Dogtopia

Allocation of Marketing Expenditures (2025) Use of Funds Production Media Placement Administrative Expenses Other* Percentage Allocation 10% 30% 20% 40% * “Other” includes website/App enhancements, brand partnerships/licensing and subscription services for services such as Salesforce Marketing Suite, Wochit, Listen 360, Constant Contact and CallCap. The Brand Fund is not a trust. Neither we nor Dogtopia Advertising have any fiduciary obligations or liability to you with respect to the administration of the Brand Fund. We may discontinue the Brand Fund on 30 days’ notice. Advisory Council (§14) We created The Dogtopia Franchisee Commission (DFC), which is a franchise advisory council that provides us with suggestions to improve the System including matters such as marketing, operations and new product or service suggestions. We consider DFC suggestions in good faith but are not be bound by them. DFC has been established and operates according to rules and regulations we periodically approve, including procedures governing the selection of DFC’s members. Currently, DFC’s members are elected by franchisees in accordance with the DFC Charter. Company Stores are not eligible to be council members. Each member has 1 vote on matters on which members are authorized to vote. We may change, suspend or dissolve DFC at any time in our discretion. Computer System (§7.5, 12.10, 12.12, 17.3 & 18.1) You must purchase and use all Technology Systems we designate, including a “computer system” that consists of the following: (a) 1 to 2 computers with monitor, keyboard and mouse; (b) several handheld devices (such as iPads); (c) Dogtopia Hub (Salesforce) and Dogtopia App; and (d) printer. We may change the components of the Technology Systems from time to time, including your computer system.

SUPPLIER TRAINING PROGRAMS SUPPLIER TOPIC HOURS OF TRAINING Crest Insurance Insurance Matters .75 MindWire Predictive Index Behavioral Assessments 1.5 FedEx Printing and Marketing Solutions .75 PNC Bank Financial Services .5 Paylocity Payroll Solutions .5 Total 4.0 Instructors Brett Letourneau, who is our Operations Training Manager, is in charge of our training program. He may provide training on numerous topics such as operations, staffing, IT, business planning, customer service, sales training, training expectations, employee engagement/culture and utilizing the Learning Management System (LMS). Mr. Letourneau has been with us for 10 years. He has a total of 18 years of experience in the field, including positions involving operations management, customer service and sales. Brett may be assisted by various other instructors who will have a minimum of 1 year of experience in the relevant field. Ongoing Training We may offer periodic refresher or supplemental training courses for your Managing Owner and management personnel (some of these programs may include training from suppliers). We may designate each course as mandatory or optional. Any new Managing Owner or Designated Manager you appoint or hire must successfully complete initial training prior to managing your Center. If we inspect your Center and determine you are not operating in compliance with the Franchise Agreement or Manual, we may require that your Managing Owner and management personnel attend remedial training relevant to the operational deficiencies we observed. You

Training Materials The training materials consist of the Manual, proprietary tools, training syllabus, employee manual, new hire forms, procedural checklists, marketing collateral and Chart of Accounts. You will not be charged an additional fee for any training materials. Supplier Training As part of initial training, we may invite representatives from certain suppliers to provide training programs relating to the use or sale of the goods or services manufactured or provided by the supplier. We currently expect the following suppliers to provide training in conjunction with our initial training program: SUPPLIER TRAINING PROGRAMS SUPPLIER TOPIC HOURS OF TRAINING Crest Insurance Insurance Matters .75 MindWire Predictive Index Behavioral Assessments 1.5 FedEx Printing and Marketing Solutions .75 PNC Bank Financial Services .5 Paylocity Payroll Solutions .5 Total 4.0

* Our technology packages and technology fee are subject to change from time to time. We will list our current technology package(s) and technology fee in the Manual. We will notify you of any increase to the technology fee at least 60 days before the increased fee goes into effect, but it will not exceed the cap listed in Item 6. How Computer System is Used The computer system is used to record sales, process credit card transactions, prepare financial reports, prepare financial statements, manage customer relationships, manage orders, communicate with us, staff members and pet parents, view daily metrics pertaining to the operation of your Center and access LMS. You must exclusively use the email addresses we provide for all communications with us, pet parents, suppliers and other persons relating to your Business. You may not use any other email address to conduct Dogtopia business, including equity groups, related business entities or personal email addresses. You may not use any email address we provide for any purpose unrelated to your Business. We will own the Dogtopia email addresses and accounts but allow you to use them during the term of your Franchise Agreement. Fees and Costs We estimate the initial cost to purchase your computer system hardware will range from $1,000 to $4,000. As further detailed in Item 6, you pay us a technology fee for certain software, technology and related services we provide. The technology fee for our Standard Package is $250 per month ($3,000 per year) prior to opening and $899 per month ($10,788 per year) after opening. The technology fee for each of our optional technology package upgrades is: (a) $100 per month ($1,200 per year) for the Salesforce Add-On Package; (b) $75 per month ($900 per year) for the Email Add-On Package; and (c) $100 per month ($1,200 per year) for the Power BI Package. We can change the amount of the technology fee (subject to the fee cap in Item 6) based on changes to: the technology we provide; the features associated with the technology; or the prices charged by third-party licensors relating to