DonutNV

The vendor opportunity at DonutNV

DonutNV is a retail food franchise headquartered in Florida with 99 total units, 98 of which are franchised and one company-owned. The system’s average unit volume sits at $106,393, and franchisees pay a 5.0% royalty. For software vendors, the addressable market is small but concentrated: nearly every location follows the same technology mandates, meaning a single HQ-level decision can unlock the entire system.

The brand’s 2025 Franchise Disclosure Document names specific technology partners and outlines a 10-year initial franchise term. That term length, combined with renewal conditions that require franchisees to adopt then-current standards, creates recurring windows where new software can be introduced system-wide.

Who controls software purchasing

The FDD’s Item 1 lists four executives: Alex Gingold (Chief Executive Officer and Director), Amanda Gingold (Chief Operating Officer and Director), Kristen Seitz (Senior Vice President), and Juan Valdez (Coaching & Training Specialist). With no parent company on file and an independent ownership structure, technology purchasing authority sits squarely with this leadership group. Vendors should expect a top-down buying process where the CEO and COO are the likely decision-makers for any system-wide software adoption.

Mandated and current tech stack

DonutNV mandates several technology systems across its network. For point-of-sale, the brand requires Square by Block, Inc. Accounting is handled through QuickBooks Online and QuickBooks by Intuit Inc. The franchisor also mandates use of DonutNV.com for web management and a merchandise ordering portal accessed through the same domain. These mandates leave little room for franchisee-level experimentation, but they also signal that the franchisor is willing to standardize on third-party platforms where it sees operational value.

Procurement, renewals, and timing

The most recent FDD does not include an Item 8 procurement extract, so the specific supplier designation model—whether designated, approved, or open—is not publicly disclosed. Vendors should clarify this directly with the franchisor. On renewals, Item 17 spells out clear conditions: franchisees must give advance notice, be in compliance with all obligations, conform to then-current standards for new franchisees, sign the then-current franchise agreement and related documents (including a personal guaranty), sign a general release where law permits, and pay a renewal fee. The renewal term is 10 years. These conditions mean that when franchise agreements come up for renewal, franchisees are required to adopt whatever technology standards the franchisor has put in place for new units—creating a built-in upgrade cycle.

How to read the DonutNV FDD

The 2025 DonutNV FDD is embedded below for full review. Key sections for software vendors include Item 1 (executives and buying center), Item 11 (mandated technology systems), Item 8 (procurement restrictions, if disclosed), and Item 17 (renewal and transfer triggers). Because the system is small and tightly controlled, the FDD is the single best source for understanding who buys software and when. For a ranked target list of franchise systems matched to your software category, FranCloud can help.