goran (General Counsel and Secretary), Rob Gray (CFO), Amy Jackson (Chief Franchise Officer of PSFC), and Greg Foglesong (Chief Commercial Officer of PSFC) among its officers.
Tech named in the FDD, and what is actually required
Franchisees must purchase two computers and at least three flat-panel monitors for the office, plus the classroom computers and mobile devices Primrose requires. Item 11 requires a licensed school-management system with parent-communication and classroom-management features and two student assessment tool licenses, and Primrose may require security and device-management software from its designated or approved vendors.
Procurement, renewals, and timing
Primrose franchisees buy from an approved-supplier list, with academic curriculum materials and real estate services designated to Primrose or an affiliate specifically; other purchases must meet Primrose's specifications and can come from an approved or proposed supplier. The initial term is 10 years, with up to two successor 10-year terms for franchisees who comply with the Franchise Agreement — a recurring window for vendors to revisit the school-management and hardware contracts Item 11 sets.
How to read the Primrose FDD
The embedded PDF viewer below holds Primrose's 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked target list of franchise systems like this one.
Ordinary royalty terms
Complete royalty terms are not confirmed.
Questions vendors ask
Primrose School Franchising SPE, answered from the filing
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Operator footprint
Who runs the locations
12 operators run 12 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| TX | 2 |
|---|
Ownership
The portfolio behind Primrose School Franchising SPE
Ownership: primrose holding.
Related Youth services brands
Primary franchise filings · updated September 2026. Read the original filing for definitions, conditions, and qualifications.