Novus Global

The vendor opportunity at Novus Global

Novus Global presents a compact but clear opportunity for software vendors. The franchise system comprises 43 total units, split between 26 franchised and 17 company-owned locations. This is not a massive, distributed network; it is a concentrated operation with a significant company-owned footprint. For a vendor, this means the sales cycle is likely centralized. You are not chasing dozens of independent franchisees. Instead, you are engaging a single headquarters entity that controls a substantial portion of the estate directly and sets the technology direction for the rest.

The geographic concentration reinforces this. Of the 14 mapped operators, the top state is California with 19 locations, followed by Colorado and Missouri with 5 each. A single-unit operator in New Hampshire and another in Georgia round out the footprint. Five multi-unit operators control a portion of the units, but the unit-band split shows no operators with 10 or more locations. The power dynamic is clear: the franchisor, based in California, is the dominant force.

Who controls software purchasing

The 2026 Franchise Disclosure Document lists the HQ executive team in Item 1. The key names for a software vendor to know are Jason Jaggard (Chief Executive Officer), Dan Leffelaar (President, Managing Partner), Tricia Harding (President), and critically, Bradford Astin, the Vice President of Finance & Operations. For any software that touches financials, operations, or internal processes, Astin is the most likely day-to-day decision-maker or a crucial gatekeeper. The presence of a Chief Expansion Officer, David Miller, also signals a growth focus, which can be a strategic entry point for scalable platforms.

There is no parent company on file; Novus Global appears independently owned. This simplifies the org chart. You are selling directly to the top of this organization without needing to navigate a larger corporate parent's IT or procurement department.

Mandated and current tech stack

The technology landscape at Novus Global is defined by a single, critical mandate: HubSpot by HubSpot, Inc. This is the only named system in the FDD. For any vendor, this is the starting point for your conversation. If your product integrates with, complements, or competes with the HubSpot ecosystem, you must address that relationship head-on. If you sell a CRM, marketing automation, or sales platform, you are walking into an account that has already standardized on a major player.

The absence of any other mandated or recommended systems for POS, operations, or back-office functions is a significant data point. It could mean these decisions are left to franchisees, or it could mean the franchisor has not yet standardized other parts of the stack. This represents a potential greenfield for vendors who can build a compelling case for standardization.

Procurement, renewals, and timing

The FDD is silent on the formal procurement model. Item 8, which typically outlines designated or approved suppliers, contains no extract. This lack of a rigid, published procurement framework can be an advantage. It suggests a less bureaucratic process where a direct conversation with the right executive can lead to a pilot or deal. The mandate of HubSpot proves the franchisor is willing to impose a system, but the process for getting there is not codified in the disclosure.

Timing a pitch is equally opaque. Item 17, concerning renewal, merger, and termination, provides no extract. Without public data on contract terms, royalty structures, or average unit volumes, you cannot back-solve for renewal windows. The trigger for a software conversation will likely be a strategic initiative—such as the expansion efforts led by the Chief Expansion Officer—rather than a predictable calendar event.

How to read the Novus Global FDD

The 2026 FDD is the foundational document for understanding this franchise as a sales target. It confirms the 43-unit system size, the HubSpot mandate, and the key executives who control the budget. For a software vendor, the FDD is not just a legal document; it is a prospecting roadmap. It tells you exactly who to call and what technology they have already bet on. The embedded viewer below contains the full filing. Use it to verify the details and to look for any additional operational requirements that may not be summarized here. For a ranked list of franchise targets based on tech-stack fit and growth signals, FranCloud can help.