Hudson Valley Swim

The vendor opportunity at Hudson Valley Swim

Hudson Valley Swim operates a compact but fast-growing network of 13 locations, split between 7 company-owned and 6 franchised units. The system reported 50% year-over-year unit growth in its 2025 FDD, signaling an expanding footprint that may require new technology deployments. Average unit volume sits at $208,683, with a 6.0% royalty rate and a 10-year initial franchise term. For software vendors, the total addressable market is limited to these 13 units, but the growth trajectory suggests incremental opportunities as new locations open.

Who controls software purchasing

The 2025 FDD identifies Jeffrey G. Gartner as the agent for service of process, indicating centralized control at the franchisor level. No additional executives, IT leadership, or buying committee members are disclosed in the filing. Vendors should assume that technology decisions are made at HQ, with mandates flowing down to both company-owned and franchised locations. The absence of a named CIO or VP of Technology means initial outreach should be directed to the corporate office.

Mandated and current tech stack

Hudson Valley Swim mandates two specific technology systems across its network. iClass Pro serves as the customer registration and class management platform, handling scheduling and client-facing operations. Intuit QuickBooks is the required accounting software. These mandates are explicit in the FDD, leaving little room for franchisee-level substitution. No point-of-sale system, payroll provider, or marketing automation tool is named, which may represent adjacent opportunities if the franchisor is open to expanding its tech stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract describing a designated or approved supplier model. Without this disclosure, the procurement framework remains unknown—vendors should clarify during discovery whether the franchisor maintains a formal vendor approval process or operates on an ad-hoc basis. Contract timing is shaped by the 10-year initial term and the option for one additional 10-year successor term, provided the franchisee is in good standing. The successor agreement may include materially different terms, including higher royalty and advertising contributions. While renewal-driven software evaluations may be rare, the system's 50% unit growth rate suggests that new-location implementations could create more frequent sales cycles.

How to read the Hudson Valley Swim FDD

The 2025 Hudson Valley Swim Franchise Disclosure Document is embedded below for full reference. Key sections for software vendors include Item 11 (mandated systems), Item 8 (procurement restrictions), and Item 17 (renewal and transfer conditions). The filing confirms a small, youth-services brand with centralized purchasing and specific operational software requirements. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach based on tech mandates, growth rates, and decision-maker signals.